A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
The Keys to Personal Branding
• The Truth about Women in Leadership
• Building Your Personal Brand
• Bringing Your Personal Brand to Life
• Final Words of Wisdom
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
The Keys to Personal Branding
• The Truth about Women in Leadership
• Building Your Personal Brand
• Bringing Your Personal Brand to Life
• Final Words of Wisdom
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Geek Girl 2014 Presentation:
Title: What is a Personal Brand and how do you build one?
Prerequisite: None
Description: Personal branding is such a hot topic right now yet so few people do anything about theirs until they miss an important opportunity (a dream job, a client, etc.). Learn how to build yours from the ground up and never miss out on amazing opportunities ever again.
Degree of Difficulty: All levels.
Personal branding how to increase your influence in 10 stepsOM ThreeSixty
Brands are everywhere. In today’s world, branding doesn’t only apply to companies, it’s personal as well. Some people have a personal brand which is also a company brand, such as some fashion designers, elite athletes, stars and artists. For many people, personal branding has a lot to do with reputation management, taking a strategic approach to one’s career and leading with influence and impact.
Here are 10 steps to taking a more proactive approach to personal branding.
HOW TO Stand Out in the Competitive Job Market - UWM AdClubLaura Gainor
Laura Gainor will be presenting to the UWM AdClub on Wednesday, November 17th. Gainor will speak about how she utilized social media to get hired at Comet Branding and how to develop your personal brand to stand out in the competitive job market.
Recently presented, "Crafting the Digital You" to the American Marketing Association Chapter at the Fashion Institute of Technology. The club asked for a lecture on Personal Branding and after a brief background, I went right into explaining the current environment for job seekers or entrepreneurs out there. Its not the most amazing times because with the power of social and websites, being able to stand out in the clutter and making a splash to get noticed is a difficult task. Being able to articulate your personality, skill set, interests, and work examples is imperative today. It all comes back down to the basics of what is a brand, it's core area-of-focus, and be able to support the brand. When we take a step back and look to performing such tasks on to ourselves the challenge becomes difficult. Its hard to become self-aware of who you are and where you want to go. Specially on the university level its even more. Painting the picture of the process, how to think about channels and messaging, while bringing it all together was the premise of the session. Hope you enjoy the slides and check my blog on my site for other insights. Ciao!
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Personal Branding for Ambitious ProfessionalsAnya O'
Employees and Job seekers have much more control over how they communicate their value proposition.
Todays Jobseeker can brand themselves in such a way that yesterdays job seekers could only dream.
As a Jobseeker, you have multiple ways in which you can market your message and communicate your value proposition.
This presentation is an in-depth guide on how employees can create and maintain a personal brand that resonates with hiring managers, recruiters and employers.
Included are some examples which career-oriented professionals can easily replicate.
Personal Branding has become integral in such a Globalized space. It is no longer acceptable to sit in the back seat, but now advisable that you shine whether through promotion given by your own affiliated organization, or you SHINE in your own way utilizing your own efforts, which is just as credible and could potentially get you further. Tips on building your Personal Brand on LinkedIn are also included in this presentation.
Three steps for entrepreneurs to establish and leverage their personal brandBright Star PR
Summary points from the presentation I delivered on personal branding for entrepreneurs at the Beautiful Lunch, which was organised by Beautiful Events as part of the Digitial Shoreditch Festival.
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
A fun collaborative discussion about what branding looks like in 2018. We take a look at yesterday and today and compare the methods, messaging and strategies pertaining to the world of fashion.
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at an accelerated pace. Career management is also changing. Savvy professionals realize that they (not their employers) are responsible for their careers and professional development. Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times?
