This document provides an overview of gamification and how to get started with gamification programs. It discusses common hurdles organizations face in starting gamification programs and outlines some keys to success. These include defining goals and metrics, understanding your target audience, strong communication, and focusing on user experience. The document then introduces Bunchball Go as a full-service performance user interface and dashboard to help organizations implement gamification programs.
This topic introduces students to the steps necessary for writing up the Communications section of a Business Plan. Students learn about different aspects of communication planning, both for strategic and for tactical purposes. They are introduced to the different sections any Communications Plan should contain and work on developing each one in small groups. While students are guided step-by-step in this process, they also have degree of freedom to come up with an original Communications Plan.
5 Ways to Increase the Effectiveness of Your Compensation ProgramsHuman Capital Media
Escalating competition for talent has made it substantially more challenging to attract, retain and motivate employees, while competitive markets have made it more important to control compensation costs. During this spotlight webinar, Dow Scott, professor of human resources in the Graduate School of Business at Loyola University Chicago, will examine five ways to increase the effectiveness of your compensation programs:
Align your business strategy and compensation programs.
Understand employee pay preferences.
Communicate pay information effectively.
Utilize incentive pay strategically.
Evaluate pay programs to achieve continuous improvement.
Managing stakeholder relationships: The key to successful product featuresAndy Mura
WATCH THE REPLAY OF THE WEBINAR HERE: https://www.userlane.com/webinars/managing-stakeholder-relationships-the-key-to-successful-product-features
As a product owner, not only are you required to know the ins and outs of your own product but you are also expected to strategically manage internal and external factors that can influence your product vision.
This is why flawless cross departmental collaboration among stakeholders is paramount to develop successful product features and to productively manage your tasks as a product manager.
Expert Product Manager Megan Bubley shows how you can:
Properly manage stakeholders and deliver winning features
Utilize organizational relationship management to support your product roadmap
Prioritize feature requests based on business objectives
Fine-tune critical communications across various departments
Align on metrics and develop realistic timelines
This topic introduces students to the steps necessary for writing up the Communications section of a Business Plan. Students learn about different aspects of communication planning, both for strategic and for tactical purposes. They are introduced to the different sections any Communications Plan should contain and work on developing each one in small groups. While students are guided step-by-step in this process, they also have degree of freedom to come up with an original Communications Plan.
5 Ways to Increase the Effectiveness of Your Compensation ProgramsHuman Capital Media
Escalating competition for talent has made it substantially more challenging to attract, retain and motivate employees, while competitive markets have made it more important to control compensation costs. During this spotlight webinar, Dow Scott, professor of human resources in the Graduate School of Business at Loyola University Chicago, will examine five ways to increase the effectiveness of your compensation programs:
Align your business strategy and compensation programs.
Understand employee pay preferences.
Communicate pay information effectively.
Utilize incentive pay strategically.
Evaluate pay programs to achieve continuous improvement.
Managing stakeholder relationships: The key to successful product featuresAndy Mura
WATCH THE REPLAY OF THE WEBINAR HERE: https://www.userlane.com/webinars/managing-stakeholder-relationships-the-key-to-successful-product-features
As a product owner, not only are you required to know the ins and outs of your own product but you are also expected to strategically manage internal and external factors that can influence your product vision.
This is why flawless cross departmental collaboration among stakeholders is paramount to develop successful product features and to productively manage your tasks as a product manager.
Expert Product Manager Megan Bubley shows how you can:
Properly manage stakeholders and deliver winning features
Utilize organizational relationship management to support your product roadmap
Prioritize feature requests based on business objectives
Fine-tune critical communications across various departments
Align on metrics and develop realistic timelines
The way Branding Experience, Product-line Experience, User Experience and Customer Experience are related to each other. The broader view of a User Experience Professional's roles and responsibilities in a Product Life-cycle.
All images have been used under CC.
Marketing Corner: How we use marketing automation at MindFiremindfire.agency
Ramin Zamani, EVP of Marketing, and Dave Rosendahl, Co-founder of MindFire, present the first Marketing Corner educational webinar, and take you to a behind-the-scene tour on how MindFire uses marketing automation to run marketing campaigns.
