The document outlines a comprehensive event marketing process that includes research, planning, execution, and post-event evaluation to promote a unique brand effectively. Key elements include a focus on lead generation, multi-channel strategies, and measuring results to refine future campaigns. It emphasizes the importance of collaboration, transparency, and efficient delivery in achieving marketing goals.

1. Event Marketing

2. Our Process and Channels
Post Tradeshow Marketing
Why Us
Event Marketing1
2
3
4
Measurement Metrics5
Agenda

3. • Marketing is not a single ad!
• It is a process – a continuing effort to
promote your unique brand, to
differentiate yourself in the marketplace.
• Define your goals
• Determine the strategies and tactics
• Implement your campaign
• Measure the results
• Modify as needed, then continue
Event Marketing
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
1. Research/
concept
6. Sales &
Registration
7. logistic/
Administration
2. Planning,
Budget &
control
5. Marketing &
Promotion
8. On-site
management
3. Resources &
Alliances
4. Production
Of Collaterals
7. Post-event
& Review

4. Event and its Marketing
Mostly Conversation, not just Marketing
87% use social media to promote events
57% to share announcements
29% use it to increase conversations and engagement around the event
23% for branding
2. Getting them to pay attention to invites
1. Getting people to respond to invites
www.lakeb2b.com info@lakeb2b.com (800) 710-5516

5. www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Phase 1
Brand Promotion
Communication
Understanding Clients
Defining TG Personas
Lead Generation
Efficient Delivery
Appointments
Nurturing
Phase 2 Phase 3 Phase 4
Objective/
Goals
Our Process
Post Event
Activity
Evaluation
Channel selection
Market Size and
Scope
Communication
ReachData Appending
Our Road Map for your Event Promotion

6. Why Us
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Our Belief
• Collaborative Approach
• Transparency in Work
• Simplicity in Approach
• Efficient Delivery
• Prompt/Customer- Support
USP and Strength Our Services
• 32 Million Database
• Diversified Industries List
• Integrated Marketing
• Multi Level Email Verification
• In House Specialized Team for all our
offered services
• Database Management and Delivery
• Social media Marketing
• TeleCalling
• SEO
• Event Marketing Services
• Web Development
Turning traffic into revenue!
• Creating offers that your audience need and want
• Generating leads form websites and landing pages
• Generating sales from online leads by lead nurturing and
conversion
• Analyze and measure you results

7. Our Process
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Event Design
Brand Promotion
Creative Strategy
Communication
Project Management
Creative Services
Marketing Strategy
Public Relations
Social Media
Customer Engagement
Analytics
Results
Plan Execute Measure

8. CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS
DB Emails
Nurturing
Follow up
eBook
Cheatsheet
Datasheet
Blog Post
Webinar
Sponsorship
In-Person
Event
Social
PPC Campaign
Paid Email
Campaign
Direct Mail
Tele - CallingPR
Thedatabasehereincludesthegivenin-house
listalongwithcustomlistbuiltbyus.
Our Tactics

9. Data Appending
From Appending to Nurturing to Qualifying
Nurturing
Remarketing
Tele calling
Deal
Post Tradeshow Marketing
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Event generated database is matched with our
master database and the entire data is then
manually verified by our team
On average, 50% of the leads in the system is
not yet ready to buy and hence Multi Channel
cross media campaign (Email, Direct Mail, Social
Media)
Remarketing, to bring back indecisive customers
with tailored ads and offers that relate to the
experience they had on your site.
Trained team of tele callers to fix up an
appointment/ qualify leads.
Qualified leads will be passed on to the client for
converting it to a deal

10. List of Campaign
(X number of leads)
Webinar Sign-Ups
(X%)
Campaign result
(X% clicks)
Includes emails and calls
(X%)
Appointment
(X%)
Good Leads
(X%)
Opportunities
(X%)
Won
(X%)
Campaign Launch Date:
Goals:
List Size:
Roughly X% Register from X Number
Webinar Dates:“
Email to event Audience
Follow up for appointments
X% confirmed for appointment
X% Fit the Right Profile
Of those that attend the event, X% become
opportunities
Win X% - Deal
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Event Measurement Metrics

11. www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Thank You