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Social Media for Internal Communication

A presentation of some of the uses and advantages to social media as an internal communication mechanism, and examples of some companies doing this already.

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Social Media for Internal Communication

  1. 1. Social Media for Internal Communications Amber Naslund Director of Community, Radian6 @ambercadabra | [email_address]
  2. 2. Why This Matters
  3. 3. How People Gather Information Has Changed.
  4. 4. Everyone has a Role.
  5. 5. The Power of Collaboration.
  6. 6. We Crave Human Connection... Even at Work
  7. 7. Brand is Internal, Too
  8. 8. How Are Companies Using Social Media Internally?
  9. 9. Idea Generation and R&D
  10. 10. Dell
  11. 11. Knowledge Sharing
  12. 12. Pfizer: Pfizerpedia
  13. 13. News & Communication
  14. 14. Sabre
  15. 15. Employee Connections
  16. 16. Best Buy: Blue Shirt Nation
  17. 17. IBM Beehive
  18. 18. Recruiting and Retention
  19. 19. Deloitte: D-Street
  20. 20. Outcomes and Success <ul><li>Idea generation </li></ul><ul><li>Employee investment/loyalty </li></ul><ul><li>Share culture and values </li></ul><ul><li>Shorter rampup time for new employees (and self driven) </li></ul><ul><li>Information in real time </li></ul><ul><li>Connect remote/global employees and teams, break down silos </li></ul><ul><li>Flatten Q&A and knowledge sharing </li></ul><ul><li>Solve business challenges through collaboration </li></ul><ul><li>Discover skill sets and expertise among employees </li></ul>
  21. 21. What We’re Afraid Of <ul><li>Negative Comments </li></ul><ul><li>Resources </li></ul><ul><li>Productivity </li></ul><ul><li>Policies and Guidelines </li></ul>
  22. 22. Tools to Consider <ul><li>Blogs </li></ul><ul><li>Idea Sharing </li></ul><ul><li>Podcasting </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networks </li></ul><ul><li>Microblogging/Chats </li></ul><ul><li>Video </li></ul><ul><li>Collaborative/Central RSS </li></ul><ul><li>Forums </li></ul>
  23. 23. Questions? Amber Naslund Director of Community, Radian6 @ambercadabra | [email_address]