The document discusses how metadata has evolved from describing single web pages to aggregating information about people, places and things from across the web. It notes that early metadata examples included keyword meta tags and page descriptions, while today metadata comes from various social media sources and location data. The document advises marketers to collect metadata responsibly, leverage consistent metadata to build their brand across platforms, and think globally about optimizing for people rather than just search engines.
The document discusses strategies for online publishers to grow their audience and revenue through search engine optimization (SEO) and social media optimization (SMO). It provides tips for SEO such as optimizing page titles, meta descriptions and eliminating duplicate content. For SMO, it recommends using Facebook Connect, widgets, APIs and promoting content on social news sites. Case studies show how these tactics helped websites significantly increase traffic, user engagement and registrations.
In this session, we will explore how you can optimize Wordpress for both Search and Social Media. First we will look at the fundamentals of onsite SEO, and what themes and plugins can help you fulfill them. Then we'll consider what social media functions a blog should have, and some plugins that can help integrate those features. This module will include social news sites, as well as Facebook Connect.
After this session, audience members will (1) have a firm grasp on the fundamentals of onsite SEO, (2) possess an understanding of the advantages of social media integration, and (3) what themes and plugins can help them implement these SEO and social features.
How SEO Ruined the Internet, and How We Can Save ItKeith Goode
Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision.
Google ranks web pages based on authority and relevance. Authority refers to how important a site or page is considered to be, while relevance refers to how related the page is to a user's search terms. SEO (search engine optimization) involves optimizing content, links, and site structure to improve a page's rankings. Key aspects of optimization include keyword research, creating relevant and easy-to-read content, optimizing images and headings, and using internal links between related pages to demonstrate a site's authority and structure to search engines. A tool called YAOST (Yet Another SEO Tool) allows bloggers to check how well they have optimized a page by analyzing elements like keywords, titles, descriptions, and URLs.
This document discusses important elements for search engine optimization (SEO). It identifies three key things search engines need to do: find pages, crawl pages, and understand page content. It recommends using XML sitemaps and Google Webmaster Tools to help search engines find pages, and avoiding JavaScript and CSS to make crawling easier. Finally, it emphasizes the importance of including meaningful on-page elements like title tags, meta descriptions, canonical tags, H1 tags and alt attributes to help search engines understand the content.
The 5+ Parts of Google Marketing for Attorneys (Sept 2015)Vikram Rajan
For the audio companion to these slides, please e-mail vik@phoneBlogger.net - How can you push your website to the top of Google (aka, SEO)? How can you use Google to boost word-of-mouth referrals? What are the best practices for Pay-Per-Click Adwords? See what creative lawyers are doing with YouTube. Google’s platform is the 2nd largest for blogging. Moreover,
your Google+ verified Page will literally put your practice on the Map! But there are specific do’s & don’ts that Google has revealed, experts have experienced, and Attorney Advertising rules prohibit.
The document discusses how metadata has evolved from describing single web pages to aggregating information about people, places and things from across the web. It notes that early metadata examples included keyword meta tags and page descriptions, while today metadata comes from various social media sources and location data. The document advises marketers to collect metadata responsibly, leverage consistent metadata to build their brand across platforms, and think globally about optimizing for people rather than just search engines.
The document discusses strategies for online publishers to grow their audience and revenue through search engine optimization (SEO) and social media optimization (SMO). It provides tips for SEO such as optimizing page titles, meta descriptions and eliminating duplicate content. For SMO, it recommends using Facebook Connect, widgets, APIs and promoting content on social news sites. Case studies show how these tactics helped websites significantly increase traffic, user engagement and registrations.
In this session, we will explore how you can optimize Wordpress for both Search and Social Media. First we will look at the fundamentals of onsite SEO, and what themes and plugins can help you fulfill them. Then we'll consider what social media functions a blog should have, and some plugins that can help integrate those features. This module will include social news sites, as well as Facebook Connect.
After this session, audience members will (1) have a firm grasp on the fundamentals of onsite SEO, (2) possess an understanding of the advantages of social media integration, and (3) what themes and plugins can help them implement these SEO and social features.
How SEO Ruined the Internet, and How We Can Save ItKeith Goode
Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision.
