Attendee engagement is paramount to a successful event. In this session, you will learn how to collect insights and improve your understanding of your attendees to further impact your business outcomes and make smarter event decisions. Perfect For: Sales Kickoffs, Incentive and Rewards Trips, Corporate Internal Meetings, Trainings or Seminars, Roadshows, User or Partner Conferences, Financial Services Client Events, Conferences, Medical or Scientific Conferences, Expos or Tradeshows, Executive Summits, Customer Advisory Boards

1. COLLECTING AUDIENCE FEEDBACK
Britta Tunestam | Enterprise CSM

4. IT’S ALL ABOUT
YOUR DATA

5. Why is audience data
importantto you?

6. To gather insights and feedback from
attendees in order to influence future
planning and enhance strategic marketing
efforts.
Discover ways to
connect further with
your attendees.
WHYis audience data important for LEM?

7. DATA COLLECTION TOOLBOX
Surveys Polls
Session
Channels

8. SURVEYS

10. Keep It Simple (and Mobile)
● Boost response rates
○ Reminder cards
○ Points-based incentives
○ Promoted posts
● Content flexibility
● 360 view of user experience

11. KEY FEATURES & BEST PRACTICES
Session Survey
● Create one template for multiple
sessions
● No early responses
● Reminder cards in the activity feed
Global Survey
● Release using a promoted post
● Keep it short and sweet
● Did You Know? You can create a checkbox
question with multiple selection options. Ask
our Product Specialists how today!
Reveal the “Surveys” app section only after all global surveys have
been released.
Pro Tip

12. BECOME AN MVP
➔ “How satisfied were you with this session?”
What would this answer
allow your company to do?
What is the most common question to ask in a session survey?
What if you asked:
➔ “Would you like someone to follow up with you on this topic?”

13. WHAT TO DO WITH YOUR DATA
Strike while the iron is hot!
● Survey responses: distribute within 24hrs
○ PDF has great visuals → this is your teaser
○ Spreadsheets have details for each user → best for taking action
User Conference? Responses
are a rich data set for Marketing
and Sales - let them dig in!
SKO or Training Event? Surveys
provide visibility for HR and the relevant
dept into employee preferences and
aptitude

14. POLLS

15. Polls vs. Surveys

16. Take a Snapshot
● Real-time feedback
● High visibility of a strategic question
● Increases app engagement

17. KEY FEATURES & BEST PRACTICES
Session Polls
● Visible from the session description
means only the right attendees
respond
● Speakers can use the real-time
results to better understand their
audience
Global Polls
● High visibility to all users
● Ideal for general sessions/keynotes
● Drive engagement pre-event with a
few welcome questions
Schedule session polls with a 10min cushion before/after the sessionPro Tip

18. WHAT TO DO WITH YOUR DATA
Targeted questions for targeted follow up
● Poll responses: share actionable results
○ Spreadsheet → filter out event-specific questions
○ Distribute list with responses per user → these are your hand raisers
User Conference? Marketing
and Sales can act on each attendee’s
specific product interests
SKO or Training Event? HR &
dept want to know who connected most
with new values, concepts, or ideas
presented

19. SESSION
CHANNELS

21. Virtual Conversations
● Social experience for a target audience
● Extends the face-to-face interactions
into the digital space
● Dedicated venue for Q&A

22. KEY FEATURES & BEST PRACTICES
Session Channels
● Specific topic discussions don’t need to clutter the Activity Feed - keep
them in the Channels
● Discuss topics from the session before, during and after (Channel doesn’t
close once session ends)
● Network with other session attendees directly from the Channel
Appoint a moderator for each session.Pro Tip

23. WHAT TO DO WITH YOUR DATA
Celebrate the conversations
● Channel messages & participants: rich content from valuable attendees
○ List of most active channels → does this echo the most popular sessions?
○ Review messages & find thought leaders → these users show heightened
interest
User Conference? Share
content posted in channels with
content marketers, and level of
involvement per user with Sales
SKO or Training Event?
Participants could be good candidates
for future topic-centric projects

24. IF YOU REMEMBER ANYTHING…
REMEMBER THIS

25. ● Sales
● Marketing
● HR (select events)
Who Else Loves Your Data