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BRANDING ,[object Object]
the Brand
THE MARKETING IDEA ,[object Object],M
THE BRANDING IDEA ,[object Object],B
WHAT IS A BRAND?
A BRAND IS NOT  A LOGO A LOGO
A LOGO IS... ,[object Object],[object Object]
A BRAND IS NOT  A NAME A NAME
A NAME ,[object Object]
A BRAND IS NOT ,[object Object]
A PRODUCT IS... ,[object Object],[object Object]
A BRAND IS... ,[object Object]
A BRAND IS ALSO ,[object Object],[object Object],[object Object],[object Object]
A BRAND IS ALSO ,[object Object]
AN EXPECTATION OF? ,[object Object]
TWO APPROACHES  TO BRANDING  TO BRANDING  ,[object Object],[object Object]
MEGA COMMODITY BRANDS ,[object Object],[object Object],[object Object],[object Object]
SMALL BUSINESS BRANDS ,[object Object],[object Object],[object Object],[object Object]
4 LEVELS OF BRANDING ,[object Object],[object Object],[object Object],[object Object]
FIRST LEVEL OF BUILDING A BRAND ,[object Object],[object Object],[object Object]
WHO HAS A BRAND?
Every Business  HAS A BRAND HAS A BRAND ,[object Object],[object Object],[object Object]
WHY DO WE NEED TO MANAGE OUR BRAND? ,[object Object],[object Object]
MANAGING YOUR BRAND ,[object Object],[object Object],[object Object],[object Object]
3 IMPORTANT QUESTIONS ,[object Object],[object Object],[object Object]
DIFFERENTIATION ,[object Object],[object Object]
THE EMOTIONAL ELEMENT ,[object Object],[object Object]
the BRAND as  A WHOLE A WHOLE
2 PARTS TO A BRAND ,[object Object]
#1 BUILD THE BRAND ,[object Object],[object Object],[object Object]
COMMUNICATE  THE BRAND ,[object Object],[object Object],[object Object]
6-steps to BRAND build

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