This document provides an overview of a 4-part personal branding series. It discusses principles of personal branding including using your personal brand online to build connections and provide value through content marketing. It emphasizes creating online content and connections to get your name and expertise indexed so that people can find you. It also discusses using social objects like documents, videos and pictures to start conversations and build communities around what you know and can offer others.

1. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
June 5, 2015
Personal Branding

2. Today
• Overview 4 courses in the series
• Principles of personal branding
• Inbound/content marketing
• Social objects
• Assignment for next time
• Questions
• Breaks

3. Introductions
• Name
• Three words
1. Professional ($$)
2. Personal (how you describe yourself)
3. Relational (how others describe you)

4. Four Course Series
1. Principles
2. Platforms
3. Practices
4. Progress

5. Disclaimers 

7. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your career and your
organization
3. Proper operating principles are the
key to success

8. What do you want
to learn today?

10. Your Website

11. Professionally
Personal Brand
Ambassadors

12. Professionally Personal
Everything you do reflects on your business

23. Why risk
offending
anyone?

24. Never trust any site to
protect your privacy

25. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy

26. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your personal brand online to
build bridges, not walls

27. Professional Discretion
Just because you can post,
comment, share, like, etc. does
not mean that you should.

28. Are You Remarkable?

29. Excellence is a form of deviance
DO things your
peers are not
willing to do

30. Permission

31. Remarkable
Value
Not
Personality

32. Brand Value
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)

33. Brand Value
The reasons why
people spread the
word about your
value.

34. Brand Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

35. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

36. Why You?
Why Now?

37. New business card
www.bluehost.com

38. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

39. Web 1.0, 2.0, 3.0
Informational
Relational
Anticipatory
3
2
1

40. One-to-One

41. One-to-One
One-to-Many

42. Many-To-Many
Clay Shirky, 2009
New technologies are
radically transforming
the way we communicate

44. Your Website

46. Content Marketing
Inbound Marketing
Asset Marketing

47. Interruption
vs.
Permission

48. Content
Conversation
Community

49. Consistently
Contribute
Value

50. Transparency

52. Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the
other way around
Hugh MacLeod

53. Social Objects
• Documents
• Video
• Audio
• Pictures
• Presentations

54. Social objects are most
trusted when they are
shared among friends

56. Is your cart before your horse?

57. Social Media
You must be personal and conversant

58. Lead with value
Wrap the personal around your value

59. Name - Picture - Purpose

60. Order of Importance
• E-mail, Google Profile
• Linkedin
• Blog
• Twitter
• Facebook
• Other

65. •Be yourself, not your business
•Link to your business or blog
•Contribute value
•Acknowledge value others contribute
•Introductions in Twitter, connections offline
•Be strategic
•Be patient!

72. We don’t need Facebook to
authenticate our lives

73. Blogging
• Micro publishing platform
• Force yourself to become
part of the conversation
• Best damn marketing tool
• Free
• Video

74. Benefits of Blogging
• Clarity
• Consistency
• Challenge
• Community
• Commitment

78. DO IT!

79. Questions?