Google ranks web pages based on authority and relevance. Authority refers to how important a site or page is considered to be, while relevance refers to how related the page is to a user's search terms. SEO (search engine optimization) involves optimizing content, links, and site structure to improve a page's rankings. Key aspects of optimization include keyword research, creating relevant and easy-to-read content, optimizing images and headings, and using internal links between related pages to demonstrate a site's authority and structure to search engines. A tool called YAOST (Yet Another SEO Tool) allows bloggers to check how well they have optimized a page by analyzing elements like keywords, titles, descriptions, and URLs.
This document discusses important elements for search engine optimization (SEO). It identifies three key things search engines need to do: find pages, crawl pages, and understand page content. It recommends using XML sitemaps and Google Webmaster Tools to help search engines find pages, and avoiding JavaScript and CSS to make crawling easier. Finally, it emphasizes the importance of including meaningful on-page elements like title tags, meta descriptions, canonical tags, H1 tags and alt attributes to help search engines understand the content.
The 5+ Parts of Google Marketing for Attorneys (Sept 2015)Vikram Rajan
For the audio companion to these slides, please e-mail vik@phoneBlogger.net - How can you push your website to the top of Google (aka, SEO)? How can you use Google to boost word-of-mouth referrals? What are the best practices for Pay-Per-Click Adwords? See what creative lawyers are doing with YouTube. Google’s platform is the 2nd largest for blogging. Moreover,
your Google+ verified Page will literally put your practice on the Map! But there are specific do’s & don’ts that Google has revealed, experts have experienced, and Attorney Advertising rules prohibit.
10 Steps to Writing Super Content for Search EnginesBen Cotton
The document outlines 10 steps to writing content optimized for search engines: 1) Research keywords, 2) Put important content at the top, 3) Use headlines for keywords, 4) Include internal links with keywords, 5) Add external links, 6) Optimize meta descriptions, 7) Use keywords in URLs, 8) Optimize ALT text for images, 9) Include optimized images, 10) Use SEO plugins. The overall goal is to combine what you want to say with relevant search terms to increase online visibility.
Launch Your Brand: Domain Names, WordPress as a platform, Local Search and We...Jim Spencer
An Entrepreneur's look at how to choose, register and retain a domain name, the advantages of using WordPress for websites (not just blogs), Key Word Research and Local SEO factors and a behind the curtain look at website redesign iteration that demonstrates the power of good web design.
This document discusses using LinkedIn profile searches to find leads. It provides a search string to find software engineer profiles in the Greater Philadelphia Area that excludes company or directory pages. Profile searching on LinkedIn can uncover leads with target job titles, locations, and potentially companies by applying filters to search results showing profiles.
Fundamentals of Search Engine Optimization - Surf Expojeffox4d
The document is a presentation about fundamentals of search engine optimization given by Jeff Oxford. It discusses Jeff's background and experience in SEO. It then covers key topics like how search engines work, on-page SEO techniques like keyword research and effective use of keywords, and off-page SEO techniques like guest blogging, content marketing, and link building. A case study is presented of how SEO grew traffic for Beer Pong Stadium from less than 20 visits per day to over 500 visits per day through optimization of on-page and off-page factors over two years. Top tips for SEO of ecommerce sites are also provided.
Links from other websites, especially from relevant and authoritative domains, are an important factor in search engine rankings. Other factors search engines consider include the title, on-page content and elements, and target keywords. Building links takes effort but focusing on quality over quantity is important for ranking well.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
You know local SEO is key for brick and mortar location-based stores. But maybe you don't know where to start. These three tips are the three simplest ways to earn organic local rankings quickly.
DMSSO 2016 - The Real State of SEO in 2016 and Beyond @nagyseoRobert Nagy
This document discusses trends in search engine optimization (SEO) for mobile and voice search. It notes that while SEO is not dead, Google has prioritized its own products like Google My Business listings and Knowledge Graph over organic search results. The document recommends SEO strategies for mobile like responsive design, HTTPS implementation, structured data, and accelerated mobile pages. It also suggests testing techniques to optimize content for different screens and search intents.
The document provides an overview of search engine optimization (SEO). It defines key SEO terms like search engine, search engine results page, queries, and keywords. It then describes the SEO process, including on-page optimization techniques like optimizing title tags, meta descriptions, headers, and content, as well as off-page optimization techniques like link building. The document also distinguishes between white hat and black hat SEO techniques and discusses SEO tools and the benefits and drawbacks of SEO.
