1) Branding is about creating a consistent identity and image for a product, service, or organization that differentiates it from competitors. Strong brands are built through deliberate branding efforts over time. 2) Some of the key elements that make up a brand include its name, logo, slogan, personality, image, and equity with customers. Developing a clear brand purpose and attributes is also important. 3) Measuring and ranking brand value provides insight into the most successful brands globally, with Coca-Cola, IBM, and Microsoft typically in the top three positions based on brand value.