The document outlines the capabilities of VBOUT's marketing tools, emphasizing the integration of AI in optimizing marketing strategies. It highlights various features such as automated email campaigns, SMS messaging, and social media management, supported by generative AI for personalization and engagement. Case studies illustrate the effectiveness of AI in enhancing productivity and customer interaction, along with prompts for creating tailored marketing content.

1. Optimizing Your
Marketing with
AI-Powered
Prompts

2. 20K MEMBERS - 8 YEARS
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4. ⚬ General Intro
⚬ Presentation
⚬ Q&A
Agenda

5. Full Product Video Tour
VBOUT in One Minute

6. 08. Social media listening
09. Social publishing
10. Retargeting
11. Cross-channel Analytics
12. Pipeline management
13. Calendar booking
14. Multi-channel AI Chatbot
01. Landing pages
02. Advanced payment forms
03. Popups and site messages
04. Powerful lead tracking
05. Visual marketing logic builder
06. Predictive email campaigns
07. AI email copy
14+ Core Tools Working Together

7. The VBOUT Stack
✔ Marketing Automation
✔ Stack Simple Interface
✔ Great Price
✔ Premium Support
✔ Built-in AI and Predictive
capabilities

8. ⚬ General Intro
⚬ Presentation
⚬ Q&A
Agenda

9. Why Generative AI!

10. • Gen AI could contribute up to $4.4
trillion in annual global productivity
(McKinsey Report).
• Crafts retailer Michaels Stores managed
to personalize 95% of their email
campaigns compared to 20% before
using gen AI.
• The report also revealed that the CTR
rate of their SMS campaigns has been
elevated from 25% to 41%.
Source: McKinsey
Generative AI Impact on
Personalization and Engagement
0%
10%
20%
30%
40%
50%
60%
70%
80%
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100%
Email Personalization SMS Engagement
Generative AI
Before Using AI After Using AI

11. Prompts Using
VBOUT’s AI Content
Generator

12. DNA of an Email Copy Prompt
• Context (Type of business)
• Length (5 sentences, 3 paragraphs, 1000 characters)
• Format (Welcome email, review request, cancellation,
etc…)
• Style (Professional, strict, funny)
• Personalization (Include names and details)
• CTA (Buy now, register, book a demo)
• Testing (AB test subject line or copy)

13. Sample Email Prompt

14. Generate a Welcome Email
• Generate a welcome email to greet
new subscribers upon their signup.
• PROMPT: - Send a welcome email for
customers in the SaaS industry, when
their clients sign up to their service for a
free trial period.
- Number of Copies: 2

15. Craft Targeted Follow-Up Email
• Brands can automatically generate
follow-up emails tailored to initial
customer interactions.
• Simply specify the key details in the
description to personalize the message
based on earlier communications.
• PROMPT: - Reply to a [Customer-
Name] who hasn’t initially responded to
a booked demo invite email.
- Number of Copies: 1

16. Generate a Review Request Email
• Businesses can create a customized
review request email by specifying the
details.
• Set these emails for mass distribution or
include them in automated sequences,
applying a specific delay according to
the product type to optimize timing and
response rates.
• PROMPT: - Write a review request email
to loyal customers.
- Tone: Informal, not pushy
- Content: Review our product in G2 in
return for a $10 gift card
- Call to Action: Review us -> [URL]
- Number of Copies: 1

17. Create a Webinar Invite Email
• Create and customize webinar invitation
prompts.
• PROMPT: - Specify the [Event-Name]
- Create an invite to customers and
leads
- Content: Specify the date and time,
and the webinar’s outline of 3 points
- Call to Action: Register Now -> [URL]
- Bottom: What happens if they can’t
make it!
- Number of Copies: 1

18. DNA of SMS Post Prompt
• Brevity (Less then 160 charcters)
• Target (Clients, cold leads, warm leads, etc…)
• Urgency (5 sentences, 3 paragraphs, 1000 characters)
• Personalization (Contact name)
• Style (Professional, strict, funny)
• CTA (Register link)
• Compliance (STOP to unsubscribe)

19. Sample SMS Prompt

20. AI SMS Content On VBOUT
• Simply generate custom SMS
messages tailored to specific
promotional needs.
• PROMPT: - Write an offer about a 20%
discount on all men and women winter
collection for the entire month of
February. - Message Length: Short
- Unsubscribe CTA: Reply STOP to opt
out
- Number of Copies: 2

