Branding is the process of creating a unique name and image for a product through consistent advertising. It involves establishing elements like identity, image, personality, communication, awareness, positioning and equity. There are different types of branding like manufacturer versus private brands, individual versus family brands, and co-branding. Brands use names, slogans, colors, symbols and logos to associate themselves with products. OSIM International is an example of a successful branding strategy. It focuses on building its brand for healthy lifestyle products through outsourcing manufacturing, maintaining brand consistency, hosting events, and prioritizing innovation.