This document discusses various branding strategies including sub-branding, umbrella branding, flanker branding, brand extension, line extension, ingredient branding, and co-branding. Sub-branding involves creating new brands under a parent brand name. Umbrella branding refers to having multiple sub-brands all linked to a common brand name. Flanker branding uses a different brand name for the same product to pre-empt competition. Brand extension uses the same brand name for a new product in a different category, while line extension uses the same brand name for a related new product. Ingredient branding promotes a component brand that is part of another product. Co-branding jointly promotes two brands together.