The document discusses personal branding and how to build an effective personal brand through social media. It emphasizes that personal branding is an opportunity to help others by uniquely providing value. It recommends focusing a personal brand on clearly communicating who you are, who you want to help, and how you want to help them. It also stresses that building relationships through social media is key, and that meaningful results require consistent effort over at least six months.

1. Personal Branding
WordCamp Reno 2013
Bret L. Simmons, Ph.D.

2. Background
Disclaimers

3. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your business
3. Proper operating principles are the
key to success

4. You Just Wrote A Blog Post
What is it you hope will
happen next?

5. We Want
• Eyeballs
• Comments
• Shares (twitter, LI, FB, Pinterest)
• Links
• Action

6. We Want
• Eyeballs
• Comments
• Shares (twitter, LI, FB, Pinterest)
• Links
• Action
How do we get these things?

7. Relationships Are Key
• Personal
• Relevant
• Reciprocal

8. Better To Be Curated
• Personal Branding
• Leadership

9. Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)

10. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

11. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

12. Why You?
Why Now?

13. New business card
www.bluehost.com

14. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

17. Social Media
You must be personal and conversant

18. Lead with value
Wrap the personal around your value

19. Name, Picture, Purpose
• E-mail, Google Profile
• Linkedin
• Blog
• Twitter
• Facebook
• Other (Pinterest)

20. Bret.simmons@gmail.com
bret@bretlsimmons.com

21. Google +

33. What most companies think
1. When we get started, people will
show up
2. Well, we gave it a couple months,
and no one showed up, so let’s quit
Falls & Decker, 2011

34. The Reality
• It takes at least SIX MONTHS
before you will start seeing any
demonstrable results and success
from your blog
Falls & Decker, 2011

35. The Fundamentals
• Listen first
• Be responsive
• Be honest
• Provide value
• Sell last
Falls & Decker 2011

36. Remember
• Social media marketing is about building
relationships, not receipts. The receipts
will come, but only if you invest the time
and attention it takes to build
relationships with your customers. Think
lifetime value, not sale value
Falls & Decker, 2011, p. 180

37. Examples
• Jessica Torres
• Tiffany Brown
• Kristin Stith
• Tahoe Mountain Sports
• Cory’s Lawn Service

38. Questions?

39. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576