The document defines what a brochure is and provides guidance on how to design an effective brochure. It states that a brochure is a flyer, pamphlet or leaflet used to provide information about a service, product, event or company. It then outlines different types of brochures including bi-fold and tri-fold designs. The document provides tips for designing a brochure, including choosing a layout, placing content effectively, using photos and copywriting. It emphasizes planning the brochure design, using headings to draw attention, and proofreading for errors. The goal is to create a brochure that addresses a target audience's needs and highlights solutions in a clear, visually appealing way.

3. PROPER DEFINATION
A brochure is
a flyer, pamphlet or leaflet that is
used to pass information about
something

4. A brochure (also referred to as a
pamphlet ) .
Brochures are advertising
pieces.
Brochures are distributed by
mail, handed personally or
placed in brochure racks.

5.  (Services - products )
 (Event & Programs)
-(Knowledge about the
company )

6. They are designed and used
for:
A marketing tool to
advertise a service or
product
As an information
providing tool
identity to the company

7. There are many types of
brochures,
 A bi-fold brochure has 4 parts
(two on each side)
A tri-fold brochure has 6
parts (three on each side)

8. Bi-Fold
What is a Brochure?

9. What is a Brochure?
Tri-Fold

11. Tri-fold 1- How to place Content :
 Front Cover: Clients needs.
 Back Cover: Contact Information
 Inside Flap: Information about your company .

13. Tri-fold 2 - How to place Content :
 Inside Left: Clients Pain Points.
 Inside Cover: Solutions.
 Inside Right: Contact Information.

14. According to targeted audience :
 Leave-Behinds
 Point-of-Sale
 Respond to Inquiries
 Direct Mail
 Sales Support Tool

15. • Create a brochure that addresses
your ideal clients pain points and
highlights your solutions. This
brochure will be general.
• If you service different markets or
clients then you’ll want more than
one kind of general brochure.
Gather
Information
• Create a branded brochure that
highlights your products benefits
and solutions.
Familiar with
your service
and ready to
make a
purchase.

16. 1. Where, What, Who
2. Choose Your Layout
3. Place Your Content
4. Choose Your Photos
5. Write Your Copy
6. Put It All Together

17. Where, What, Who
Discovery of need :
Marketing is not about trying to
persuade someone to buy something
that they don’t want.
Discover that
she has a
need
Gather
Information
Evaluate
Options
Purchase
Retention

18. Purpose
Information (the history of the
company, goals, services)
Pages of the brochure should
also be arranged .
Sketched out.
Unique Design .
Tell one story

19. Why is it important to plan your
brochure layout?
 Impression
Attention

20.  Attractive
 The name of
organization/place/company
In addition, a photo or
graphic should be on the
cover page

21. Type of Writing Style
 sentence short and to the point
 Necessary information
Use powerful words
( new, results or guarantee )

22. The use of headings draw
attention to sections on
your brochure
The heading should stand
out, by having a bigger font
and color

23. It is very important that you
proof read your work
Grammatical and spelling
mistakes takes the
attention of the reader’s
away

24. Color combinations
Make sure you use colors that
go together
o If you have lime green with
shocking pink reader’s will not
want to read your brochure
Focus on reader’s attention

25. Your pictures tell :
 Clients problems and your solutions.
 Story of your brand.
 Resources: www.123rf.com;
www.shutterstock.com; www.istockphoto.com;
microsoft clip art. **Check licensing
information before use.
 Purchase the liscence .

26. Along with reports and proposals.
Direct mail
 Distributed places where events,
workshops or classes are held.
 Given amongst volunteers and
employees .
 You should carry brochures
whenever you meet a client so
that you can leave behind after
the meeting, thus spreading
information about your company

27. Ok , then , I think You should “Google” your further Queries … 
www.google.com