Faith & Forensics in B2B Marketing: Selling the Value of Advocacy to the C-Suite with Jim Williams, Vice President of Marketing at Influitive Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.

1. 1

2. FAITH & FORENSICS IN
B2B MARKETING
Jim Williams, VP Marketing Influitive
March 8rd, 2016
2

3. Slide with an excited, hopeful face –
how you view advocacy
• Contrasts with the next slide. Customer marketers, advocate
marketers are excited by the promise of advocacy, they can see
a path to a more exciting, fulfilling and lucrative career. … but
3

4. 4

5. 5

6. Levels of impact
1. Social proof at scale
2. Revenue impact
3. Customer engagement,
retention and LTV
6

7. Level 1: social proof at scale
7
“We’ve driven so many referrals and so
much VOC content that we’ve started an
entirely new group of marketing projects
to capitalize on them”
“In the first couple of weeks, our
customers jumped on board in droves.”

8. 8

9. Level 2: measureable revenue impact
9

10. Level 3: customer lifetime value
10

11. Faith-based
marketing
11
“In 2016, 89% of marketing leaders
expect to compete primarily on
customer experience.”
-Gartner

12. 12

13. 13
62%
34%
4%
"engage" "community"
"experience"
"feedback"
"referrals" "references"
"social" "reviews"
other

14. 14

15. 15

16. 16