How to make a brochure

1. BROCHURE
REGIE C. BAUTISTA

2. It is an informative paper document
for advertising, which can be folded
into a template, pamphlet, or leaflet.
Brochures are promotional
documents, primarily used to
introduce a company, organization,
products, or services and inform
potential customers or members of
the public of the benefits. They are
usually distributed inside
newspapers, handed out personally,
or placed in brochure racks in high
traffic locations.
Definition of
Brochure

3. What are the Purposes of Brochures?
The main purpose of a brochure is to extend the reader's
knowledge on one specific topic in which the brochure centers
around.
• Catch the target audience's eyes at first sight with its
astonishingly beautiful visual design.
• Promote your products, agency, or service in an intuitive way.
• Build trust between you and your potential clients.
• Compared with advertising on TV or in newspapers,
brochures seem to be more cost-effective.
• After people get used to splendid online advertisements, a
tangible, tactile, and delicate brochure becomes more
precious.

4. The following are some of the reasons why use a brochure:
• It is a cost-effective method.
• Easily understandable by readers since it utilizes lucid
language to create awareness about something
• In terms of reaching your target audience, it is impressive
• Most well-designed brochures take little time to captures the
attention of potential clients
• Offer a consistent form of branding
• Offer solid future products and services references featured
by a company.

5. Difference between
Brochures, Pamphlets,
Flyers, Magazines, and
newsletters

6. Brochures
vs
Pamphlets
Brochures and pamphlets bear similar
designs, but their main difference lies
in purpose. With a brochure, it is
designed to sell products and services
for a company, but pamphlets' main
purpose is to inform.

7. Brochures
vs
Flyers
Brochures and flyers also feature
similar creative designs, but the
difference goes on the number folds.
Flayers are unlike brochures since
they only appear in a single unfolded
sheet, while brochures feature several
folding types.

8. Brochures
and
Newsletters
Like brochures, newsletters are also created to promote the company’s
products, services, and businesses. They are also appealing and easy
to read, which is also similar to brochures. Their main difference comes
in their detailed purposes: the newsletter is about giving daily, monthly
or yearly information and a company's reports. Brochure, on the other
hand, is about what an organization is and what it serves.

9. Brochures
and
Magazines
(Booklets)
Compared to brochures, booklets
are designed in a book-like
design, meaning they are flat
and not folded. Furthermore,
what distinguishes it from the
other documents is that they
typically consist of multiple

10. TYPES OF
BROCHURES

11. Gate Fold
Brochure
This is a pretty uncommon
brochure because of its
expensive cost, which has a
great influence when it is used
appropriately. Its inward folding
design makes it convenient to
carry, and its paper quality is
very high; thus, readers can keep
it for a long time.
TYPES
OF
BROCHURE

12. Bi-fold
Brochure
Bi-Fold Brochure is found among
us every day. It is one of the most
popular and widely used
brochure types around, while it
has a more formal layout than tri-
fold brochures. It is mainly used
for product catalogs and
presentations, trade shows and
corporate meetings, etc.
TYPES
OF
BROCHURE

13. Tri-fold
Brochure
It is easy to know this is
a three folds brochure
according to its name. And
this is a pretty common
and brochure that we can
see it everywhere. This
brochure has enough space
for designers to present
information and design
interesting, thus attract
more attention to the
reader.
TYPES
OF
BROCHURE

14. Z-fold Brochure
A Z-Fold brochure,
basically an accordion
fold, is a great brochure
folding option because of
the versatility it
provides. Designers can
separate each element by
making each panel stand-
alone, or design the
brochure so that it opens
out to a full spread with
one large, dramatic
photograph.
TYPES
OF
BROCHURE

15. How to Create a
Stunning Brochure

16. As with any other project, the aim is to create an attractive, well-
designed, and informative document. Because of this, you will
need to start by familiarizing yourself with styles, graphics, and
how to word your brochure. The best way to do this is by
collecting several examples that might fit your initial concept.
Gather ideas and examples.
01
Things to Do Before
Making a Brochure
After gathering examples and getting well-versed with how you
will like your brochure, then start brainstorming ideas. Ask
yourself the following questions to help you with this process:
What’s your brochure’s target audience?
What is your budget for this entire process of making brochures?
Who should you consult further for extra input, clarification as
well as even draft feedback?
Brainstorm for your project.
02
A mind map is a better way of presenting your thoughts about
this kind of project. You should use it to create an outline, which
will help you decide how the brochure will look, what to include,
and how to organize it.
Write an outline with a mind map.
03

17. Steps to Make a Brochure
Step
2
Step
4
Step
1
Start with a
template.
Step
3
Step
5
Decide on
perfect
page size.
Adjust margins, create
space for texts & image
insertion by creating a
layout grid.
Insert text and images.
Print

18. Defining your target audience is essential in determining the
style and language to use when designing your brochure. SO,
before you start the entire process of making a brochure, first
ask yourself who am I, or are we creating this brochure for?
Identify your target audience.
01
Tips for Making a
Brochure
A format is another essential factor to considering when creating
your brochure. This is because one format is not ideal for all
services, people, products, or even gender. The main idea you
should aim for here is to utilize formatting to create an
impression. This may also include font size and type, language,
and colors to use.
Select an appropriate format.
02
This is the sensitive part of all simply because the picture used
may either send the right or the wrong message. At times, you
may not include all information since a long block of text may
seem too hectic to read to most people. So, it is about including
summarized information using influential, professional, and
maybe fun language depending on the occasion.
Determine the type of information
to include.
03

19. Templates of Brochures
Fitness Brochure
Template

20. Car Sales Brochure
Template
Templates of Brochures

21. Travel Agency Sales
Brochure
Templates of Brochures

22. Thank You!