Decision Making in Enterprise vs. Consumer Product Management by Salesforce S...Product School
Product Management Event at #ProductCon San Francisco on Decision Making in Enterprise vs. Consumer Product Management by Senior Product Manager at Salesforce, Varun Bahkru.
Product Strategy: Idea to Action by Coinbase Sr Product ManagerProduct School
Product Management Event at #ProductCon San Francisco about Product Strategy: Idea to Action by Senior Product Manager at Coinbase, Anna Marie Clifton.
Building a Data Driven Culture by Microsoft Sr ManagerProduct School
Product Management Event at #ProductCon Seattle on Building a Data Driven Culture by Ria Sankar, Senior Manager, Analytics for Ethics & Compliance at Microsoft.
Decision Making in Enterprise vs. Consumer Product Management by Salesforce S...Product School
Product Management Event at #ProductCon San Francisco on Decision Making in Enterprise vs. Consumer Product Management by Senior Product Manager at Salesforce, Varun Bahkru.
Product Strategy: Idea to Action by Coinbase Sr Product ManagerProduct School
Product Management Event at #ProductCon San Francisco about Product Strategy: Idea to Action by Senior Product Manager at Coinbase, Anna Marie Clifton.
Building a Data Driven Culture by Microsoft Sr ManagerProduct School
Product Management Event at #ProductCon Seattle on Building a Data Driven Culture by Ria Sankar, Senior Manager, Analytics for Ethics & Compliance at Microsoft.
How to Product Manage a Marketplace Business by Uber PMProduct School
Main takeaways:
-An inside look at the Uber Marketplace team and the checks and balances in place that keep the business growing in equilibrium
-What kinds of Product Management skills are leveraged in building and scaling a Marketplace business
-Principles and learnings that could guide the creation of future marketplaces
Screen reader support enabled.
Vector Head of Product on How to Make a World of Difference (B2B vs B2C)Product School
Main Takeaways:
- Learn why B2B and B2C Product Managers are very different.
- How the customer impacts the Product Manager style.
- What that means for your approach to B2B Product Management.
MyMbaCircle Founders on What is the Importance of Growth MindsetProduct School
Main takeaways:
- "Growth mindset" is the single most important factor to make a transition to tech and entrepreneurship
- Learn by creating an actual product: Think about the problem-solution space and try building a product, anything!, to get started
- Building a good product is just the first step - hustle to find, acquire and convert your customers till you find the right strategy
Panaseer Sr. PM on How to Use Data as a Product ManagerProduct School
Main takeaways:
- Importance of informing your decisions with data
- Know the difference between qualitative and quantitative data, when to use it and how to adjust it
- The importance of knowing how to perform proper usability testing and why to expose this to your entire team so they see first - hand how users interact with your product
How to Build Products for the Customer by T-Mobile Dir of PMProduct School
Find out more about incorporating prototyping and user testing into the development process and why customer awareness is just as important as the product features themselves.
How Machine Learning Delivers Personalized Experiences by Expedia Group Produ...Product School
Product Management Event at #ProductCon London about Machine Learning and how it Delivers Personalized Experiences by Product Manager at Expedia Group, Ammar Jawad.
HubSpot PM & FE Engineer on How PMs Work With Engineering TeamsProduct School
Main takeaways:
- How to identify opportunities for product development
- How to validate and break down opportunities into specific features
- How to work with engineering teams to build the product
How to Transition Into Product Management by Twitch Sr PMProduct School
Main takeaways:
- Deep dive into the transition to Product Management
- How to approach and structure your job search to transition to Product
- How to set yourself up for success.
How to Use A/B Testing to Create Growth by fmr Staples PMProduct School
A/B testing is an experimentation practice that helps to unlock the full potential of a growth marketing program. Regardless of your company’s business goals, deciding what you will test should be founded in what’s going to move the needle up and to the right for your team.
This talk dove into how you can build a high-velocity testing program, why being data driven can help you avoid costly product design mistakes, as well as which experiments won at top companies.
Defining Success Metrics for World-Class ProductsProduct School
Management guru Peter Drucker once said, “If you can’t measure it, you can’t improve it”. From this presentation you will learn how to use Metrics to archive success of your company.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment. So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
A Day in the Life of a Product Manager by Oracle Director of PMProduct School
Main takeaways:
- Thinking of changing role to PM? Learn about the common guiding principles of the role.
- Joining soon as a PM, what to do in the first few months?
- Day in life of a Product Manager - typical activities and stakeholders.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
How to Product Manage a Marketplace Business by Uber PMProduct School
Main takeaways:
-An inside look at the Uber Marketplace team and the checks and balances in place that keep the business growing in equilibrium
-What kinds of Product Management skills are leveraged in building and scaling a Marketplace business
-Principles and learnings that could guide the creation of future marketplaces
Screen reader support enabled.
Vector Head of Product on How to Make a World of Difference (B2B vs B2C)Product School
Main Takeaways:
- Learn why B2B and B2C Product Managers are very different.
