The document discusses several branding strategies including sub-branding, umbrella branding, flanker branding, line extensions, brand extensions, ingredient branding, and co-branding. Sub-branding and umbrella branding involve using a parent brand name to address different market segments more precisely. Flanker branding uses a different but related brand name to protect market share from competition. Line extensions leverage a brand name for new products within the same category, while brand extensions apply a name to an unrelated product category. Ingredient branding promotes a component brand to consumers. Co-branding involves two brands jointly promoting themselves.