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A story of personal branding 
and online marketing today. 
Breaking 
Branding 
by Jarkko Sjöman
It’s 2014 and 99% of people 
still market like it’s 2004.
“How dare you settle for less 
when the world has made it so easy 
for you to be remarkable?” 
Seth Godin
Use strong content. 
Be bold. 
Show your passion. 
Tell who you are.
You have to tell stories. 
And stand out.
“If you're committed enough, 
you can make any story work. 
I once told a woman I was Kevin Costner, 
and it worked because I believed it.” 
Saul Goodman
Every single marketer 
is a storyteller.
You have to give 
value to your audience. 
And then ask for business.
And to become a great storyteller, 
you have to get the attention first.
Did I get yours now?
A story of personal branding 
Breaking 
Branding
If it scares you, 
it might be a 
good thing to try.
Creating great content is the 
first step for you to become an 
influencer in the social world.
It is also your first step to start 
personal branding.
Create a simple and memorable 
statement describing 
who you are and 
what you have to offer.
Pick 2-3 social platforms. 
Each sphere adds to your 
brand and personal reputation.
I chose: 
icons are links 
SlideShare, LinkedIn and Twitter. 
And decided to be a Superman.
This is my story 
Breaking 
Superman
2 years ago I uploaded 
my viral resume
Slides became a passion. 
I always wanted to be better.
“No more half-measures.” 
Mike Ehrmantraut
+500k 
#Slideshare views
Yeah, half a 
million baby! 
#Slideshare views
+15.000 
#Slideshare followers
One of the Top50 Influencers on Slideshere. 
Dude, there is The White House. And NASA.
I became a public speaker, 
top influencer on Slideshare 
and a personal branding coach.
“I did it for me. 
I liked it. 
I was good at it. 
And I was … I was alive.” 
Walter White
Why don’t you start with 
your own content, today?
“This kicks like a mule with its 
balls wrapped in duct tape!” 
Tuco Salamanca
“When you set down the path to create art, 
whatever sort of art it is, understand that the 
path is neither short nor easy. That means you 
must determine if the route is worth the effort. 
If it’s not, dream bigger.” 
Seth Godin
Mike Ehrmantraut 
“Just because you shot Jesse James 
don’t make you Jesse James.”
I wanted to learn all the new skills 
about marketing and branding. 
Because of passion.
“We’re done when 
I say we’re done.” 
Walter White
It’s time to cook again.
“I’ve still got 
things left to do.” 
Walter White
So here is this SlideShare guru 
ready to kick some ass.
I am ready and open for new 
opportunities and challenges! 
- collaborations 
- individual projects 
- jobs 
- sub-contracting
The Skills - Jarkko Sjöman 
- personal branding, communications 
and content marketing 
- presentations & public speaking 
- social media and online marketing 
- HR, recruitment, employer branding 
and talent management 
- online community management 
- coaching and consulting
So what can I 
do for YOU?
Call me to find out 
+358 45 3545 705 
or email: jarkko.sjoman@vakio.com
This was my story, 
what’s yours?
If you liked this deck 
Check out my other 
presentations. 
Click these:
And please share my slides. 
Or I’m branding bad. 
Follow me:
credits: 
http://i.huffpost.com/gen/1610686/thumbs/o-BREAKING-BAD-facebook.jpg 
http://hdw.eweb4.com/wallpapers/1756/ 
http://i.kinja-img.com/gawker-media/image/upload/s--BMZJzspe--/190rb394ke5pnjpg.jpg 
http://img1.wikia.nocookie.net/__cb20120210211152/breakingbad/images/0/0a/1x06_-_Tuco_looking_at_the_meth.jpg 
http://www.yenicikanlar.com.tr/wp-content/uploads/2014/08/breaking-bad.jpg 
http://img0.gtsstatic.com/wallpapers/f8bbdb6b2ee74d7929f5a95dd0aca2a1_large.jpeg 
http://i.huffpost.com/gen/1556343/thumbs/o-BREAKING-BAD-facebook.jpg 
http://images.wired.it/wp-content/uploads/2014/06/1403255093_mgid-uma-content-mtv.com-1713911.jpg 
http://majorspoilers.com/wp-content/uploads/2013/08/Saul.jpg 
http://www.geekbinge.com/wp-content/uploads/2014/01/Madrigal_Mike.jpg 
http://pixel.nymag.com/content/dam/daily/vulture/2012/08/06/06_breakingbadmike.jpg 
http:// 
metrouk2.files.wordpress.com2013/09/61a5cf82-119b-82f6-131a-49d6144738c8_bbs5b_gallery_210990_7_1-00 
4_rgb_v1-e1380292769181.jpg 
http://www.tv-calling.com/breaking-bad-week-posts/ 
http://www.hollywoodreporter.com/sites/default/files/2013/08/breaking_bad.jpg 
http://www.wired.com/wp-content/uploads/2014/06/Breaking-Bad-Heisenberg.jpg

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Breaking branding

  • 1. A story of personal branding and online marketing today. Breaking Branding by Jarkko Sjöman
  • 2. It’s 2014 and 99% of people still market like it’s 2004.
