The document proposes a skateboard brand called "Grande" that will entertain through eye-catching imagery and designs with good color combinations and a theme of music artists. The brand will deliver skateboards, t-shirts, and other streetwear through a website. It will feature imagery of people skating and t-shirt/board designs using the music artist theme. The brand aims to educate and entertain about the skate scene for ages 15-22 of the middle and upper classes. Original designs and color schemes will be used to ensure no copyright infringement of existing brands. Offensive or negative material will be avoided.

1. Proposal
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Working Title:
Grande
What is it called? Stands out as there is no other brands with a similar name and gives it a good
status.
Product’s Purpose:
My products going to Entertain through eye-catching imagery and designs with good colour
combinations and a theme of music artists.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this? My products
purpose is to educate and entertain about the skate scene giving fresh unique designs to the
clothing scene.
Genre:
What sort of product is it: My product is a skate brand delivering products such as a board and t-
shirt on a website which I designed. The genre of my clothing would be streetwear.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here,
I am going to create a skate brand using a website which I designed using imagery of someone
skating and a t-shirt design some skateboard decks using the same brand theme of music artists
and a online store.
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
I will use aspects of my research and planning when trying to design my logo and clothing as I’m
not sure what to create yet.i looked at the palace and bronze skateboards websites and I looked at
existing skateboard decks such as primitive and supreme decks.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person? My audience is going to be aimed at ages 15-22
which I believe is the age of most skaters, I am also going to make sure it is not gender specific in
any way so that I get a bigger audience. I am also aiming for the brand to be for the middle and
upper class into fashion and or skateboarding.
Legal & Ethical Considerations:
Think about any offensive material you will include? I am not going to include any offensive
material as my products are not of that theme don’t use anything negative.
Will you restrict younger people using/accessing it? I will make it an exclusive skate brand open to
all ages of the upper and working class.
Will it offend any social groups/religions/ethnicities? It won’t use any negative and offensive
material on my designs.
How will you ensure you do not offend anyone? I will be careful of what I say or draw on my
products.
Are you using characters/names/logos of existing products/IPs? I am using my own designs for all
my products apart from some images of music artists as they relate to my brand.
Will your product be sufficiently different from existing products to not get sued for copyright
infringement? My product is going to be unique and use original designs with my own colour
schemes and styling.

2. Proposal
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