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Weighing in at $565B globally, live events are a powerhouse of an industry. With an expected growth rate of 44% in this decade alone, it seems everyone is stepping into the ring.
But, few are taking full advantage of the massive amounts of behavioral data that comes from live events to impact their business strategies in incredible ways. Join DoubleDutch CEO, Lawrence Coburn, as he takes you ringside to the industry’s biggest matchup between the physical world of live events, and the digital world of social engagement data.