This document provides 12 SEO tips for 2012, including tips on link acquisition, using RSS feeds to build free links, canonicalization, geographical targeting with subdomains, social bookmarking, and additional tools. It discusses factors like domain age, page rank, backlink quality, and content when buying websites. It also provides specific directions on using geographical targeting, such as getting content translated, setting up hosting in other regions, creating subdomains, and submitting to Google Webmaster Tools.
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.
Press top 12 seo tips for 2103 v3.1 - race conference - moscow russia 11-12 -...GaryTheScubaGuy
Gary Beal, a.k.a GaryTheScubaGuy has been doing SEO since he was a Super Affiliate in the Gaming Industry in the US. 6 Years ago he moved to the UK and was the first recognised Gaming SEO in Europe. Since then he has spoken at over 50 conferences,published dozens of articles in all of the Affiliate Magazines and is best known for his “Top 12 SEO Tips for 20__”. He has worked with most of the big players, but he gives his hands-on tactics away for free to Affiliates on forums like GPWA and SEOChat, and conferences like this one!
- Gary Beal currently lives in Malta - Malta
Гари Бил, так же известный как GaryTheScubaGuy занимается SEO с тех пор как он был Супер Аффилиэйт в Игровой Индустрии в Соединенных Штатах. 6 лет назад он переехал в Англию и стал первым признанным Игровым SEO в Европе. С тех пор он произносил речи на более чем 50-и конференциях, опубликовал десятки статей во всех журналах аффилиэйтов на форумах как GPWA, SEOChat и конференциях как эта.
Impact Your Business; Identifying Low-Hanging Fruit for SharePoint 2013 No-Co...Gina Montgomery, V-TSP
To code or not to code; is that really the question? In today’s ever-changing business landscape, our end users are demanding tools that can help them do their job better and faster. Did you know that many of these tools can be created by you without any IT intervention? Come spend an hour with me learning how to reverberate your organization’s SharePoint 2013 environment by identifying low-hanging; high impacting no-code solutions. Impact your business and boost productivity amongst your workforce by rapidly solving some of their business needs and give them a relevant set of tools to help them become an agile workforce. In this session we will discuss what it takes to identify the requirements for no-code solutions while also empowering you with guidance on how to design a practical no-code solution.
Retention Strategies: A Steady Diet of Low-Hanging FruitVivastream
The document describes a multi-channel customer retention marketing campaign conducted by a telecommunications company. It involved identifying at-risk customers using data filters, then targeting them through personalized text messages, direct mailers, and outbound phone calls. Over 340,000 customers were saved at a cost of $14.65 per customer, significantly outperforming the company's previous single-channel direct mail campaign that saved 202,500 customers at $127.04 per customer. The multi-channel approach spent a lower percentage (3.09%) of the saved revenue on direct marketing efforts compared to the single-channel approach (26.76%).
How to attract more clients by focusing on the low hanging fruitFabienne Fredrickson
The document discusses focusing marketing efforts on "low hanging fruit", which are leads and prospects that have already expressed interest in working with you but have not yet become clients. It notes that most people don't follow up on leads due to fears around appearing pushy, rejection, negative self-talk, discussing money, or failure. It advises making a list of people who have shown interest in the last 6-12 months and beginning to reconnect with them, as they are easier to convert than seeking out new prospects.
Pick up the low-hanging concurrency fruitVaclav Pech
The document discusses various approaches for dealing with concurrency and parallelism in programming. It highlights that while threads and locks make concurrency difficult, there are better solutions like fork/join pools, dataflow programming, and actors. These approaches allow programmers to write code without worrying about threads and synchronization, making parallelism easier to implement. The key milestone approaches mentioned are asynchronous calculations, parallel collection processing using fork/join, dataflow programming using variables and streams, and using actors to isolate concurrent operations.
10 Steps to Writing Super Content for Search EnginesBen Cotton
The document outlines 10 steps to writing content optimized for search engines: 1) Research keywords, 2) Put important content at the top, 3) Use headlines for keywords, 4) Include internal links with keywords, 5) Add external links, 6) Optimize meta descriptions, 7) Use keywords in URLs, 8) Optimize ALT text for images, 9) Include optimized images, 10) Use SEO plugins. The overall goal is to combine what you want to say with relevant search terms to increase online visibility.
Launch Your Brand: Domain Names, WordPress as a platform, Local Search and We...Jim Spencer
An Entrepreneur's look at how to choose, register and retain a domain name, the advantages of using WordPress for websites (not just blogs), Key Word Research and Local SEO factors and a behind the curtain look at website redesign iteration that demonstrates the power of good web design.