Five reasons why you should read OWN IT! Take Charge of Your Career:
1. You are responsible for your career, not your employer.
2. You need a rock solid professional reputation to stay employed.
3. Savvy professionals use goal setting, networking and marketing for career success.
4. You can increase your competitiveness with a minimal investment of time and money.
5. OWN IT! is filled with practical examples, templates and actionable advice.
Presented at the National Forum for Black Public Administrators (NFBPA) Forum 2014.in San Antonio, TX Instructs public service administrators on using social media to establish public image and relationships.Derived from Alison Doyle 's "How to Create a Professional Brand", Laura Lake's "How to Write Your Personal Branding Statement", Dan Schawbel's "HOW TO: Build the Ultimate Social Media Resume", and Heather Krasna's, "The Networking Process".
Similar to Personal Branding Presntation - 10/29/2014 @ Solo Founders Unite (20)
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
2. 2
introduction
JOE MAINWARING
Since 2002, I have leveraged personal
branding to accelerate my own goals,
both personally and professionally. Most
recently, that goal was becoming a full
time software developer in the startup
industry.
4. 4
Definition
Personal Branding describes the process by which
individuals and entrepreneurs differentiate themselves and
stand out from a crowd by identifying and articulating their
unique value proposition, whether professional or personal,
and then leveraging it across platforms with a consistent
message and image to achieve a specific goal.
Your brand is what people
say about you when you’re
not in the room. - Jeff Bezos
Founder of Amazon
5. 5
Famous Personal Brands
dave grohl
Rock Legend
elon musk
Real Life Tony Stark
jimmy fallon
Comedic Figurehead
7. 7
it matters
93%
search first
Recruiters
Customers
Founders
8. 8
Made With
positioning strategy personality imagery
9. 9
Positioning
What you stand for
Specifically you want to make sure that you
provide something unique, fresh, and highly
valuable to your audience.
10. 10
Strategy
Authentic
No matter how much people
try, they can't avoid projecting
who they really are.
Consistent
There is no crime in being
unpredictable per se, but most
people like some level of
dependability among friends
and colleagues.
Harmonic
People with strong personal
brands mak e del iberat e
decisions about their time,
activities, and the people
around them.
11. Competence
11
personality
Sincerity
Excitement
Ruggedness Sophistication
Relatable
Human Traits
Your audience is more likely to
interact with a brand if its
personality is similar to their own.
12. 12
imagery
per ception association differentiation
Everything you do to market your
brand depends on how your audience
perceives it.
Attributes which come into the
audience’s mind when your brand is
talked about.
What separates you from your
competition in the minds of your
audience?
13. 13
EVOLUTION of my personal brand
sm adventurer
2008
it pro
2010
freelance dev
2012
mean developer
2014
???
2015
17. 17
Examples
Simple
Direct and to the point.
@JohnRoa
CEO @AKTA. Founder @DigitalHope. Speaker.
Angel investor. Travel addict. Poker player.
@BarrettAll
CEO @StatusCreative | @Forbes Top 50 | Writer
@HootSuite | @BusinessInsider #1 Ad Exec |
Once stayed at a Holiday Inn Express.
@Robblissgr
Viral Video Director, @WashTimes Columnist,
Professional Speaker. #Advertising and
#Creative. Serious title followed by a period.
Contextual
Relevant to your positioning and
target market
Creative
Stand out by being unique
18. Branding Page
18
Branding Pages allow you to showcase who you
are, what you’re about, and ultimately how you
can help others with your products, services, and
smile.
23. 23
which ones?
social networks
Countless social networks exist
today, each serving a unique purpose
for content curation, communication,
and collaboration. You don’t have to
be on all, focus on the networks
relevant to your goals.
26. 26
Strategy
Content Curation
Having a strategy for content curation
will allow you to maximize the impact of
your personal branding.
Focus by sharing content relevant to your
positioning.
Scheduling allows you to publish content
during peak times to maximize impact
Analytics provide valuable feedback on how
well your content is being received.
27. 27
Community is about building real relationships
with people within your networks that will help
you and your business be successful.
COMMUNITY
It takes a village…
28. 28
Los Angeles
London
Washington D.C.
Beijing
Dallas
world map
Hawaii
Sydney
Budapest