- How the customer impacts the Product Manager style.
- What that means for your approach to B2B Product Management.
MyMbaCircle Founders on What is the Importance of Growth MindsetProduct School
Main takeaways:
- "Growth mindset" is the single most important factor to make a transition to tech and entrepreneurship
- Learn by creating an actual product: Think about the problem-solution space and try building a product, anything!, to get started
- Building a good product is just the first step - hustle to find, acquire and convert your customers till you find the right strategy
Panaseer Sr. PM on How to Use Data as a Product ManagerProduct School
Main takeaways:
- Importance of informing your decisions with data
- Know the difference between qualitative and quantitative data, when to use it and how to adjust it
- The importance of knowing how to perform proper usability testing and why to expose this to your entire team so they see first - hand how users interact with your product
How to Build Products for the Customer by T-Mobile Dir of PMProduct School
Find out more about incorporating prototyping and user testing into the development process and why customer awareness is just as important as the product features themselves.
How Machine Learning Delivers Personalized Experiences by Expedia Group Produ...Product School
Product Management Event at #ProductCon London about Machine Learning and how it Delivers Personalized Experiences by Product Manager at Expedia Group, Ammar Jawad.
HubSpot PM & FE Engineer on How PMs Work With Engineering TeamsProduct School
Main takeaways:
- How to identify opportunities for product development
- How to validate and break down opportunities into specific features
- How to work with engineering teams to build the product
How to Transition Into Product Management by Twitch Sr PMProduct School
Main takeaways:
- Deep dive into the transition to Product Management
- How to approach and structure your job search to transition to Product
- How to set yourself up for success.
How to Use A/B Testing to Create Growth by fmr Staples PMProduct School
A/B testing is an experimentation practice that helps to unlock the full potential of a growth marketing program. Regardless of your company’s business goals, deciding what you will test should be founded in what’s going to move the needle up and to the right for your team.
This talk dove into how you can build a high-velocity testing program, why being data driven can help you avoid costly product design mistakes, as well as which experiments won at top companies.
Defining Success Metrics for World-Class ProductsProduct School
Management guru Peter Drucker once said, “If you can’t measure it, you can’t improve it”. From this presentation you will learn how to use Metrics to archive success of your company.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment. So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
A Day in the Life of a Product Manager by Oracle Director of PMProduct School
Main takeaways:
- Thinking of changing role to PM? Learn about the common guiding principles of the role.
- Joining soon as a PM, what to do in the first few months?
- Day in life of a Product Manager - typical activities and stakeholders.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Digital marketing technology has outpaced the ability of marketers to implement and optimize it. In this talk, I present a strategic approach to help marketers implement omni-channel marketing more successfully.
Artificial Intelligence is here to stay and drastically improve our lives. However as with any emerging tech, there is been a FOMO rush to get something (AI-As-A-Brand) out which led to creation of AI products first and then looking for customers and problems to solve. Creating products that drive real impact at scale requires loving your "customers and their problems" instead of loving the "product that you created". It means commitment, persistence and humility to identify real customer needs, give your everything to meet it and learn & improve along the way. The framework of "Learn-Listen-Test" is perfectly to do this at scale and effectiveness by marrying together Reporting to monitor KPIs, Analytics to explain the reasons behind things, User Research to contextualize it and Experimentation to pick the best solution. AI Product leaders today became who they are by going back to the basics and learning their way to become integral part of our lives and we should emulate them as we think of our own products.
The Internet has changed everything in so many industries. And at the same time, in marketing, some fundamental truths never change.
- Americans are now spending more time online than watching TV, much of that on social media sites that did not exist 10 years ago.
- Newspaper advertising revenue has dropped by over 50%.
- About $50 billion/year is now spent on online advertising
70% of Americans use mobile as part of their retail experience
- P&G is now spending over a third of its marketing budget on digital.
Marketers need to explore the buyer’s journey, develop personas, and use the right mix of digital and traditional media to respond to where that customer is – from awareness to customer to advocate. This presentation addresses some of the disruption caused by digital and the new opportunities that it produces, and technologies to enable them.
This presentation was developed by Louis Gudema, Senior Digital Marketing and Sales Maven, and was given at NEDMA's 2014 DM Innovations Symposium.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
- Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
12. 12
About me
What to Product Managers do?
Data in Product Management
PM Cheat Sheet
Agenda
13. 13
About me
Sr Product Manager at PayPal
ML Platform for Personalization, Marketing & Risk
Masters, Computer Science from
Carnegie Mellon University
Fmr Group Product Manager for
Global IoT Smart City solutions at Hitachi Data Systems
Travel & Lifestyle Blogger & Influencer
Instagram - @deesignplay (170K+)
Live with 2 rescued pups + 1 rescued cat
18. 19
USER
BEHAVIOR
• What channels are driving best quality of users?
• How are different segments behaving?
