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“Essential Strategies for Your
Next Career Development Event”
December 8, 2016
11AM PT / 1PM ET
Meet Your Presenters
Hadley Roberts Mercedes Rodriguez
Customer Success
Manager
Customer Marketing
Manager
• Mint chocolate chip ice
cream tastes like
toothpaste to me
• Set calendar reminders to
charge my phone
• Animated movies
scared me as a child
• Prides myself as an
expert bargain shopper
Housekeeping
● All attendees are in listen-only mode
● No need to takes notes - You will
receive a recording later this week
● Ask questions! The webinar will run
25-30 minutes, and we’ll save time for
questions at the end
Our Time Today
Benefits of Career Development Events
Essential Event Types:
● 1 Career Coach
● Multiple Career Coaches
● Informal Mentoring
Marketing & Outreach Quick Tips
Q & A
Let’s Draw This Out
Whiteboard Approach
● Answers “What’s in this for
me?”
● Alumni at all professional
stages benefit
● Expand your Brazen strategy
● Bridge the gap between
different departments
● Support on campus initiatives
and programming
Why?
One Coach Events
BENEFITS
● Easy to schedule
● Hold on a regular basis
● Alumni can have specific questions answered
CONSIDERATIONS
● Include “Open Networking” booth
● Little specialization
● Manage the number of participants
● Enable multi-chat
● Paired expert booth with a “network while
you wait” booth
● Fun fact from our client:
This event was offered to both alumni and
UAOnline students
In addition to career services
participating, they invited alumni who
were career coaches or resume writers.
University of Arizona
University of Kentucky
● Chat with Certified Career Counselor from
KU and Alumni Open Networking Booth
● Hold this event monthly for alumni
● Highlights alumni expectations on landing
screen (what to do before, during, after)
Multiple Coaches
Events
BENEFITS
● Able to specialize booths/coaches based on
industry
● Guaranteed review by a coach
● Able to reach larger number of constituents
CONSIDERATIONS
● Aligning coaches schedules could take time
● If you see one booth is particularly popular,
turn this into a single coach event later on
● Utilize broadcast message to direct
participants to specific coaches
● Villanova featured four career coaches,
who also are alumni.
● Five booths, one for each Alumni
Career Coach & one for General
Networking
● Provided experts in Life Purpose, Life
& Career Coach, Change Coach
(Specialist for Millennial & Mid-Career
Women) and a Consultant
● Created a sense of urgency by limiting
registration to 30 participants
Villanova University
● Series of Resume & LinkedIn
reviews held monthly
● 3 booths, one for each Resume
Coach
● Included links to resume
templates and a UGA Career
Guide
● Highlighted tips and upcoming
events on landing page
University of Georgia
Now, you may be asking yourself...but
how do I create these events in
Brazen?
Let’s walk through a few things...
1
1. Add a Representative = Career Coach
2
1
1
2
1
2. Add a “Network While You Wait” Booth
1
2
1 3
3. Change Peer Groups
Peer Group Examples:
● Students/Experts
● Students/Career Coaches
● Students/Career Services
Informal Mentoring
BENEFITS
● Mentoring opportunity for alumni
● No schedule syncing
● Diversifies career coaching
● Allow alumni to connect and give back to
students
CONSIDERATIONS
● Requires a strong focus on marketing to
ensure appropriate peer group ratios
● Peer reviews of career documents may not be
in accordance with career services standards
● Attendance can be varied
● Students/Alumni were able to
connect freely to share advice about
starting a career
● Included “The Why” on registration
form-- “what brought you to this
event?”
● Diversifies your career coaching -
recent alumni want to talk to alumni
who live where they’re headed, were
involved in similar activities and took
the same classes
Arizona State University
● Connected alumni with volunteer
mentors
● Booths broken down by different stages
of career (early-late)
● From our client!
■ “We received great feedback
and our volunteers thought it
was a great use of their time
and way to give back!”
Drexel University
Back to Control Center, we go!
1. No Need To Add Representatives
Since this is mixed
networking (alumni and
students) there’s no need to
add representatives. We can
skip this step, sweet!
1
2. Change Peer Groups
2
2
1
Here, you can choose the
peer groups that your alumni
and students choose during
the registration process.
Marketing-Client Examples
● Optimizing your messaging starts
with the event Title and Subtitle
○ Online Resume Review
○ Resume Review Workshop
○ Ask the Expert
○ Online Career Prep Workshop
○ Resume Review Hour
○ Join Hadley every Wednesday
for resume review help!
○ Alumni Resume Critique Day
● Use a clear, relevant call-to-action
● Clearly outlines the benefits for
your alumni/students
Sample Marketing Email
Questions?
