Sponsorships are the financial backbone of many live events. In this session you will learn how to empower your sponsors and exhibitors to achieve and exceed their marketing and sales goals, resulting in renewals and expansion for future events. Perfect For: Roadshows, User or Partner Conferences, Financial Services Client Events, Conferences, Medical or Scientific Conferences, Expos or Tradeshows

1. DOUBLEDUTCH REVENUE MANAGER
Keys to unlocking revenue streams across exhibitors & sponsors
Rocky Mitarai | Director of Product Marketing
Nicole Morrison | Customer Success Program Manager

2. AGENDA
● What’s the problem?
● The keys to success
● Making it happen

3. THE CHALLENGES

4. Organizer Challenges
• Showcasing value
• Minimizing churn
• Growing revenue

5. Exhibitor Challenges
• Reaching the right people
• Standing out from the crowd
• Driving and quantifying ROI

6. What Do Exhibitors Care About Most?
Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR

7. How Do Exhibitors Track Success?
Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR

8. Money Is Being Spent With Questionable Return
44%
Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR
of exhibiting companies invest
in additional tactics such as
digital marketing and sales visits
to promote products and services
showcased at events.

9. THE KEYS TO SUCCESS

10. The Keys To Success
Make it easy.
Make it targeted.
Make it actionable.

11. DoubleDutch Revenue Manager
Potential
Buyer Potential
Buyer
Potential
Buyer
Exhibitor
Empowering Exhibitors with Digital
Visibility and Control

12. Brand
Management
Target
& Meet
Scan
& Qualify
Measure
& Optimize
A Complete Solution for Exhibitors

13. Make it Easy
Brand Management
• Empower exhibitors to
manage digital presence
on their own
• Offer customizable
profiles to fully showcase
their brand

14. Make it Targeted
Targeted Campaigns
• Create promotions
seen directly in the app
• Target specific attendees
to drive the right traffic

15. Make it Actionable
Meeting Scheduling
• Campaigns drive
face-to-face meetings
• Simplify meetings with
smart scheduling, invites,
and reminders
• Manage and share booth
staff availability

16. Make it Actionable
Lead Retrieval
• No more clunky
equipment rentals
• Offer quick scanning and
qualification
• View and export leads in
real-time
• Measure booth staff
performance

17. Make it Actionable
Comprehensive Analytics
• Provide campaign visibility
and control
• Track campaign
performance in real-time
• Take action as needed to
drive more traffic

18. Powering Exhibitor Success
2.5kaverage impressions on targeted campaigns
54%increase in unique profile views
64%increase in leads scanned

19. MAKE IT HAPPEN

20. Make It Happen
• Talk with your Account Manager
• Leverage our exhibitor outreach tools
& exhibitor support center
• Include DoubleDutch Exhibitor tools in
your prospectus and pre-event
manuals
• Check out the customer support
center or work with our technical team
for setup tips