This document discusses using LinkedIn profile searches to find leads. It provides a search string to find software engineer profiles in the Greater Philadelphia Area that excludes company or directory pages. Profile searching on LinkedIn can uncover leads with target job titles, locations, and potentially companies by applying filters to search results showing profiles.
Fundamentals of Search Engine Optimization - Surf Expojeffox4d
The document is a presentation about fundamentals of search engine optimization given by Jeff Oxford. It discusses Jeff's background and experience in SEO. It then covers key topics like how search engines work, on-page SEO techniques like keyword research and effective use of keywords, and off-page SEO techniques like guest blogging, content marketing, and link building. A case study is presented of how SEO grew traffic for Beer Pong Stadium from less than 20 visits per day to over 500 visits per day through optimization of on-page and off-page factors over two years. Top tips for SEO of ecommerce sites are also provided.
Links from other websites, especially from relevant and authoritative domains, are an important factor in search engine rankings. Other factors search engines consider include the title, on-page content and elements, and target keywords. Building links takes effort but focusing on quality over quantity is important for ranking well.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
You know local SEO is key for brick and mortar location-based stores. But maybe you don't know where to start. These three tips are the three simplest ways to earn organic local rankings quickly.
DMSSO 2016 - The Real State of SEO in 2016 and Beyond @nagyseoRobert Nagy
This document discusses trends in search engine optimization (SEO) for mobile and voice search. It notes that while SEO is not dead, Google has prioritized its own products like Google My Business listings and Knowledge Graph over organic search results. The document recommends SEO strategies for mobile like responsive design, HTTPS implementation, structured data, and accelerated mobile pages. It also suggests testing techniques to optimize content for different screens and search intents.
The document provides an overview of search engine optimization (SEO). It defines key SEO terms like search engine, search engine results page, queries, and keywords. It then describes the SEO process, including on-page optimization techniques like optimizing title tags, meta descriptions, headers, and content, as well as off-page optimization techniques like link building. The document also distinguishes between white hat and black hat SEO techniques and discusses SEO tools and the benefits and drawbacks of SEO.
This document provides 12 SEO tips for 2012, including tips on link acquisition, using RSS feeds to build free links, canonicalization, geographical targeting with subdomains, social bookmarking, and additional tools. It discusses factors like domain age, page rank, backlink quality, and content when buying websites. It also provides specific directions on using geographical targeting, such as getting content translated, setting up hosting in other regions, creating subdomains, and submitting to Google Webmaster Tools.
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.
Press top 12 seo tips for 2103 v3.1 - race conference - moscow russia 11-12 -...GaryTheScubaGuy
Gary Beal, a.k.a GaryTheScubaGuy has been doing SEO since he was a Super Affiliate in the Gaming Industry in the US. 6 Years ago he moved to the UK and was the first recognised Gaming SEO in Europe. Since then he has spoken at over 50 conferences,published dozens of articles in all of the Affiliate Magazines and is best known for his “Top 12 SEO Tips for 20__”. He has worked with most of the big players, but he gives his hands-on tactics away for free to Affiliates on forums like GPWA and SEOChat, and conferences like this one!
- Gary Beal currently lives in Malta - Malta
Гари Бил, так же известный как GaryTheScubaGuy занимается SEO с тех пор как он был Супер Аффилиэйт в Игровой Индустрии в Соединенных Штатах. 6 лет назад он переехал в Англию и стал первым признанным Игровым SEO в Европе. С тех пор он произносил речи на более чем 50-и конференциях, опубликовал десятки статей во всех журналах аффилиэйтов на форумах как GPWA, SEOChat и конференциях как эта.
Impact Your Business; Identifying Low-Hanging Fruit for SharePoint 2013 No-Co...Gina Montgomery, V-TSP
To code or not to code; is that really the question? In today’s ever-changing business landscape, our end users are demanding tools that can help them do their job better and faster. Did you know that many of these tools can be created by you without any IT intervention? Come spend an hour with me learning how to reverberate your organization’s SharePoint 2013 environment by identifying low-hanging; high impacting no-code solutions. Impact your business and boost productivity amongst your workforce by rapidly solving some of their business needs and give them a relevant set of tools to help them become an agile workforce. In this session we will discuss what it takes to identify the requirements for no-code solutions while also empowering you with guidance on how to design a practical no-code solution.