Thank You
Hadley Roberts Mercedes Rodriguez
Customer Success
Manager
Customer Marketing
Manager
mercedes@brazen.comhadley@brazen.com
Customer Success Site:
https://success.brazenconnect.com/hc/en-us

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Ask the Expert - Essential Strategies for Your Next Career Development Event

  • 1. “Essential Strategies for Your Next Career Development Event” December 8, 2016 11AM PT / 1PM ET
  • 2. Meet Your Presenters Hadley Roberts Mercedes Rodriguez Customer Success Manager Customer Marketing Manager • Mint chocolate chip ice cream tastes like toothpaste to me • Set calendar reminders to charge my phone • Animated movies scared me as a child • Prides myself as an expert bargain shopper
  • 3. Housekeeping ● All attendees are in listen-only mode ● No need to takes notes - You will receive a recording later this week ● Ask questions! The webinar will run 25-30 minutes, and we’ll save time for questions at the end
  • 4. Our Time Today Benefits of Career Development Events Essential Event Types: ● 1 Career Coach ● Multiple Career Coaches ● Informal Mentoring Marketing & Outreach Quick Tips Q & A
  • 5.
  • 6.
  • 7. Let’s Draw This Out Whiteboard Approach
  • 8.
  • 9. ● Answers “What’s in this for me?” ● Alumni at all professional stages benefit ● Expand your Brazen strategy ● Bridge the gap between different departments ● Support on campus initiatives and programming Why?
  • 11. BENEFITS ● Easy to schedule ● Hold on a regular basis ● Alumni can have specific questions answered CONSIDERATIONS ● Include “Open Networking” booth ● Little specialization ● Manage the number of participants ● Enable multi-chat
  • 12. ● Paired expert booth with a “network while you wait” booth ● Fun fact from our client: This event was offered to both alumni and UAOnline students In addition to career services participating, they invited alumni who were career coaches or resume writers. University of Arizona
  • 13. University of Kentucky ● Chat with Certified Career Counselor from KU and Alumni Open Networking Booth ● Hold this event monthly for alumni ● Highlights alumni expectations on landing screen (what to do before, during, after)
  • 15. BENEFITS ● Able to specialize booths/coaches based on industry ● Guaranteed review by a coach ● Able to reach larger number of constituents CONSIDERATIONS ● Aligning coaches schedules could take time ● If you see one booth is particularly popular, turn this into a single coach event later on ● Utilize broadcast message to direct participants to specific coaches
  • 16. ● Villanova featured four career coaches, who also are alumni. ● Five booths, one for each Alumni Career Coach & one for General Networking ● Provided experts in Life Purpose, Life & Career Coach, Change Coach (Specialist for Millennial & Mid-Career Women) and a Consultant ● Created a sense of urgency by limiting registration to 30 participants Villanova University
  • 17. ● Series of Resume & LinkedIn reviews held monthly ● 3 booths, one for each Resume Coach ● Included links to resume templates and a UGA Career Guide ● Highlighted tips and upcoming events on landing page University of Georgia
  • 18. Now, you may be asking yourself...but how do I create these events in Brazen?
  • 19. Let’s walk through a few things...
  • 20. 1 1. Add a Representative = Career Coach 2
  • 21. 1 1 2 1 2. Add a “Network While You Wait” Booth
  • 22. 1 2 1 3 3. Change Peer Groups Peer Group Examples: ● Students/Experts ● Students/Career Coaches ● Students/Career Services
  • 24. BENEFITS ● Mentoring opportunity for alumni ● No schedule syncing ● Diversifies career coaching ● Allow alumni to connect and give back to students CONSIDERATIONS ● Requires a strong focus on marketing to ensure appropriate peer group ratios ● Peer reviews of career documents may not be in accordance with career services standards ● Attendance can be varied
  • 25. ● Students/Alumni were able to connect freely to share advice about starting a career ● Included “The Why” on registration form-- “what brought you to this event?” ● Diversifies your career coaching - recent alumni want to talk to alumni who live where they’re headed, were involved in similar activities and took the same classes Arizona State University
  • 26. ● Connected alumni with volunteer mentors ● Booths broken down by different stages of career (early-late) ● From our client! ■ “We received great feedback and our volunteers thought it was a great use of their time and way to give back!” Drexel University
  • 27. Back to Control Center, we go!
  • 28. 1. No Need To Add Representatives Since this is mixed networking (alumni and students) there’s no need to add representatives. We can skip this step, sweet! 1
  • 29. 2. Change Peer Groups 2 2 1 Here, you can choose the peer groups that your alumni and students choose during the registration process.
  • 30. Marketing-Client Examples ● Optimizing your messaging starts with the event Title and Subtitle ○ Online Resume Review ○ Resume Review Workshop ○ Ask the Expert ○ Online Career Prep Workshop ○ Resume Review Hour ○ Join Hadley every Wednesday for resume review help! ○ Alumni Resume Critique Day ● Use a clear, relevant call-to-action ● Clearly outlines the benefits for your alumni/students
  • 32.
  • 34. Thank You Hadley Roberts Mercedes Rodriguez Customer Success Manager Customer Marketing Manager mercedes@brazen.comhadley@brazen.com Customer Success Site: https://success.brazenconnect.com/hc/en-us