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Presentation to London Met on Personal SEO

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The document discusses personal SEO, which is using search engine optimization techniques to enhance one's personal online reputation and brand. It notes that personal SEO is more relevant today than traditional personal branding due to Google. The document provides tips for personal SEO, including blogging, writing for other sites, networking on social media, and avoiding pitfalls like compromising client privacy. The goal of personal SEO is to provide positive information about oneself online to potential employers.

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WTF is Personal SEO? April 2010 By Ben Cotton [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton
Introduction ,[object Object],[object Object],[object Object],[object Object],www .social web thing. com
A quick vote www .social web thing. com
Personal Brand “ the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.” (Tom Peters, 1997) www .social web thing. com
Outdated? www .social web thing. com
Personal Brand vs. SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],www .social web thing. com
What is Personal SEO? www .social web thing. com
[object Object],www .social web thing. com You are what you post
Why is it important? Stephen Waddington, MD Speed Communications, 2009: “ Inevitably employers are using Google as a personal reputation engine and scrutinising these types of sites to review an individual’s career history and work ahead of hiring an individual.” www .social web thing. com
Why is it important? Stuart Bruce, MD Wolfstar, 2010: “ As more and more people use Twitter, Facebook and blogs we know far more about people than we’ve ever done before. The first thing that I do when recruiting someone is check them out online. It’s a matter of few minutes to go back and read hundreds of their previous tweets and find out far more about the real them than any CV, reference or interview could ever reveal.” www .social web thing. com
[object Object],[object Object],[object Object],[object Object],www .social web thing. com Why?
www .social web thing. com Why?
Where to start? www .social web thing. com
Blogging ,[object Object],[object Object],[object Object],[object Object],www .social web thing. com
Blogging ,[object Object],[object Object],[object Object],[object Object],www .social web thing. com
Real Work ,[object Object],[object Object],[object Object],[object Object],www .social web thing. com
Real Work ,[object Object],[object Object],[object Object],[object Object],www .social web thing. com
Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],www .social web thing. com
Networking ,[object Object],[object Object],[object Object],www .social web thing. com
[object Object],[object Object],[object Object],[object Object],www .social web thing. com Other considerations
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www .social web thing. com Practical tips!
[object Object],www .social web thing. com Success stories
[object Object],www .social web thing. com Success stories
Success Stories Dave Turnbull, Skywrite Communications: ‘ I believe that being able to produce something a little different, whilst also demonstrating proficiency with technology is something that appeals to employers.’ www .social web thing. com
Pitfalls ,[object Object],[object Object],[object Object],[object Object],www .social web thing. com
Conclusions ,[object Object],[object Object],[object Object],www .social web thing. com
Q&A Any questions? www .social web thing. com
Thank you Contact details [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton

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Presentation to London Met on Personal SEO

  • 1. WTF is Personal SEO? April 2010 By Ben Cotton [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton
  • 2.
  • 3. A quick vote www .social web thing. com
  • 4. Personal Brand “ the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.” (Tom Peters, 1997) www .social web thing. com
  • 5. Outdated? www .social web thing. com
  • 6.
  • 7. What is Personal SEO? www .social web thing. com
  • 8.
  • 9. Why is it important? Stephen Waddington, MD Speed Communications, 2009: “ Inevitably employers are using Google as a personal reputation engine and scrutinising these types of sites to review an individual’s career history and work ahead of hiring an individual.” www .social web thing. com
  • 10. Why is it important? Stuart Bruce, MD Wolfstar, 2010: “ As more and more people use Twitter, Facebook and blogs we know far more about people than we’ve ever done before. The first thing that I do when recruiting someone is check them out online. It’s a matter of few minutes to go back and read hundreds of their previous tweets and find out far more about the real them than any CV, reference or interview could ever reveal.” www .social web thing. com
  • 11.
  • 12. www .social web thing. com Why?
  • 13. Where to start? www .social web thing. com
  • 14.
  • 15.
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  • 17.
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  • 19.
  • 20.
  • 21.
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  • 23.
  • 24. Success Stories Dave Turnbull, Skywrite Communications: ‘ I believe that being able to produce something a little different, whilst also demonstrating proficiency with technology is something that appeals to employers.’ www .social web thing. com
  • 25.
  • 26.
  • 27. Q&A Any questions? www .social web thing. com
  • 28. Thank you Contact details [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton

Editor's Notes

  1. Right then before I start – I just thought I’d give you a quick idea of my background
  2. Quick show of hands…I imagine you are all on Facebook, so how many are on Twitter? Linked In? Blog What about a portfolio…an e-portfolio? Hopefully, this presentation may give you a few things to think about
  3. What I’ve come to speak to you guys today is about personal SEO, but to get there we need to look at how to this point. The concept of personal brand I think is somewhat outdated and it has evolved beyond Tom Peter’s description, much beyond. Tom Peter’s phrased was coined before Google was even born. So I think the term personal SEO is better suited
  4. I googled Personal Brand and this came up – this, like the phrase I think is outdated
  5. Hopefully, today there will be a few practical things you can takeaway and think about
  6. There are some quite easy things you can do to improve your personal SEO. These are not definitive, but using social media you can blog, display real work and network, creating strong personal SEO They should make you score well on search and hopefully stand out from the crowd
  7. And here Stephen talks about personal SEO again straight from the horses mouth
  8. And here Stuart talks about personal SEO
  9. There are a couple of things you can do to check out your Personal SEO and monitor it
  10. Great opportunity to network, demonstrate your writing and share your opinion. Great SEO
  11. Great opportunity to network, demonstrate your writing and share your opinion. Great SEO
  12. Visibly demonstrate work that you have done and great personal SEO
  13. Visibly demonstrate work that you have done and great personal SEO
  14. Make yourself contactable, you can find out a lot about people online
  15. These were basically my initial thoughts
  16. Dave mentioned the ‘wow’ factor and being able to demonstrate something a little bit different. It’s all about standing out from the crowd.
  17. However, there are some pitfalls to consider