4. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your career and your
organization
3. Proper operating principles are the
key to success
22. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy
23. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your personal brand online to
build bridges, not walls
29. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value
31. Order of Importance
• E-mail, Google Profile
• Linkedin
• Blog
• Twitter
• Facebook
• Other
32.
33.
34.
35.
36. •Be yourself, not your business
•Link to your business or blog
•Contribute value
•Acknowledge value others contribute
•Introductions in Twitter, connections offline
•Be strategic
•Be patient!
This presentation is updated online at http://www.slideshare.net/BretLSimmons
Videos of this session will be available at my website www.bretlsimmons.com and at my Youtube channel http://www.youtube.com/user/eustress