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The Dawn of Live Engagement Marketing


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You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights.

It’s time for a revolution. Meeting and event owners need to think and act like marketers to own their destiny and move the industry forward. Defending your event spend has never been more crucial, and possible, than it is today through Live Engagement Marketing strategies.

In this session you will learn 4 key marketing and business trends that are illuminating a new path to event marketing nirvana. By harnessing the power of modern technology to electrify attendee engagement and energize attendees into action you will be able to supercharge your marketing programs and amplify business results like never before.

Published in: Marketing
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The Dawn of Live Engagement Marketing

  1. 1. The Dawn of Live Engagement Marketing Lawrence Coburn | CEO & Co-Founder
  2. 2. Live Engagement Tour 2016
  3. 3. Live Engagement Marketing (LEM) The discipline of applying digital marketing principles to the physical world
  4. 4. A Three Stage Approach 1) Engagement 2) Reporting 3) Response
  5. 5. Four Big Things We Can Do TODAY with LEM
  6. 6. Assisted Serendipity [uh-sist-ed ser-uh n-dip-i-tee] Definition: taking the chance out of real-life scenarios. (1)
  7. 7. YouIntern Budget Holder But Events Still Run Like This
  8. 8. Ben Cerio, PhD Data Scientist
  9. 9. Content and People Recommendations
  10. 10. Journeys Delivered via Chatbot
  11. 11. New Business Models(2)
  12. 12. Targeted Offers
  13. 13. Complete the Puzzle (3)
  14. 14. LeadScore Activities
  15. 15. Marketo Integration
  16. 16. Future Integrations CRM Systems LMS Systems Association Management Systems
  17. 17. Influence Business Outcomes(4)
  18. 18. 4 BIG Things We Can Do with LEM Influence Assisted Serendipity Create New Business Models Complete the Missing Data Puzzle Accelerate Business Outcomes
  19. 19. Where Can All This Go? Hybrid Events / Virtual Reality Augmented Reality Mobile-first Automation A New Discipline A Seat at the Strategy Table
  20. 20. (pause)
  21. 21. A New Era Begins
  22. 22. Adoption rate Average sessions per user Average actions per user 70% 36 183 ENGAGEMENT SUCCESS
  23. 23. It Starts With You.
  24. 24. Join the LEM Revolution