A brief presentation highlighting differences between private labels and national brands.

1. PRIVATE LABELS V/S NATIONAL BRANDS

2. What is a BRAND ?

3. Let’s start by breaking some
MISCONCEPTION

4. a BRAND is not a LOGO

5. a BRAND is not a PRODUCT

6. Gut feeling about a
product, service or an organization
is a BRAND

7. It’s a PERSON’S gut feeling, because brands are defined by individuals, not
companies, markets, or publics. It’s a GUT FEELING because people are
emotional, intuitive beings.
IN OTHER WORDS

8. Its not what YOU say it
is

9. Its what THEY say it is

10. So what is most
IMPORTANT
to make a brand?

11. DIFFERNTIATION

12. RADICAL
DIFFERENTIATION

13. What is a PRIVATE LABEL?
It is a label that is owned by the departmental/retail store it is sold in

14. What is a NATIONAL BRAND?
All of us know, don’t we ?

15. PRIVATE LABELS
STOP by
NUON by
SHER SINGH by
@OFFICE by
KIRKLAND by
ALFANI by

16. WHY DO
PRIVATE LABELS
EXIST ?

17. How
PRIVATE LABELS
Differentiate Themselves ?

18. VALUE PRIVATE LABEL
Differentiation through low/value pricing

19. PREMIUM PRIVATE LABEL
Differentiation through innovative products

20. What favors PRIVATE LABEL?

21. What favors PRIVATE LABEL?
Able to **** segment
consumers

22. What favors PRIVATE LABEL?
Able to mini segment
consumers

23. What favors PRIVATE LABEL?
Able to see **** in the market
very clearly

24. What favors PRIVATE LABEL?
Able to see gaps in the
market
very clearly

25. What favors PRIVATE LABEL?
Able to ******** products

26. What favors PRIVATE LABEL?
Able to customize products

27. What favors PRIVATE LABEL?
No/Low *********** cost

28. What favors PRIVATE LABEL?
No/Low advertising cost

29. What favors PRIVATE LABEL?
Better placement in *****

30. What favors PRIVATE LABEL?
Better placement in store

31. What favors NATIONAL BRAND?

32. What favors NATIONAL BRAND?
Great ***** loyalty

33. What favors NATIONAL BRAND?
Great brand loyalty

34. What favors NATIONAL BRAND?
Higher ******* perception

35. What favors NATIONAL BRAND?
Higher quality perception

36. What favors NATIONAL BRAND?
Higher ************ value

37. What favors NATIONAL BRAND?
Higher aspirational value

38. So where are the
CONSUMER
S
going ?

39. There are
NO CORRECT
answers,
except a few

40. What we have to remember is

41. Low Involvement Category

42. Low Involvement Category –
private labels for sure

43. High Involvement Category

44. High Involvement Categorynational brands

45. Niche Category

46. Niche CategoryPrivate labels mostly but to
each its own

47. Let’s
Have
***

48. Let’s
Have
FUN

49. For more fun on branding-
www.troikaconsulting.in
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talk@troikaconsulting.in