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SaaStr began in 2012 as a simple attempt via a WordPress blog and a few answers on Quora, to help share Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs. Since then, it's become the largest community of SaaS founders and entrepreneurs on the planet.
Gretchen DeKnikker, COO of SaaStr, will discuss why live events are a core part of SaaStr's strategy of cultivating a community of enterprise software enthusiasts and how they measure event success and ROI. In this session, you will also learn how SaaStr grew its flagship event, SaaStr Annual, to a mega center of gravity for SaaS professionals - projected at 10,000+ attendees in 2017.