Retention Strategies: A Steady Diet of Low-Hanging FruitVivastream
The document describes a multi-channel customer retention marketing campaign conducted by a telecommunications company. It involved identifying at-risk customers using data filters, then targeting them through personalized text messages, direct mailers, and outbound phone calls. Over 340,000 customers were saved at a cost of $14.65 per customer, significantly outperforming the company's previous single-channel direct mail campaign that saved 202,500 customers at $127.04 per customer. The multi-channel approach spent a lower percentage (3.09%) of the saved revenue on direct marketing efforts compared to the single-channel approach (26.76%).
How to attract more clients by focusing on the low hanging fruitFabienne Fredrickson
The document discusses focusing marketing efforts on "low hanging fruit", which are leads and prospects that have already expressed interest in working with you but have not yet become clients. It notes that most people don't follow up on leads due to fears around appearing pushy, rejection, negative self-talk, discussing money, or failure. It advises making a list of people who have shown interest in the last 6-12 months and beginning to reconnect with them, as they are easier to convert than seeking out new prospects.
Pick up the low-hanging concurrency fruitVaclav Pech
The document discusses various approaches for dealing with concurrency and parallelism in programming. It highlights that while threads and locks make concurrency difficult, there are better solutions like fork/join pools, dataflow programming, and actors. These approaches allow programmers to write code without worrying about threads and synchronization, making parallelism easier to implement. The key milestone approaches mentioned are asynchronous calculations, parallel collection processing using fork/join, dataflow programming using variables and streams, and using actors to isolate concurrent operations.
Impact Your Business: Identify Low Hanging Fruits for SharePoint 2013 No-Code...Gina Montgomery, V-TSP
This document discusses composite no-code solutions in SharePoint. It introduces Gina Montgomery and provides facts about her company, Softmart. The document then discusses what SharePoint composites are and how they can be used to rapidly create solutions by assembling basic building blocks in SharePoint. Examples of solutions that could be created this way include absence tracking, travel requests, HR portals, and BI dashboards. The document lists factors to consider when building composite solutions such as adoption, existing applications, training needs, and governance policies. It provides steps for identifying user requirements and sample questions to ask end users.
Generating Leads Through Social Networking For Slide Sharemichaelbwatson
Illustrates our proprietary approach for helping clients develop effective strategies for generating leads by aligning sales strategy with social media opportunities.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test IdeasShanelle Mullin
Learn how to dissect your Google Analytics data to identify low hanging fruit and smarter, data-driven A/B test ideas. Start with a simple analytics health check to ensure you're tracking everything properly. Then, dig into: cross-browser and cross-device issues, broken links, site speed, your unique conversion funnel, and internal search. Segmentation ties it all together, making you an analytics whiz.
#SPSSAC Identifying Low Hanging Fruit for SharePoint 2013 No-Code SolutionsGina Montgomery, V-TSP
The document discusses an event at Blue Prynt Restaurant & Bar in Sacramento on SharePoint composite no-code solutions. It introduces Gina Montgomery from Softmart and provides details about Softmart. The event will cover introductions, what SharePoint composite solutions are, identifying low-hanging fruits, and building one. Examples of composite solutions are given like HR and expense reporting apps. Reasons for using composites are to leverage SharePoint investments and rapidly create solutions without technical dependencies. Steps discussed are thinking through requirements and risks, obtaining approvals, defining value, and preparing training.
This document provides an overview of SEO basics in 3 sentences or less:
The document outlines key on-page SEO factors like choosing keyword-optimized domain names and page titles, including keywords in page content, and linking strategies. It also discusses off-page factors like social media, links, and working with webmaster tools. The presentation provides actionable tips for improving SEO through content creation, link building, and fixing technical issues.
SEO For Business Owners in Japan - Tokyo Digital Marketers EventZo Digital Japan
Jeff Crawford gives an overview of SEO concepts and tips for business owners in Japan. He discusses both on-page factors like keywords, page structure, and content as well as off-page factors like backlinks, brand recognition, and social signals. Crawford also provides the top 10 SEO mistakes such as not having titles/descriptions and over-relying on translators. He emphasizes optimizing for both Japanese and international audiences.
