Most business owners and service professionals don’t consider themselves as a brand AND they really don’t know how to network strategically. This presentation covers how to build your PB through networking. The key takeaways are, Brand called You, Get Up, Get Out and Get Networking, how to use social Media to grow your brand. Plus, networking strategies to implement right away.

1. Building Your Personal Brand
Through Networking
Presented By
Tarsha Polk, MBA

2. SPEAKER | AUTHOR |
COACH

4. Key Takeaways
o Building the Brand Called
You
o Get Up, Get Out and Get
Networking
o Using Social Media to
Build Your Network
o Your Network is Your Net
Worth
This Photo by Unknown Author is licensed under CC BY-
NC-SA
How you can work with me to
help you build an influential
brand to attract more clients!

5. What is Personal Branding
Anyway?
Your brand is what people say
about you when you’re not in the
room.
~ Jeff Bezos

6. ELEMENTS OF PERSONAL
BRANDS
External
o Body language
o Professional Image
o Social media presence
o Visual brand
Perceptions
are formed in
less than 6
seconds

7. Elements of Personal Brands
Internal
oSkills, talents and expertise
oReputation
oPersonality

8. Why Create a Personal Brand?
o It makes you stand out
from others
o Top of mind awareness
o It presents the
authentic you
o It increases your
visibility

9. Case Study
Tywana Greene
Retired after 18yrs as a flight
attendant
Works in corporate jet sales
Male dominated industry
Little online visibility
Short term goal: generate sales leads.
leads.
Long term goal: be known as an expert
expert in private jet travel and be the

10. Case Study
Brand Personality
•Confident​
•Big personality​
•Organized
•Dependable
•Trustworthy
Tywana
“Tyger” Greene
Brand Position: Tywana ‘Tyger’
Greene, provides expert private aircraft rental

11. Before working with Team Marketing Lady

12. •Needed social proof (testimonials, pictures, video)​
•Developed online visibility. LinkedIn articles,
blogging, social profiles, etc
•Developed her website and online brand​ separate
from Dominion Charter
•Submitted her expertise to the media​
•Community involvement recommendations

13. Within a few
weeks she was
dominating the
first page of
Google.

14. Get Up, Get Out and Get to
Networking
Benefits of Networking
• Improves your image
• Increases opportunity
• Build a network
• Establishes rapport

15. Networking on Steroids

16. How Not to Network
•Don’t be a wallflower
•Don’t dominate the
conversation
•Don’t make it about YOU
instead of THEM
•Do make eye contact
•Do establish rapport
•Do ask qualifying questions
•Don’t pass your business card
without making a connection

17. • 28 page instructional guide
book
• 1 hour video presentation
explaining materials
• Worksheets / Handouts
• Goal planning
• Customer profile
• Networking planner
• Elevator pitch
• Unique Selling
Proposition
• Qualifying questions
• Relationship building
• Team 100
A 60-minute training program
designed to show you how to
leverage your local network and
maximize your marketing
power.

18. Strategic Networking
 What is your purpose and desired outcome?
 Will enough of your ideal customer be
there?
 Does your elevator pitch hook them in?
 Mingle and connect with the centers of
influence.

19. NFL’s Emerging Business Luncheon
Emmitt Smith, committee chair
Tisha Ford and Robbie Douglas

20. N. Texas Super Bowl Host Committee

22. Social Branding & Networking
Brand Yourself
 Branded profile pages
 Expertise in headline and
summary
 Position yourself as a thought
leader
 Vanity URL
Build Your Network
 Follow influential people
 Import your contacts
 Add value in groups
 Publish articles
 Use search features to

24. SOCIAL NETWORKING
Best Practices
 Include your picture
 Add a personal note to the invitation request
request
 Avoid sending group emails
 Get endorsements for your expertise
 Give and request recommendations

25. Your Network = Your Net Worth
High Net Worth Network
 Educate them
 Make it easy for them to send you referrals
 Give and you shall receive
 Bi-annual or quarterly connection calls/meetings
 Provide them with your marketing collateral
 Engage with them on social sites
 Give them sample products or free trials
“You are the average of
the 5 people you spend
the most time with”
~Jim Rohn

26. B.E.C.O.M.E. A POWERFUL
BRANDo Become the person you want to be.
o Evaluate the characteristics and habits of
successful people.
o Conduct your life centered around your values.
o Own it. Have confidence in yourself and your
abilities.
o Market your brand at work and in the community.
o Expect success.

27. Influential Brand
• A Quick and Easy Way to
Tell Your Brand Story
• How to Build a Marketing
Framework that Works
What’s Included:
• A downloadable Workbook
to take notes and complete
activities
• A Recording of the
webinar
• A list of Resources to help
you define, create, and
promote your brand
• Individual Feedback from
Tarsha on your brand story
• A simple Checklist to
guide you through

28. NEXT STEPS
1. Complete the form
2. Visit my table
3. Ask me questions about my
presentation