This document discusses product branding strategies. It defines product branding as putting a trademark on a product to identify it uniquely in the marketplace. The objectives of product branding are to identify product characteristics, build product lines, make better brand decisions, and use packaging and labeling as marketing tools. Some advantages of product branding are high profit margins, long-term emphasis, and quality products, while disadvantages include high costs, responsibilities, and risk of brand failure. Principles of effective product branding include simplicity, consistency, distinctiveness, and creativity. The document also provides tips for increasing brand awareness such as advertising, promoting online, prominent branding, prime retail shelf space, and billboards.