C3 2012 The A, B, and Cs of SEO - Duane ForresterConductor
The document discusses the history and evolution of search engine optimization (SEO) from the early 1990s to the present day. It provides a timeline of major events and changes in SEO practices over the decades, including the rise of keyword stuffing, link building, social signals influencing rankings, and ongoing battles against spam. The document also gives brief overviews of what SEO is, the basics practitioners should understand, and the importance of creating compelling content.
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
My updated seminar slides for my talk on what Google E-E-A-T is, why it matters, and how to use it to build audience and rankings.
Google E-E-A-T is so important that Google mentions it over 120 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
In these slides, you’ll find:
- How to develop a deep and tactical understanding of Google E-E-A-T
- How to create E-E-A-T friendly content marketing strategy
- How to develop E-E-A-T supporting structured data
This presentation given at the Japan Assocaition of Translators on January 19th, 2019. In our presentation, we introduce SEO (Search Engine Optimization), we break down the top ranking factors, and review the top mistakes that translators and small business owners make on the their websites in Japan. Presented by Jeff Crawford and Shin Ohno of Zo Digital Japan.
This SlideShare is a recap of the Twitter #SEOChat hosted by Captivate Search Marketing President Chris J. Everett on August 4th, 2016. The SEOChat discussed various questions on the topic of Conducting SEO Site Audits. Topics range from favorite SEO site auditing tools, leveraging Schema markup and Google AMPs, and common factors influencing both on-page and off-page SEO.
Local SEO presentation at Pubcon Austin 2018. In this presentation we examine the current status of Local Search and the Local Search as well as take a peak at what the future might hold.
Tools for SEO; Denise Cowan & Lea Glover then with The Web Bureau - delivered a comprehensive overview of what tools every entrepreneur needs to determine the effectiveness of their digital marketing strategy. You can find them on Twitter @DeniseCowan & @Leagloski
The document outlines the top 10 ways to be found on Google according to the author. They are: 1) site age, 2) link structure, 3) content is king which involves keyword research, 4) content age, 5) site performance, 6) internal links, 7) external links, 8) trust, 9) speed, and 10) local search which involves claiming and optimizing local listings. The author provides tips for optimizing websites in each of these areas to improve search engine rankings.
Search Engine Optimization, Let’s Get Visible - Fort Wayne ChamberCirrus ABS
A Fort Wayne Chamber Academy seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on August 3rd in Fort Wayne Indiana.
SEO involves optimizing a website to increase its visibility in organic search results. It is not a secret and can be done by business owners themselves using free tools from Google and WordPress plugins. Key aspects of SEO include focusing on high-quality, original content; continuous optimization as search algorithms evolve; and building relevant backlinks naturally over time rather than using manipulative techniques. Keywords alone do not determine rankings - search looks at entire queries and content quality. Duplicate content and low-quality backlinks can hurt a site. With regular publishing and engagement, SEO is accessible for business owners to improve their search visibility.
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
Webmarketing123 webinar 4 secrets to brilliant seo copywriting 4.18.12DemandWave
The document discusses 4 secrets to effective SEO copywriting. It summarizes a webinar on creating content that search engines will love. The webinar covers how to approach keyword research by focusing on people, developing foundational content through 5 key steps like using keywords and compelling titles, and becoming a trusted source by creating quality, shareable content.
This document provides an SEO checklist for WordPress websites. It begins with introducing the presenter and stating that the checklist is intended for novice and intermediate WordPress users. The checklist is then broken down into the three main pillars of SEO: usability, relevancy, and trust. Under usability, the document covers how to ensure a site is crawlable, mobile-friendly, and fast. Relevancy includes having a blog and writing about relevant topics. Trust aspects include having an about page, author bios, and obtaining backlinks. The document stresses the importance of the fundamentals and not overcomplicating SEO. It concludes by asking for any questions.
Plenty of Fish: How to Help Your Website Stand Out in a Crowded SeaThunder Hitchcock
On October 15th, Max and Shawn will be presenting at Legal Marketing Technology Conference West about current search strategies that are relevant to the legal marketing community. How can firms outperform their competition in the search engine results, and how do you integrate SEO, social, design, and content into your holistic marketing strategies? Learn the tools of the trade in this comprehensive workshop.
10 tips, plus dozens of new tactics to create SEO-friendly content. Gain expert insights and real-life examples of how adjusting creative content process can boost your effectiveness. by Alok Jain #IRCE2014
On page optimization involves optimizing elements on a website like text, images, tags, structure, and internal links to help content rank higher in search engines and drive more traffic. It includes optimizing the title tag, meta description tag, robots.txt file, URLs, anchor text, images, H1 tags, and keywords to help search engines understand what the page is about and make the content more visible to searchers. Elements like headings, content, and internal linking are also important to on-page optimization.
