The document provides guidance on writing effective leaflets. It explains that leaflets are designed to grab people's attention and encourage action. The document outlines the key structural and grammatical features of a good leaflet, including using an attention-grabbing title and slogan in the beginning, writing an introduction with the organization's mission, including informative subheadings, illustrations, and contact information. It emphasizes using simple, direct, and positive language as well as superlatives and imperatives to persuade readers. The document includes examples and tasks for students to practice writing slogans, introductions, and analyzing persuasive language in leaflets.

1. Leaflet Writing

2. Success Criteria
Students will understand the
purpose and essential
features of a leaflet.

3. What is a Leaflet?
 Leaflets are a type of open letter which is designed to
be handed out to the people, either by hand, by post,
inserted in local newspapers for distribution, to grab
their attention.

4. Why to Write a Leaflet?
 To advertise a product
 To provide information about important issues and
events
 To draw attention to any organisation, cause or
event.
It spurs someone to take an action

5. Designing a Leaflet
STRUCTURAL FEATURES:
1) Title & a slogan
2) Introduction
3) Subheadings
4) Attractive illustrations and photographs
5) Include contact information, and where to get
further details

6. Title & Slogan
GET ATTENTION
Grab the reader’s attention
Start with a catchy heading, or Rhetorical questions
Catchy Slogans:
‘Saving your money every day.’
‘Every little helps!’
‘Try something new every day.’
Fancy a great holiday break?
Are you interested in
our maritime history?

7. You try…
 Write slogans for the following fake companies

8. Write your own slogan

9. Write your own slogan

10. Write your own slogan

11. Write your own slogan

12. Introduction
 Write the history, mission or vision of the
organisation here.
 Example:
The Humanitarian Reform Organisation
was introduced in 2008. It aims to make
humanitarian response more expected
and develop harmony among
humanitarians. The objective is also to
inculcate leadership qualities, improved
planning and enhanced accountability.

13. Write vision or mission statement for the
following companies

14. Write vision or mission statement for the
following companies

15. Subheadings
Give informative heading for different sections.
Sections provide information and facts about the topic.
BE LUCID:
 Give a clear idea of what the reader is expected to do
 Keep that idea in the reader's mind
 Persuade the reader to take action.

16. Subheadings
BE PERSUASIVE:
1) Give a solution to the problem
2) Be specific, state the benefit clearly in the
leaflet
3) Use compelling language that makes
people think
4) Tell people why this event is good for
them.
5) Be clear what the promotion is about,
stating what the event is, when and where
it is taking place and how much it costs. If
it’s free, say so!
Give-
away and
offer:
Buy one, get
one free

18. Designing a Leaflet
GRAMMATICAL FEATURES:
1) A range of different tenses
They are usually written in the present tense, employing
emotive language and often using metaphors and
similes.
2) Simple and direct language
3) Use of positive words
4) Use of non- discriminatory language

19. Use Superlatives
Biggest, brightest, tastiest, creamiest,
freshest, quickest etc.
Use Imperative
‘Buy this...’
‘Don’t miss this great offer...’
‘Don’t delay, buy today!’

20. Contact Information
 Include contact information, and where to get
further details ( phone/ cell number, email address
etc)

21. Task 1
 Read the given leaflet.
 Label the title, slogan, introduction and sub
headings.
 Underline the use of persuasive language.
 Encircle superlatives, imperatives.

22. Task 2
Answer the following questions:
1. What is purpose of this leaflet?
2. What benefits will you receive?
3. How will you contact them?
4. Are you persuaded? Why or Why not?