Liz Burke provides a guide for preparing a successful press conference, emphasizing the importance of early planning, strategic messaging, and appropriate scheduling. Key tips include selecting skilled speakers, providing comprehensive press materials, and choosing a convenient location with the right ambiance. The preparation process should span at least three months, with the final two weeks dedicated to pitching to the media.

1. Preparing for a Successful Press Conference
By: Liz Burke April 9, 2014

2. Is your client looking to conduct a
press conference to promote some news?
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3.  Time
 Planning
 Strategy
 It’s wise to give yourself at least 3
months to prepare for a press
conference
 2 weeks alone should be focused on pitching
the press
The Preparation Phase
@HLDNOW

4. Tips that will help you deliver a
press conference that will shine a
positive light on your client
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5.  Identify 3-4 speakers whom you
believe can eloquently convey the
targeted messages
Compose talking points for each
speaker
Tip #1: Stick to the Speakers & Script
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6.  Draft a media advisory, press release, list of
news conference speakers/participants with
their titles, fact sheets, biographies
 Consider placing all materials in a press kit
 Prepare a sign-in sheet for journalists
Tip #2: Compose Proper Press Materials
@HLDNOW

7.  Select a central, well-known location that is
convenient for reporters
 Choose a place with proper lighting
that is relevant to the event
 A start time of 10:30 a.m. or 11:00 a.m. works
well with journalists’ schedules
 Weekdays are ideal
Tip #3: Carefully Choose Location & Start Time
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8.  Ensure that you have the following:
 A podium
 Client backdrop
 Audio
 Press area
Tip #4: Position Presser Props
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The key is to make sure the press
has everything they need!

9. To read the full blog post:
http://hldcommunications.com/preparing-successful-press-conference/
@HLDNOW
Liz Burke
An award-winning journalist and public relations practitioner, Liz Burke is a
Group Account Director who handles PR and content marketing initiatives for
corporate, professional services, not-for-profit, and healthcare clients. She
also oversees client services and certain company-wide projects.