Business proposal

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2. OUTLINE
Need of a Proposal (why do we need a proposal?)
Definition
Types
Elements of Winning Business Proposals
Criteria for Proposals
Writing Process
 Prewriting
 Writing
 Rewriting
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3. Need of a Proposal
Proposals are a starting point for your Audience to
understand your ideas by identifying the key issues,
methods, sources of your plan to develop the project.
A proposal will help you complete your project
because you have move ahead and made a plan.
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4. Definition and Types
Definition:
 A written offer from a seller to a prospective buyer.
 Business proposals are often a key step in the complex sales
process.
Types:
 Solicited and Unsolicited Business Proposals
 External and Internal Proposals
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5. Solicited and Unsolicited Business
Proposal(cont. . .)
Solicited Business Proposal
 “Solicited” means “to be requested”.
 When individual or organization completes a project, they’ll
request that interested parties bid for the project i.e. submit a
proposal because it was requested.
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6. Solicited and Unsolicited Business
Proposal
Unsolicited Business Proposal
 The one which is not requested.
 At some point, your small business wants to do business with
larger company.
 A well written business proposal can win the hearts and
minds of the targeted Audience.
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7. External And Internal Proposals
Internal Proposal
 A proposal for a party within the organization such as boss of
your company or government agency.
External Proposal
 A proposal written for an individual or organization outside
your organization.
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8. Example
Unsolicited Business Proposal
Solicited Business Proposal
External Proposal
Internal Proposal
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9. Elements of Winning Business
Proposals(cont. . .)
Solutions
Benefits
Credibility
Samples
Targeted
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10. Elements of Winning Business
Proposals(cont. . .)
Solutions
 After you have written a lead paragraph on company’s needs
and problems, follow up with solid presentation of how your
business can provide them solutions.
 The key here is to promise solutions you can deliver.
Benefits
 Your business proposal should clearly outline the company
benefits to be gained by doing business with you.
 If your small business can meet tight deadlines, state it in
your benefit section.
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11. Elements of Winning Business
Proposals(cont. . .)
Credibility
 If you have worked with clients in the same field or have an
award winning business, then third party endorsements will
build credibility.
Samples
 A Business Proposal with samples and evidence of your
ability to deliver is vital to gaining the winning bid.
 A small sample of your work can show your ability to do
work.
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12. Elements of Winning Business
Proposals
Targeted
 A winning Proposal is all about communication.
 Speak in a language spoken by your intended Audience.
 For example, if your proposal evaluators are from
Engineering background, use appropriate jargon.
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13. Criteria for Proposals
 Basic Elements
 Title Page
 Cover Letter
 Table of Content
 List of illustration
 Executive Summary
 Introduction and Discussion
 Conclusion
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14. Title Page for External Proposals
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15. Title Page for Internal Proposals
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16. Cover Letter(cont. . .)
Your Cover Letter provides the reader an overview of
what is to follow. It tells reader:
 Why Are you writing?
 What you are writing about (subject of the proposal)
 When the action should occur?
 Why that day is important?
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17. Table of Content
Different Readers have different area of interest.
Help the reader the section of their interest.
Table of Content should be Accurate.
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18. Table of Content (example)
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19. List of illustrations(cont. . .)
If your proposal contain figures or tables you should
provide a List of illustrations.
List should be Clear and Informative.
Don’t waste your and reader’s time by providing a
poor list of illustration.
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20. List of illustrations(example)
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21. Abstract(or Executive Summary)
Abstract is a brief overview of key points.
Abstract should focus on the following:
 The Problem necessitating your proposal.
 Your suggested Solutions .
 The Benefits.
Avoid High tech terminology and Concepts.
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22. Introduction and Discussion
Introduction should include two primary sections:
 Purpose
 Problem
In Discussion section, you will sell your product,
service and suggested solution.
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23. Conclusion
Sum up your proposal.
Provide your reader a sense of Closure.
Be, specified. State amount and percentages
Can be made accessible through highlighting
techniques.
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24. Writing Process(cont. . .)
Prewriting Writing Rewriting
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25. Writing Process(cont. . .)
Prewriting
 Examine your purposes.
 Determine your goals.
 Consider your Audience
 Gather Data
 Determine how the content will be provided.
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26. Writing Process(cont. . .)
Writing
 Review your rewriting.
 Organize the Data.
 Write using Sufficing Techniques.
 Format your writing according to the Criteria of Effective
Proposals.
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27. Writing Process
Rewriting
 Add Missing details.
 Delete Wordiness.
 Avoid Biased Language
 Simplify word usage.
 Correct Errors.
 Reformat your text for ease of access.
 Enhance the Tone of your Proposal.
 Review the Text.
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28. Sample Proposal
A company named “Rocket Soft wares” build a
computer software. This company wants to do
business with a larger company. So this company
writes a proposal to that company.
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29. Title Page
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30. Cover Letter
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31. Table of Content
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32. Executive Summary
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33. Introduction
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34. Proposal
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35. Conclusion
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36. Thank You…..
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