We’re in the midst of the engagement marketing era.
While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the face-to-face event.
In order to succeed in this new marketing culture, you need to track your live event engagement and prove event ROI.
Check out the full webinar here: https://www.youtube.com/watch?v=I-fary1OclY
9. #DDROEM
How familiar are you with event apps?
Marketing used to be about what you said to
people, now it’s what you do for people. You
have to come into the business to add value to
the lives of your customers and clients.
Kevin Jackson
Director of Ideas and Innovation
The Experience is the Marketing
“
24. #DDROEM
It’s no longer sufficient to
measure event performance
with post event surveys, lead
counts, and attendance.
25. #DDROEM
Event profs must identify and
evaluate the live moments
that impact the event and
consequently the business’s
success.
26. #DDROEM
In order to do so, event
marketers must become more
data-driven like their
marketing counterparts.
27. #DDROEM
Today’s Agenda
Rise of the Event Marketer
Set Engagement Goals to Demonstrate ROI
Leverage Your Data Wisely
Event Marketing Resources
28. #DDROEM
How familiar are you with event apps?
People still want that in-person connection.
Event programs offer the face-to-face
engagement that helps move your leads down
the funnel at a higher conversion rate than
most other marketing channels.
Lindsey Lyle
Senior Event Marketing Manager
DoubleDutch
“
43. #DDROEM
Metrics for Attendees:
Event registrations
Meeting requests
Email signups
Attendee referrals
Sales calls
Product demos
Product purchases
Traditional media
Social media
Attendee influence
Website traffic
Sales
Pipeline
Brand
Building
44. #DDROEM
Metrics for Attendees:
Event registrations
Meeting requests
Email signups
Attendee referrals
Sales calls
Product demos
Product purchases
Traditional media
Social media
Attendee influence
Website traffic
Returning attendees
Session bookmarks
Session attendance
Engagement frequency
Attendee sentiment
Number of followers per
attendee
Sales
Pipeline
Brand
Building
Attendee
Engagement
45. #DDROEM
Sponsors and exhibitors are
the lifeblood of many events;
make sure they want to return
and increase their investment.
47. #DDROEM
Metrics for Sponsors:
Booth traffic
Meeting requests
Demos scheduled/given
Quality of contacts
Sales generated
Media mentions
Attendee sentiment
Sponsor sentiment
Increase in sponsor
retention
Sales Pipeline Brand Building
48. #DDROEM
Targeted offers give exhibitors
the power to send specific
messages to the right
audience in order to drive the
desired traffic to their booth.
49. #DDROEM
How familiar are you with event apps?
What technology does is like taking Picasso up
to modern day and giving him Photoshop.
Adam Parry
Editor in Chief
Event Industry News
“
50. #DDROEM
Equip yourself with the right
software and tools.
Marketing
Automation
(Marketo)
Customer
Relationship
Management
(Salesforce)
Live
Engagement
Platform
(DoubleDutch)
51. #DDROEM
Today’s Agenda
Rise of the Event Marketer
Set Engagement Goals to Demonstrate ROI
Leverage Your Data Wisely
Event Marketing Resources
56. #DDROEM
Consider:
1. How did your metrics perform against your
goal?
2. Did you surpass your goal?
3. If not, what changes can you make?
57. #DDROEM
Consider:
1. How did your metrics perform against your
goal?
2. Did you surpass your goal?
3. If not, what changes can you make?
4. Immediately establishing benchmarks
for next time to compare results.
61. #DDROEM
Consider:
1. What does data tell you about attendees’
interests, patterns, and learnings?
2. What’s the best way to follow up with
attendees based on these findings?
62. #DDROEM
Consider:
1. What does data tell you about attendees’
interests, patterns, and learnings?
2. What’s the best way to follow up with
attendees based on these findings?
• Should a sales rep reach out post-event?
63. #DDROEM
Consider:
1. What does data tell you about attendees’
interests, patterns, and learnings?
2. What’s the best way to follow up with
attendees based on these findings?
• Should a sales rep reach out post-event?
• Should you follow up with specific content?