A brochure is a small pamphlet that contains concise information about any topic through short sections, subtopics, images, and sometimes contact information on the back. Brochures are used to spread information easily to groups through their visually attractive and colorful design that includes charts and lists, with the goal of publicity, product promotion, or raising awareness on a particular subject. Their structure involves folding the page into three parts to present content in an informative yet brief manner through both text and relevant images.

1. BROCHURE
IB ENGLISH HL

2. WHAT IS IT?
A brochure is a small pamphlet that contains
concise information about any topic.
It has information on both parts of the page and
is folded in three sides .
It contains a header and a general topic but a
complete brochure has subtopics within itself.
It may contain contact information on the back of
the page.

3. WHEN IS IT USED?
Brochures are used as an easy way to spread information to
a group of people. It may be used as publicity for a product
or as a way to create awereness on certain topic.
Brochures are easy to identify because their content is short
but consice. Images are frequently used in brochures to call
the reader´s attention.

4. BROCHURES
CHARACTERISTICS
Content Informative, short and concise
Structure Multiple sections (topics &
subtopics), page folded in three
parts
Register Semiformal
Heading Attractive main heading or
promotional slogan
Images Present in mostof brochures, they
must be relevant.
Visuals Visually attractive, colorful, make
use of charts, lists…etc.
Other May contain contact information in
the back.