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atntreavcert ipounb lfisohr ctheis fi.eld.!
[unless flies are your target market]](https://image.slidesharecdn.com/magneticcontent-customerattraction2014version-140821175736-phpapp02/85/Magnetic-Content-Customer-Attraction-2014-version-25-320.jpg)
Uploaded byBarry Feldman
Magnetic Content: Customer Attraction, 2014 version
The document discusses strategies for effective content marketing to attract and engage customers, highlighting the importance of delivering valuable content that builds trust. Key steps include defining customer objectives, understanding buyer needs, creating a relevant content plan, and promoting published material effectively. Additionally, it emphasizes the need for measurement and adaptation to ensure ongoing success in attracting and retaining customers.
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Similar to Magnetic Content: Customer Attraction, 2014 version
Magnetic Content: Customer Attraction, 2014 version
- 1. Magnetic ! Content Strategies to transform your website into a customer attraction force field.
- 2. Content marketing is...! ! " The process of creating and ! delivering valuable content to ! your target customers.
- 3.
- 5. What’s the point?! The point is to get traffic, leads & sales. The plan is to achieve what advertising! usually does not... ! Get people to KNOW, LIKE &! trust you.!
- 6. Trust. ! Youhave to earn it. What if you were to...! ü Be found when people are searching? ü Give people the information they need to make smart decisions? ü Position your company as a generous advisor and friend? ü Teach (instead of pitch)?
- 7.
- 8.
- 9. STOP interrupting peoplewith stuff they don’t want. "
- 10. ☒ Advertising ☒Jargon ☒ Being dull ☒ Stealing content ☒ Sounding like a corporate stuffed shirt ! !
- 11. " START being the expert prospects rely on.
- 12. ☑ Help, advice,answers ☑ Relevant stories ☑ Personalized, customized content ☑ Fun, provocative ☑ Easy to find ☑ Easy to share !
- 13. create a customer attraction force field.!
- 14. First Determine whataction ! you want customers to take.! You might call this: “define objectives.”
- 15. Second Determine whatpotential ! buyers need to know.! " Shush up and listen.
- 16. Third Create acontent plan.! " Thou shall create stuff people want, deliver it where they consume media, based on where they are in the " process of buying. *Even if they don’t have their wallet with ‘em.
- 17. Fourth Put acontent creation team together.! " Put your money where your media is. Scrimping ain’t smart.
- 18. Fifth Get yourdigital ! ducks in a row.! " Digital outlets. Digital platforms. This is the information age. You got that memo, right?
- 19. Sixth Promote whatyou publish.! " Social media school starts tomorrow. " Enroll today.
- 20. Seventh Measure.! " If you really want to make this work, you need to know what is and isn’t working." You can handle the truth.
- 21. It’s time toget agnetic...
- 22. Target. ¤ Knowyour customer ¤ Establish! personas! ¤ Be relevant Don’t publish this.
- 23. ontent forattractingcustomers.! howto’s • tips • shortcuts • secrets • tutorials • recipes • stories case studies • comparisons • demonstrations • pros n’ cons • dangers myths • pitfalls • mistakes • lies • interviews • roundups • Q&As product applications • real world examples exceptions • screenshots highlights research • test results • best-of’s • ironies • rules • bloopers milestones • events • re-caps • records • reviews • reasons • jokes parodies • quotes interviews • opinions • opposing • views • glossaries best practices • profiles • news • glossaries • trends • lists
- 24. Connect ! thedots. " Use a mix of media for more touchpoints! " Stay on topic ! " Integrate! " Link everything ! to your site/blog !
- 25. create a customer atntreavcert ipounb lfisohr ctheis fi.eld.! [unless flies are your target market]
- 26. Content Marketing Recipe for Success
- 27. " ON thepower of ! NOW YOU KNOW HOW TO TURN content marketing.!!
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