1. The document discusses personal branding and how to develop an effective personal brand through social media and online presence. 2. It emphasizes that personal branding is an opportunity to demonstrate your unique value and how you can help others through clear communication and content creation online. 3. The key aspects of personal branding discussed are defining your value proposition, associating your name with that value across online profiles and content, maintaining professional discretion in all online activities, and understanding that your online actions reflect on your business.

1. Personal Branding
Bret L. Simmons, Ph.D.
Women In
Technology Forum
May 9, 2013

2. College of Business
Corporate Partners
• Microsoft Licensing
• Intuit
• Arvato Bertlesmann
• Barrick Gold Corp.
• Caesar's
Entertainment
• Electronic Evolution
Technologies
• Employer’s Insurance
• Port of Subs
• Wells Fargo
• Sierra Nevada Corp.

3. January 24, 2014

4. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. We are all ambassadors of our
increasingly social businesses
3. Differentiate your personal brand by
demonstrating professional discretion

9. Personal Brand
If people don’t select
you, spread the word
about you, or pay a
premium for your
services, it’s because they
don’t recognize your value.
(Seth Godin)

10. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

11. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

12. New business card
www.bluehost.com

13. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

14. Be clear, not cute

15. Social Media
You must be personal and conversant

16. Lead with value
Wrap the personal around your value

17. Professionally Personal
Everything you do reflects on your business

20. Never trust any site to
protect your privacy

21. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing.
• If it were posted on the wall of your
office, would it make any of your
colleagues, customers, or employees
uncomfortable? If so, don’t post it online
Operational Privacy

22. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your personal brand online to
build bridges, not walls

23. Professional Discretion
Just because you can
post, comment, share, like, etc.
does not mean that you should.

25. Brand: Name, Picture, Purpose
• E-mail
• Linkedin
• Blog
• Twitter
• Facebook
• Other (Pinterest)

26. Bret.simmons@gmail.com
bret@bretlsimmons.com

35. We don’t need Facebook to
authenticate our lives

43. Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Taking control of your online brand is
good for your career and your
company

44. Questions?

45. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576