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Branding presentation 15 mins
The document explores the importance and methods of company and product branding, emphasizing its role in creating emotional attachments and brand awareness. It introduces the concept of straplines and provides examples of well-known brands and their slogans. The document aims to facilitate understanding of branding strategies through group exercises identifying logos and their corresponding straplines.
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Branding presentation 15 mins
- 1. “ Logos &Slogans” Company & Product Branding
- 2. Aim To examinewhat methods Businesses adopt when Branding their Company or Products.
- 3. Objectives Consider whyCompany & Product branding is important for businesses. Discuss what branding does for businesses. Introduce the concept of strap lines. Identify common brands and strap lines through their logos.
- 4. What is Company& Product branding?
- 5. What is Company& Product branding? Branding is a: Name Term Sign, symbol or design Or a combination of all three.
- 6. Branding Whyis branding important for businesses?
- 7. Branding is usedto create emotional attachment to products and companies. Branding creates a sense of higher (or a different) quality, that surround the brand name and logo. Successful branding builds awareness, where people not only recognize your brand, but they also understand the distinctive qualities that make it better (or different) than the competition.
- 8. What does brandingdo for a business?
- 9. What is aStrapline? A strapline (also known as slogan, endline and tagline) is a catchphrase for a business.
- 10. Examples “Everything premier but price..” “ Take Me to the Hilton.......” “ ........The place you'd rather be”
- 11. Exercise Working insmall groups examine the logos on the handouts. For each one try and: Name the company from its logo (5 points each correct one). Remember the strapline for each one (10 points each correct one).
- 12. McDonalds “ I’mLoving It”
- 13. Kentucky Fried Chicken“ Finger Lickin’ Good” “ So Good”
- 14. Nike “ JustDo It”
- 15. Strongbow “ Bowtime– Hard Earned”
- 16. Mazda “ ZoomZoom”
- 17. Travelodge “ SleepTight”
- 18. Guinness “ Goodthings come to those who wait”
- 19. Lloyds TSB “For the journey”
- 20. Objectives Consider whyCompany & Product branding is important for businesses. Discuss what branding does for businesses. Introduce the concept of strap lines. Identify common brands and strap lines through their logos.
- 21. Aim To examinewhat methods Businesses adopt when Branding their Company or Products.