This presentation discusses the importance of BOTH product and branding as key drivers for commercial success in new product development. It details a best practice staged tollgate new product development process along with an example of how it was used to successfully develop a new product from scratch. Then successful development of effective branding and positioning are also presented along with three live examples of how they were successfully deployed in the marketplace.
Rick Steinbrenner - The Global Brand Guy
(Note: this presentation includes three you tube videos which shows execution of the presented brands positioning. In order to view the videos, you need to do three things.
1) Must have a live internet connection while viewing
2) Download the presentation
3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up - this may or may not happen depending on your computers settings.)