This document provides an overview of search engine optimization (SEO) basics, including:
- The types of SEO include white hat, black hat, and grey hat techniques. Black hat techniques like keyword stuffing and cloaking should be avoided.
- On-page optimization includes optimizing title tags, meta descriptions, headings, URLs, and internal linking. Off-page optimization involves external linking, inbound links, and social sharing.
- Key aspects of on-page optimization are optimizing title tags, meta descriptions, headings, URLs, images and fixing broken links and duplicate content. Responsiveness, robots.txt files, 404 pages and XML sitemaps are also important.
Adopt & Adapt: A Faster Path to Experience Governance & StandardsSusan Price
Changing an organization's culture to one centered on Customers or Human Experience is a big job -- don't start from scratch! We share several free frameworks, resources, content libraries, and repositories that you can adopt, and adapt to your needs.
Delivered at Big Design 2021 by Susan Price, CEO of Firecat Studio, and Louise Craig Experience Architct for the City of San Antonio.
Design leader and UX/Design Ops author Marti Gold shares her best practices for creating a usable design system. That's a design system that PEOPLE WILL ACTUALLY USE. Without making it anyone's full time job to maintain.
Presented at Firecat First Friday, June 2021.
Firecat Studio hosts UX, Usabillity, Accessibility, Digital Marketing, Creative and like topics to further our mission of making the world better, one experience at a time.
https://firecatstudio.com
This document discusses service design and provides an overview of a presentation on the topic. It defines service design as "the practice of designing all end-user touchpoints into a seamless choreography of planned outcomes." It highlights some key differences between service design and UI/UX design, noting that service design focuses on designing the holistic experience across touchpoints rather than a single interaction point. The presentation includes a case study on redesigning an organization's internal security protocols and how creating a service blueprint helped identify pain points and insights to improve the experience for employees.
Remote moderated testing was once out of reach for many organizations -- but not anymore!
Steve Schang of Midwood Usability shares his expert review of and advice for getting the most of remote testing tools.
Contact Steve and his team at MidwoodUsability.com.
Presented at Firecat Studio's monthly UX and Marketing Strategy gathering, Firecat First Friday, in November 2020.
Segment for Success: Target specific customer groups to amplify your resultsSusan Price
This document discusses segmenting marketing efforts to target specific customer groups. It provides examples of different types of customer segments, including geographic, demographic, psychographic, and behavioral segments. The document also shares tips for developing a targeted marketing strategy, including defining the offer, identifying the target customer, explaining the problem the offer solves, and considering competition. An example customer persona and marketing content strategy are also presented.
Segment for Success: Target specific customer groups to amplify your successSusan Price
Delivered at WordCamp San Antonio 2020 March 28, 2020, UX strategist Susan Price makes the case that segmenting prospects more narrowly results in more conversions.
Includes a Customer Sketch template and an example of using it for a small business.
Strategy Sprints: Align Teams & Get Traction QuicklySusan Price
In a Strategy Sprint, the product team co-creates a winning strategy with input from each discipline (including #UXDesign, #ProductOwners and #Developers) early in the planning cycle. They align on what good looks like and buy into the vision, and present leaders with clarity of scope, goals, risks and ROI.
Based on the Design Sprint 2.0 methodology, Strategy Sprints help steer company culture toward collaboration, honest conversation, and experiments you're running together.
Design Your Clients' Experience ... and your ownSusan Price
Veteran UX strategist and interface designer Susan Price challenges UX practitioners to use their skills to optimize the interactions between themselves and their clients.
Firecat CEO and Chief Strategist Susan Price presented to the Texas School Public Relations Professionals Association (TSPRA) about digital platforms and trends Tuesday, Feb. 24, 2015.
Optimizing websites and online experiences with usability techniques and tools makes them more valuable and effective.
Firecat Studio's Susan Price introduces several usability techniques that anyone can do to see major improvement.
Enhance Your Electronic Presence - NAPMW-july2014-FirecatSusan Price
This document discusses content marketing strategies for businesses. It recommends focusing content across multiple online channels like websites, blogs, social media, and event registration platforms. Content should be tailored to each channel's audience. Regular content is needed from internal triggers like new products or client work. The reality is content is often inconsistent due to time constraints. It provides a checklist for businesses to evaluate their online presence and strategies to nurture leads through quality content sharing. The document is from Firecat Studio, a consulting firm that helps businesses with their online strategies.
