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Social Media for Internal Communications Amber Naslund Director of Community, Radian6 @ambercadabra | [email_address]

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Why This Matters

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How People Gather Information Has Changed.

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Everyone has a Role.

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The Power of Collaboration.

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We Crave Human Connection... Even at Work

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Brand is Internal, Too

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How Are Companies Using Social Media Internally?

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Idea Generation and R&D

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Dell

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Knowledge Sharing

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Pfizer: Pfizerpedia

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News & Communication

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Sabre

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Employee Connections

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Best Buy: Blue Shirt Nation

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IBM Beehive

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Recruiting and Retention

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Deloitte: D-Street

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Outcomes and Success <ul><li>Idea generation </li></ul><ul><li>Employee investment/loyalty </li></ul><ul><li>Share culture and values </li></ul><ul><li>Shorter rampup time for new employees (and self driven) </li></ul><ul><li>Information in real time </li></ul><ul><li>Connect remote/global employees and teams, break down silos </li></ul><ul><li>Flatten Q&A and knowledge sharing </li></ul><ul><li>Solve business challenges through collaboration </li></ul><ul><li>Discover skill sets and expertise among employees </li></ul>

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What We’re Afraid Of <ul><li>Negative Comments </li></ul><ul><li>Resources </li></ul><ul><li>Productivity </li></ul><ul><li>Policies and Guidelines </li></ul>

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Tools to Consider <ul><li>Blogs </li></ul><ul><li>Idea Sharing </li></ul><ul><li>Podcasting </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networks </li></ul><ul><li>Microblogging/Chats </li></ul><ul><li>Video </li></ul><ul><li>Collaborative/Central RSS </li></ul><ul><li>Forums </li></ul>

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Questions? Amber Naslund Director of Community, Radian6 @ambercadabra | [email_address]