  • 3. “How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin
  • 4. Use strong content. Be bold. Show your passion. Tell who you are.
  • 5. You have to tell stories. And stand out.
  • 6. “If you're committed enough, you can make any story work. I once told a woman I was Kevin Costner, and it worked because I believed it.” Saul Goodman
  • 7. Every single marketer is a storyteller.
  • 8. You have to give value to your audience. And then ask for business.
  • 9. And to become a great storyteller, you have to get the attention first.
  • 10. Did I get yours now?
  • 11. A story of personal branding Breaking Branding
  • 12. If it scares you, it might be a good thing to try.
  • 13. Creating great content is the first step for you to become an influencer in the social world.
  • 14. It is also your first step to start personal branding.
  • 15. Create a simple and memorable statement describing who you are and what you have to offer.
  • 16. Pick 2-3 social platforms. Each sphere adds to your brand and personal reputation.
  • 17. I chose: icons are links SlideShare, LinkedIn and Twitter. And decided to be a Superman.
  • 18. This is my story Breaking Superman
  • 19. 2 years ago I uploaded my viral resume
  • 20.
  • 21. Slides became a passion. I always wanted to be better.
  • 22. “No more half-measures.” Mike Ehrmantraut
  • 23.
  • 25. Yeah, half a million baby! #Slideshare views
  • 27.
  • 28. One of the Top50 Influencers on Slideshere. Dude, there is The White House. And NASA.
  • 29. I became a public speaker, top influencer on Slideshare and a personal branding coach.
  • 30. “I did it for me. I liked it. I was good at it. And I was … I was alive.” Walter White
  • 31. Why don’t you start with your own content, today?
  • 32. “This kicks like a mule with its balls wrapped in duct tape!” Tuco Salamanca
  • 33. “When you set down the path to create art, whatever sort of art it is, understand that the path is neither short nor easy. That means you must determine if the route is worth the effort. If it’s not, dream bigger.” Seth Godin
  • 34. Mike Ehrmantraut “Just because you shot Jesse James don’t make you Jesse James.”
  • 35. I wanted to learn all the new skills about marketing and branding. Because of passion.
  • 36. “We’re done when I say we’re done.” Walter White
  • 37. It’s time to cook again.
  • 38. “I’ve still got things left to do.” Walter White
  • 39. So here is this SlideShare guru ready to kick some ass.
  • 40. I am ready and open for new opportunities and challenges! - collaborations - individual projects - jobs - sub-contracting
  • 41. The Skills - Jarkko Sjöman - personal branding, communications and content marketing - presentations & public speaking - social media and online marketing - HR, recruitment, employer branding and talent management - online community management - coaching and consulting
  • 42. So what can I do for YOU?
  • 43. Call me to find out +358 45 3545 705 or email: jarkko.sjoman@vakio.com
  • 44. This was my story, what’s yours?
  • 45. If you liked this deck Check out my other presentations. Click these:
  • 46. And please share my slides. Or I’m branding bad. Follow me:
  • 47. credits: http://i.huffpost.com/gen/1610686/thumbs/o-BREAKING-BAD-facebook.jpg http://hdw.eweb4.com/wallpapers/1756/ http://i.kinja-img.com/gawker-media/image/upload/s--BMZJzspe--/190rb394ke5pnjpg.jpg http://img1.wikia.nocookie.net/__cb20120210211152/breakingbad/images/0/0a/1x06_-_Tuco_looking_at_the_meth.jpg http://www.yenicikanlar.com.tr/wp-content/uploads/2014/08/breaking-bad.jpg http://img0.gtsstatic.com/wallpapers/f8bbdb6b2ee74d7929f5a95dd0aca2a1_large.jpeg http://i.huffpost.com/gen/1556343/thumbs/o-BREAKING-BAD-facebook.jpg http://images.wired.it/wp-content/uploads/2014/06/1403255093_mgid-uma-content-mtv.com-1713911.jpg http://majorspoilers.com/wp-content/uploads/2013/08/Saul.jpg http://www.geekbinge.com/wp-content/uploads/2014/01/Madrigal_Mike.jpg http://pixel.nymag.com/content/dam/daily/vulture/2012/08/06/06_breakingbadmike.jpg http:// metrouk2.files.wordpress.com2013/09/61a5cf82-119b-82f6-131a-49d6144738c8_bbs5b_gallery_210990_7_1-00 4_rgb_v1-e1380292769181.jpg http://www.tv-calling.com/breaking-bad-week-posts/ http://www.hollywoodreporter.com/sites/default/files/2013/08/breaking_bad.jpg http://www.wired.com/wp-content/uploads/2014/06/Breaking-Bad-Heisenberg.jpg