Here's what's being covered in this presentation:
-- Managing (un)subscriptions with a master program
-- Using template(s) to boost your productivity
-- Advanced Target Audience segmentation using “Goals” and “Scores”
-- Introducing the new dashboard in MindFire Studio
If you want to wrap your head around buzzwords like lead nurturing, lead scoring, drip campaigns, and marketing automation, and would like to learn fast and easy ways to increase your productivity with MindFire Studio, the Marketing Corner is for you!
Collecting Audience Data at Live EventsDoubleDutch
Attendee engagement is paramount to a successful event. In this session, you will learn how to collect insights and improve your understanding of your attendees to further impact your business outcomes and make smarter event decisions.
Perfect For: Sales Kickoffs, Incentive and Rewards Trips, Corporate Internal Meetings, Trainings or Seminars, Roadshows, User or Partner Conferences, Financial Services Client Events, Conferences, Medical or Scientific Conferences, Expos or Tradeshows, Executive Summits, Customer Advisory Boards
With so much focus on employee retention right now, employee development and upskilling is a great way to help grow and develop your employees. This presentation will cover different strategies to encourage focused self-development as well as a more formal employee development program. It's not enough to have an employee development program, HR teams must be internal marketing and sales people making the business case for the program benefits and adoption.
This webcast is pre-approved for 1.0 business HRCI and SHRM credits.
A replay will be available for those unable to attend the webinar live.
The way Branding Experience, Product-line Experience, User Experience and Customer Experience are related to each other. The broader view of a User Experience Professional's roles and responsibilities in a Product Life-cycle.
All images have been used under CC.
Marketing Corner: How we use marketing automation at MindFiremindfire.agency
Ramin Zamani, EVP of Marketing, and Dave Rosendahl, Co-founder of MindFire, present the first Marketing Corner educational webinar, and take you to a behind-the-scene tour on how MindFire uses marketing automation to run marketing campaigns.
Here's what's being covered in this presentation:
-- Managing (un)subscriptions with a master program
-- Using template(s) to boost your productivity
-- Advanced Target Audience segmentation using “Goals” and “Scores”
-- Introducing the new dashboard in MindFire Studio
If you want to wrap your head around buzzwords like lead nurturing, lead scoring, drip campaigns, and marketing automation, and would like to learn fast and easy ways to increase your productivity with MindFire Studio, the Marketing Corner is for you!
Collecting Audience Data at Live EventsDoubleDutch
Attendee engagement is paramount to a successful event. In this session, you will learn how to collect insights and improve your understanding of your attendees to further impact your business outcomes and make smarter event decisions.
Perfect For: Sales Kickoffs, Incentive and Rewards Trips, Corporate Internal Meetings, Trainings or Seminars, Roadshows, User or Partner Conferences, Financial Services Client Events, Conferences, Medical or Scientific Conferences, Expos or Tradeshows, Executive Summits, Customer Advisory Boards
With so much focus on employee retention right now, employee development and upskilling is a great way to help grow and develop your employees. This presentation will cover different strategies to encourage focused self-development as well as a more formal employee development program. It's not enough to have an employee development program, HR teams must be internal marketing and sales people making the business case for the program benefits and adoption.
This webcast is pre-approved for 1.0 business HRCI and SHRM credits.
A replay will be available for those unable to attend the webinar live.
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
How to Be a Strategy Product Manager by nexTier Dir of PMProduct School
Main takeaways:
-A person skilled in defining goals, actions, and tapping resources in order to make things happen is a strategist
-Being a good strategist is not about controlling how a strategy is formulated - it's about ensuring that all stakeholders understand what the strategy is and how its elements work together to ensure product and team success
-Defining goals and objectives require more than just sharing ideas - it's about ensuring that clear strategy consists of ideas that include ways to measure their progress
A case study created for the course, 203 Web Analytics, Postgraduate Social Media Program at Seneca College (April 2018). A social media team proposal for the company, Sysomos, a project collaboration with 5 other post-graduate students of the program. I was in charge of some slides and designed the presentation for the group.