RETENTION
• Average lifecycle of a user
• How many users churn out of the system?
USER
ENGAGEMENT
• How many users return daily/weekly/monthly
• How are users engaging with the product?
CONVERSION
• Where are the users getting stuck in the funnel?
• What % of users are completing a task?
FINANCIAL
ROI
• How successful was your marketing campaign?
• How much $$$ did a feature drive?
Metrics that Matter
19. Funnel Analysis
GOAL: The funnel analysis essentially determines stages of churn
Eg: Sign up, Email verification, Checkout success
Simple steps to evaluate Signup Experience:
• Clearly indicates the user drop off at each stage
• Insights on which users are stuck at what stage
• Effective way to compute completion
Begin
Signup
Email
Verification
Add Bank or
Card
Activated
Account
23. Cohort Analysis
GOAL: Analyze a subset of users with common characteristics over time.
Instead of evaluating all the users at once, study behavioral analytics of smaller data sets
and identify related segments for analysis
Why study Cohorts?
• Clearly detect patterns across the user lifecycle
• Allow products and features to be designed with the target cohort or segment in mind
25. Segmentation Analysis
GOAL: Further slice a cohort based on common criterion such as age, demographics, device, OS etc
Why study Segments?
• Look for common characteristics such as shared needs, common actions, usage patterns by
demographic
• Clearly identify segments that need attention – high yield or segments that are not converting
• Allow products design, strategy, branding to be designed with the target segment in mind
30. Event Based Tracking
GOAL: Monitor each user interaction with screen content through instrumentation
Why study Event Based Tracking?
• Getting into the head of the customer
• The more granular the instrumentation, the more fine grained your tracking will be to study user
interaction from a web page or screen load
• Surface UI and User experience concerns quickly
• Tracking downloads, AJAX calls, image loads etc
• Engineering team to incorporate from start
31. Click Through Analysis
GOAL: Track user’s clicks, taps, links, button clicks for analysis
Why study Click Through Analysis?
• Typically used in Marketing campaigns and Search Engines for calculating Click Through Rate
(CTR) and ROI per click
• Can be used to draw deeper analytics to make Optimizations to product
• Eg: Phone Confirmation experience needs user to fill Verification Code
• Track % of uses click “Get Code”, “Not Now”
• Track % of users that say “Resend code”
• Tie it with Signup – to – Activation analysis
32. A/B Testing
GOAL: Experiment before launch!
Why A/B Testing?
• Its how you can filter the great ideas from the not so great – let the users decide!
• Let users determine what features go into the product
• Save time on developing unwanted features
• Never forget to launch anything without A/B testing for every single thing
including backend products
33. 36
Who is my target Customer?1
What problem are you trying to solve?2
What data do I need to prove my hypothesis:
Define your KPIs
3
How can you get started?
35. 38
Product Design
Designing a Product:
User: Who’s the primary customer/end user
Problem: What is their biggest problem/goal
Competition & Market Opportunity: What is the market offering today
Gap: How can we make a difference
KPIs: How can we measure our success
36. 39
Product Success
How can you measure the success of your product?
Goal: What is the goal of the product
Depending on the goals, metrics vary in many ways. Some examples:
• User Acquisition: current user base, growth, monthly active users, time spent
on portal, analytics (demographics, geography, age etc), referring others
• Conversion: Free to paid users, referring others
• ROI: Customer acquisition cost, support costs, delivery costs, LTV of a
customer, revenue growth rate
37. 40
Product Improvement
How can you improve a product?
Goal: What is the goal of the product
Metrics: to measure success
Problems:
• Is the user base not growing? Can it be expanded by entering newer markets
or verticals
• Is revenue not growing? Can be done through increasing subscription costs,
charge businesses more for targeted ads?
• Do we need higher user engagement - monthly active users or Time spent
• Increase clickthrough rate or
Competition: What’s the competition doing better?
Solution: can be crazy ideas, depends on risk level, budget, culture, strengths
Roll out: How to implement it & validate solution
38. 41
Test Launch Success
How can you test the success of your product launch?
• Metrics - such as user growth, revenue growth, market growth etc
• Usability & A/B testing - Roll the product and see how many people use it
• Customer feedback - social networks, forums, press coverage etc
• Support metrics - works seamlessly, not much support engagement
• Google analytics - eg: tells you growth in traffic with a product roll out
• Logging - check internal logs for instrumented counters to see how much a
feature was used
39. Thank You
End your presentation with a thank you slide. Leave it up while you answer questions. You want this slide to be plain so the attention is on
you for question period and not the presentation.
The frameworks in this template belong to their respective owners, none were created by this document owner. Frameworks are derived
from various pieces of business literature.
40. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design and Product Leadership courses in San
Francisco, Silicon Valley, New York, Santa Monica, Los Angeles,
Austin, Boston, Boulder, Chicago, Denver, Orange County,
Seattle, Bellevue, Washington DC, Toronto, London and Online