5. The Basics
• Complete the Information tab.
• Integrate Facebook with the web.
• Be present, authentic, honest,
genuine, transparent, blah, blah,
blah…
6.
7.
8.
9.
10. New Open Graph
• Apps no longer need continual
permission to post content.
• Updates sent to ticker; held back
from news feed unless “important.”
• Verbs go beyond “like.”
18. Post Better Stuff
• Heighten the user experience.
• Increase conversions.
• Provide clear call to action.
• Strengthen identity.
• Provide measurable ROI.