Tool used: Microsoft Powerpoint
The analysis and logo use is only for academic learning purposes. Logos are copyrighted to Sysomos.
Dear Sir /Ma'am,
Greetings..!!!
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
Similar to Getting Started with Gamification in 2018 (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
5. ● Not knowing where to start
● Unsure of how to design a user experience
● Can’t determine what audiences to engage
● Uneasy about the technical requirements
● Concerned about measuring and communicate
success
Common hurdles
7. Successful Gamification Programs
What successful programs have in common:
• Goals and KPIs
• Well defined audiences
• Clear Communication
• Strong User Experience
9. Goals and KPIs
● Align your goals with your businesses long-term vision
● Define the short term and long term goals of your program
● Determine with your team's what success looks like for the launch of
the program
● Identify how you are (or not) measuring your goals today to
benchmark your program
● Leverage the unique user specific analytics that gamification
provides to measure success and find opportunities for growth
● REMEMBER Gamification is not set it and forget it, neither are your
goals!
11. Know Your Audience
● Pick a definitive audience as your starting point
● Identify the roles and responsibilities of that audience -
○ What do they do?
○ When do they do it?
○ What are their challenges?
○ What are their opportunities?
○ What kind of technology are they engaging with, if any?
● Your audience is bigger than just the participants - Engage managers,
supervisors and execs
● Don’t design for everyone, you will please no one
13. Communication is King
● Socialize the benefits and objectives of your program throughout the
organization leads to success
● Have transparency and focus in the user experience about
expectations drives adoption and consistency
● Leverage the game mechanics to distribute timely feedback leads to
engagement
● Update content within the program consistently and keep the design
elements fresh
● Communicate program success and opportunities outside of the
program - Let your teams know what is going on
15. Be User Centric
● Mobile, Tablet, Desktop - Determine what devices your community
uses
● More is not always more - Make sure to leverage the game
mechanics that will motivate your users
● Pick a theme - The designs and language should look and feel like
your brand
● Make it easy - Don’t add more work for your user, that’s not fun
17. Introducing
Bunchball Go
A new full-service performance UI
Designed from experience in
applying gamification techniques to
real-world challenges
Optimized for mobile devices and
responsive to all screen sizes
18. Designed to Engage and Motivate
Help your audience …
1. Focus in on one, or a small number of goals
at at time
2. Get a sense of progress at all times
3. Feel they are part of a journey
4. Fit into a team or community
5. Be recognized and rewarded regularly
20. Tracking of:
○ Registrations and logins
○ Page views
○ Mission click-throughs
○ Content referrals
○ Quiz completions
Combined with activities from external
systems
Analytics Built In
21. Pluggable to Bunchball + External Content
● Bunchball Go provides a pre-built Front End for your audience
● Connecting to Bunchball’s platform seamlessly
● Promoting other web-accessible training, videos, and other content
Participants
Bunchball Platform
Missions Quiz
Bunchball Go
(Bunchball-hosted, styled as your brand)
Performance Hub
Views containing widgets,
images, and navigation
Login
External Content
Learning Video
22. Branding and style configuration
Program configuration
Individuals’ performance and history
Links to your training and other
content
Your Brand, Your
Program
User Profile,
Segment, and
Performance
Your
Program
Data
24. Minimize the risk and maximize the value
● Start a program quickly, with minimal design resources and technical
integration
● Prove out gamification with a targeted audience to drive expansion
● Start with a user experience that was designed with the insight of 100s of
gamification programs
● Reap the benefits of Nitro Studio’s Program Health to demonstrate the
effectiveness of your program
27. Starting a Gamification Program with
Bunchball
● Program Design Engagement
○ Six-week program
○ Learn the best way to deploy gamification
● Bunchball POC
○ Four-month program
○ See how gamification works in your business
● Enterprise Rollout
○ Annual program
○ Fully customizable based on your desired KPIs
and metrics