Designing for Emotion - Coworking DiscussionSusan Price
This document summarizes key points from a presentation on designing user experiences to manipulate emotions. The presenter discusses how certain emotions like empathy, fear and disgust are universally felt across cultures. She explains how designers can tap into these hardwired emotions to motivate user behavior. For example, fear can be activated to encourage actions like signing up for services. The presenter also maps user experience design goals to Maslow's hierarchy of needs and advocates designing for the higher level needs of love, esteem and self-actualization to drive real change. Manipulating timing of experiences is also discussed as a way to elicit different emotional responses like surprise.
Social Media Freshness via Editorial CalendarSusan Price
The document outlines an editorial calendar workshop agenda for Firecat Studio. The agenda includes discussing why fresh content is important, identifying the company's content touchpoints or channels, sources for internal and external content, and staying aware of cultural trends. It also provides Firecat Studio's content grid that lists various channels like website, blog, and social media platforms. Finally, it discusses tools for managing an editorial calendar and encourages sharing favorite techniques.
Starting with a marketing technology quiz covering 1980s - today, Susan Price of Firecat Studio shares takeaways she learned while riding the waves of marketing communications technology from computers to desktop publishing to web to social to mobile.
Cross-channel strategies, trigger events, editorial calendars, and the need to think through user control, interaction and context are all here.
Using LinkedIn for Business DevelopmentSusan Price
At Don Varney's January 2013 "Food for Thought" gathering, I presented these tips for leveraging LinkedIn. While Facebook and Twitter get more attention, LinkedIn is an underused gold mine for business networking. Try its search. Optimize your profile.
The document discusses various usability tools that can be used for testing including Silverback, Morae, Optimal Workshop's OptimalSort, Treejack and Chalkmark tools, SurveyMonkey, Usabilla, Loop11, and 5SecondTest. It provides brief descriptions of what each tool is used for such as recording user faces and screens, conducting card sorting, testing navigation trees, click tests and heatmaps, embedding designs in surveys, and more. Recommendations are given to keep usability testing reports short, highlight key findings and stoppers, and include video highlights. Resources on the topic of usability are also listed.
Responsive Web Design - Breaking PointsSusan Price
Bob Hotard and Adam Thielman present information on Responsive Web Design at Firecat Studio's Firecat First Friday coworking and brownbag, after they were inspired at An Event Apart.
TEDxSanAntonio is an independently organized TED event that brings innovative thinkers and doers from the San Antonio area to a global stage. The volunteer-run event shares inspiring talks from local leaders in an effort to spread ideas and foster creative collaboration. Sponsors and attendees come from diverse backgrounds across South Texas and help support the free worldwide broadcasting of talks online.
Is it safe to share your location on Foursquare, Gowalla, Facebook, Twitter? Shouldn't we all share more, since only wrongdoers have something to hide? Is it even possible to opt out of sharing in a connected society?
The Firecat Studio First Friday Coworking and Brownbag lunch topic of May, 2011 covered these examples and currently proposed legislation.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
10. #8: Repeat what Works
• igure out what pulls best
F
• se a URL shortener/tracker to track
U
relative popularity of links shared*
• atch the referring domains and
W
URLs in your metrics
11. #9: Craft Content for Extra Mojo
• Headings
• Linked text
• URLs
• Domains
12. #10: Maintain Your Pace
• BAD: Longer Load Times
• GOOD: Refreshing content frequently
13. Watch for Snake Oil
Apply Credibility Tests to Enthusiasts,Vendors
14. Run Away!
• We’ll get you the #1 spot on
Google, no problem!
• “EVERY business needs ___.”
• Let’s focus on PAID search right
away…
• First you need a blog…
• Let’s get you going in Facebook &
Twitter & MySpace & SecondLife &
Delicio.us & Groupon & LinkedIn &
YouTube & _____ & …
15. More Like It
• “Metrics? Let’s see how people are
getting to your website now.”
• “Are you Local, Nationwide, Worldwide?
• “Are you paying Yellow Pages or another
vendor to manage this for you now?”
• “What are you trying to accomplish?”
• “Are you doing some Social Media?”
• “How often does your content change?”
• “Is your website ready for the traffic?”