21. DNA of Social Media Post Prompt
• Objective (Brand awareness, lead gen or engagement)
• Audience and Target (which channel)
• Length (5 sentences, 3 paragraphs, 1000 characters)
• Format (Image, video, text, infographic)
• Style (Professional, strict, funny)
• Hashtags and Keywords
• CTA (Like, share, comment, subscribe)
• Optimization (Best time to post)

22. Sample Social Media Post Prompt

23. AI Social Media Content On VBOUT
• Easily generate tailored captions, reels
and stories across social platforms like
Facebook, Instagram, TikTok, and
YouTube by defining your campaign
theme.
• PROMPT: - Channel: Instagram
- Topic: Dine in and get a free drink
- Language: English
- Tone: Inspirational
- Number of Copies: 4

24. DNA of Landing Page Prompt
• Objective (Purpose: lead gen, event)
• Target Audience (Demographic and psychographic. Characteristics)
• Key Content ( Headline, social proof, benefits, contact)
• Visual Content (Videos and images)
• CTA (Sign Up, Buy Now, Learn More, form fields)
• SEO Elements (Optimize for keywords, alt text, and meta description)
• Optimization (AB testing and load optimization suggestion)

25. Sample Landing Page Prompt

26. AI Landing Page and VBOUT
• Ask GPT to generate a code for a
specific landing page and embed it
using your own platform.
• PROMPT: - Generate a code for a
webinar landing page.
- Specify the webinar topic, date, time
and outline.
- Explain how the structure of the page
should be.
• Disclaimer: - You still need to customize
your landing page design with your own
branding.
- Lack of flexibility in not being able to
drag and drop additional elements
between the building blocks.

27. DNA of Lead Scoring Prompt
• Objective (Purpose: sales, conversions)
• Data Sources (Custom fields, email tracking, etc..)
• Scoring Metrics (Points ranges)
• Funnel Format (Score ranges and names)
• Negative Scoring (For negative activities)

28. Sample Lead Scoring Prompt

29. AI Lead Scoring Model And VBOUT
• Businesses or agencies can enlist the
model to design lead scoring
parameters tailored to their specific
needs.
• The model organizes specified criteria
and suggests scores accordingly.
• Once finalized, these rules can be easily
transferred to the marketing tool for
implementation.

30. Campaign Evaluation
• Take a screenshot of your marketing
campaign’s performance after
execution.
• Copy and paste it into ChatGPT to
evaluate its effectiveness.
• PROMPT: - Attach the screenshot of
the email marketing campaign’s
analytics from your platform.
- Requirements: Check if these email
marketing campaign metrics are
satisfactory.
- Next Steps: Ask about the areas for
improvement to enhance these metrics
in the future.

31. VBOUT’s AI Chatbot
and VBOUT GPT

32. Available Prompts

33. Enhance Your Social Media Management
• Use the AI Chatbot to create, edit, and
gather details about a social media post.
• PROMPT: - Retrieve information about a
scheduled social media post.
- Provide the ID number of that post.

34. Efficient Lead Management
• Manage your leads by retrieving and
updating contact information, managing
tags, and adjusting list memberships.
• PROMPT: Add a [Contact-Name] to
[List-Name] or delete a [Contact-Name]
from [List-Name].

35. Streamline Content Creation
• Content marketers can retrieve specific
information and generate content
around designated topics.
• PROMPT: Create a concise 300-word
article offering practical tips on reducing
website bounce rates.

36. Email Campaign Creation
• Following the bot’s creation of an article
on reducing bounce rates, email
marketers can simply request the
generation and scheduling of an email
campaign for that blog post.
• PROMPT: - Create an email [Campaign-
Name] and set a specific [Date] and
[Time].
- Provide the required details: Campaign
Name, Subject Line, Sender’s Name,
Email Address, Template Name, and
Lists/Audiences IDs.

37. Enhance Your Marketing Strategy
• Receive quick answers to certain
queries, helping your marketing team
enhance their strategic planning.
• PROMPT: Write some effective ways to
generate leads.

38. Update Content At Scale
• Custom shortcodes serve as dynamic
elements for personalizing emails and
landing pages.
• Instead of manually altering each
instance individually, marketers can
efficiently manage them by instructing
the bot to retrieve, create, edit, or delete
shortcodes.
• PROMPT: - Get Custom Shortcode
- Ask to change the shortcode content
from [Monthly meeting with partners] to
[Weekly meeting with partners].

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