The document discusses different types of brochures, including bi-fold and tri-fold brochures. Bi-fold brochures have four panels formed from a double print folded in half, while tri-fold brochures are thinner and have six panels from being folded into three sections. Brochures are commonly found in places like museums, shops, and information booths where they are used as marketing and informational tools. It is important to plan the layout of a brochure to grab readers' attention, with the cover typically including the name and photo and the inside using headings, short sentences, and proper grammar.

1. Do Now: In a paragraph
answer the following
If you could visit any
country in the world
where would it be and
why?
Ms. Herrera

2. At the end of this lesson
Students will be able to:
 Understand what a Brochure is
 The different types of Brochures
 Set up a Microsoft Word
Document

3. A brochure also known as a
pamphlet is most commonly
found around museums, major
shop, amusement parks and
information booths. They are
also found at health clinics and
hospitals or interpersonal
brochures.

4. They are designed and
used for:
A marketing tool to
advertise a service or
product
As an information
providing tool

5. There are many types of
brochures, however the most
common types are single-
sheet brochures that are bi-
fold and tri-fold.
A bi-fold brochure has 4 parts
(two on each side)
A tri-fold brochure has 6 parts
(three on each side)

6. Why is it important to plan your
brochure layout?
First impressions are lasting!
The way you layout your
information will grab readers’
attention

7. Cover page
 Should be attractive and
should include the name of
organization/place/company
In addition, a photo or
graphic should be on the
cover page

8. Type of Writing Style
Keep your sentence short and
to the point
Only give necessary
information
Use powerful words such as
new, results or guarantee

9. Heading
The use of headings draw
attention to sections on
your brochure
The heading should stand
out, by having a bigger font
and color

10. Grammar and Spelling
It is very important that you
proof read your work
Grammatical and spelling
mistakes takes the
attention of the reader’s
away

11. Aim: What is a Brochure?

12. Color combinations
Make sure you use colors that
go together
o If you have lime green with
shocking pink reader’s will not
want to read your brochure
The most important thing is to
grab the reader’s attention

13. Bi-fold brochures are found among us every day:
they are one of the most common brochure
types. These brochures are economical to
print since they are usually a double print
folded in half. This folding forms 4 panels: a
front-cover, a back-cover, and two internal
panels.
However, there are other configurations: 8-
page, 12-page, 16-page and so on. The front
panel works as the front-page, and its main
purpose is to introduce the piece and to cause
the necessary intrigue or impact to make the
viewer want to open it and read the
content, while the back-cover is used for
contact information; of course this can
change.
They are more formal that that tri-fold
brochures, and are intended for product
presentations, catalogues, institutional
introductions, etc. Bi-fold brochures can also
work as folders in which you can place inserts
depending on the prospective interests: this is
ideal for trade shows, for example. Large bi-
fold brochures have a long lifetime, and are
usually read in more detail than small tri-folds.

14. Tri-fold brochures are one of the most
common brochures. They are thin and
convenient to carry and tempt viewers to
open it as they cause intrigue.These
brochures are economical to print since
they are basically standard-sized prints
on light stocks that are folded in three.
They have 6 panels to place information
on, which is an advantage over other
types of brochures.
However, this is not always true: the tri-fold
morphology adapts to larger brochures.
In these cases, they usually have triple
or double pages, and the stock used is
of higher quality.Viewers are tempted to
open these kind of brochures, as they
cause intrigue. So, they are suitable for
designs of good impact.They are
intended to be handed over to people:
ideal to put in folders, or as a more
elegant alternative to the flyer in trade
shows.

15. Aim: What is a Brochure?
Bi-Fold

16. Aim: What is a Brochure?
Tri-Fold

17. 1. What are the different types of
brochures?
2. Where are brochure most
commonly found?
3. What should be on the first
page?
4. Why is it important to plan the
layout of the brochure?