A brochure is a small book or magazine that provides pictures and information about a company, product, or service. Brochures are used primarily to introduce organizations and advertise products/services to target audiences. They give thorough explanations of specific subjects to convey information and regulations. Effective brochures are focused on a single topic, use photographs and varied writing styles to grab attention and hold interest, and ask readers to take action. Brochures are typically smaller than newsletters but more detailed than flyers.

1. BROCHURE

2. DEFINITION OF BROCHURE
A brochure is a small book or magazine containing
picture and information about a company, product
or service.

3. PURPOSE OF BROCHURE
 Brochures are advertising pieces mainly used to
introduce a company or organization and inform
about products and/or services to a target
audience.

4. FUNCTION OF BROCHURE
 Brochures are used primarily to give a thorough
explanation of one specific subject, to convey
information and regulations. Almost anything that
requires details can be covered.
Brochure has 3 functions:
Informative
function
Identification
function
Advertising
function

5. GENERIC STRUCTURE
 Title : the name of products or service
offered in brochure.
 Contain : the information given
about the products or service offered in brochure.
 Contact person : name, address, or phone
number person to find out more information about
something that’s offered in brochure

6. When You Writing
a Brochure, You
Have To:
Be
Specific
Use
Photograp
hs
Mix
Writing
Styles
Focus on
a Topic

7. THE CHARACTERISTICS:
 Contain short information and focused on one thing.
Example: brochure about university
 The aim is to inform, educate, persuade or
influencing public to buy or follow or attend product,
service, or program that is explained in the
brochure
 Made by attractive design , catchy for public , and
made by not too big sized.
 Brochure usually has distribution itself and not part
of another media.
 Publicized once, but can be republication.
 If republication, brochure usually has different
information (newer information, date, or year)

8. HERE ARE SOME POINTS TO REMEMBER WHEN
WRITING A BROCHURE TO MAKE IT POWERFUL AND
EFFECTIVE:
 What is the purpose of the brochure?
 Who is the target audience?
 What is the key message?
 Write from the reader’s point of view.
 Write to grab attention and hold interest.
 Tell. Sell. And tell again.
 Personalize for greater impact
 Create an environment that stimulates interest
 Use words that make pictures and pictures that sell.
 Support claims with verifiable facts.
 Ask for action.

9. SHAPES OF BROCHURE:

10. DIFFERENCE BETWEEN
BROCHURE, FLYER, AND NEWSLETTER:
 Compared with a flyer, brochure More detailed than
a flier and
 Less developed than a newsletter
 Brochure usually uses higher-quality paper, more
color, and is folded.

11. THANK YOU