Private branding involves a retailer exclusively contracting a manufacturer to produce products that are then sold under the retailer's own brand name at lower prices than name brands. Private brands provide benefits like greater control over quality and marketing, higher profit margins, creating a unique retail image, and improving customer loyalty through exclusive products. Retailers like Walmart, Target, and Costco benefit from increased private labeling, while name brand companies like Coca-Cola, PepsiCo, and P&G benefit when private labeling decreases. Private brands face challenges in establishing brand recognition and competing with the marketing power of established name brands.

1. Private brand
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2. PRIVATE BRANDING
Definition
A private brand is a product that is
exclusively manufactured by the large
manufacture for the small retailers. The
retailer will market the product under its
own brand name. Prices for private
brands are usually set cheaper than
competing name brands.

3. Other names…
 Corporate branding
 Store branding
 Own branding
 Retailer branding
 Dealers branding

4. Examples
 Grocery products - canned food,
frozen food, rice, cereal, sodas, etc.
 Generic medicine and health products
- pain relievers, cough syrup,
bandages, etc.

5.  Textiles - towels, washcloths, bed
sheets, etc.
 Household supplies - cleaning
products, kitchen utensils, dishes, etc.

6. Why Develop Private Brands?
Private brands provide retailers
some good benefits.
 Control. A retailer will have a
much greater degree of control
over quality and marketing of
private products because it
develops them.
 Profit margin. Private product
brands tend to have a higher
profit margin compared to name
brands.

7.  Image. You can create a unique image for
your retail establishment with your private
brands.
 Customer loyalty. It's possible to improve
customer loyalty because of the
exclusivity of private brands. If you can
get consumers hooked on your private
brand, then they must go to your store to
get it because it is the only place they can
get it. Private label branding is one way to
separate yourself from competitors.


8. •WALMART
TARGET
COSTCO
Who benefit from increase in
private label?

9. COCA COLA
PEPSICO
P&G
Who benefit from decrease in private label?

11. Challenges faced by private
labels

13. THANK YOU