If you've ever wondered how to build a personal brand, then look no further! I explain the "why" and "how" of building your personal brand. Just check out this easy to follow step by step instruction deck.
The document provides advice on personal branding and networking. It discusses discovering and developing your personal brand through understanding your strengths and goals. It emphasizes the importance of communicating your brand consistently across online and in-person platforms and maintaining your brand over time. Networking and volunteering are presented as ways to meet potential opportunities while strengthening your personal brand.
The document discusses the importance of personal branding. It defines personal branding as distinguishing yourself from others through words, ideas, images or values. It notes that personal branding can help you stand out, establish expertise, build connections and opportunities. The document provides golden rules for personal branding, such as having focus, being genuine, telling your story consistently and creating positive impact. It also gives tips for creating an effective personal brand, such as identifying your audience, becoming an expert, sharing expertise, developing a value proposition and using social media and networking.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
The document discusses personal branding and provides guidance on developing an effective personal brand. It outlines a four-step process for personal brand planning: discovery of one's story and strengths, defining goals, determining an approach using the four C's of consistency, conversation, community and content, and management through action and measurement. Key aspects of personal branding covered include being authentic, transparent and visible online, as well as monitoring what others say about your brand.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Personal Branding presentation presented to the J4801 & J7200 classes at the University of Memphis. This presentation was adapted from Dan Schawbel teachings on personal branding.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
The document provides advice on personal branding and networking. It discusses discovering and developing your personal brand through understanding your strengths and goals. It emphasizes the importance of communicating your brand consistently across online and in-person platforms and maintaining your brand over time. Networking and volunteering are presented as ways to meet potential opportunities while strengthening your personal brand.
The document discusses the importance of personal branding. It defines personal branding as distinguishing yourself from others through words, ideas, images or values. It notes that personal branding can help you stand out, establish expertise, build connections and opportunities. The document provides golden rules for personal branding, such as having focus, being genuine, telling your story consistently and creating positive impact. It also gives tips for creating an effective personal brand, such as identifying your audience, becoming an expert, sharing expertise, developing a value proposition and using social media and networking.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
The document discusses personal branding and provides guidance on developing an effective personal brand. It outlines a four-step process for personal brand planning: discovery of one's story and strengths, defining goals, determining an approach using the four C's of consistency, conversation, community and content, and management through action and measurement. Key aspects of personal branding covered include being authentic, transparent and visible online, as well as monitoring what others say about your brand.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Personal Branding presentation presented to the J4801 & J7200 classes at the University of Memphis. This presentation was adapted from Dan Schawbel teachings on personal branding.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
This document discusses how to build an online personal brand through social media platforms. It addresses establishing an online profile, collecting and sharing content from various sources, using tools like blogs and Twitter to engage others, and networking with similar people. The document suggests that an online presence and personal brand are now important professional assets, and that social media allows one to develop an "immortal" online identity through ongoing engagement and content sharing over time.
The document summarizes the key features of LinkedIn Premium, which allows users to further develop their professional brand and network. Premium provides tools to stand out from the crowd, track engagement metrics, conduct more advanced searches through additional filters, save favorite searches for alerts, and directly message connections and non-connections. The document provides tips on utilizing these Premium features to find new opportunities through an expanded network and visibility to the right audience.
Sohan Babu Khatri has extensive professional experience as CEO of Three H Management and director of White Space. He also works as an adjunct faculty at several universities. He holds a BE in Civil Engineering from Pulchowk Campus in Nepal, an MBA in Finance and Marketing from Bangalore University, and certifications in financial management and analysis.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
The document discusses the importance of personal branding for one's career. It defines personal branding as marketing oneself and one's career as a brand. It recommends discovering one's personal brand through reflection on strengths and reputation, creating a brand through online profiles, resumes and blogs, and communicating and maintaining the brand over time as one's career evolves. The key aspects of personal branding discussed are differentiation, value creation, gaining visibility through online presence, and protecting one's professional reputation.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
This document discusses personal branding and presentation skills. It begins by explaining why personal branding is important for differentiation. It then provides tips for using LinkedIn effectively for networking and job hunting. Next, it offers advice for resumes, interviews, and presenting with impact. Specifically, it recommends tailoring resumes visually and preparing for common interview questions. For presentations, it emphasizes keeping things simple, using the right charts, including high quality images, limiting effects, practicing, having passion, and learning from experts. The overall document aims to help readers strengthen their personal brand and presentation abilities.
How to brand and express yourself in 7 steps slideshareTeSsA FaBeR
This document outlines a 7-step process for personal branding: 1) Discover your purpose, 2) Get to know yourself better through self-discovery, 3) Increase self-awareness by understanding how others see you, 4) Use self-expression to tell others who you are, 5) Promote yourself through various marketing channels, 6) Build self-confidence by being authentic and an expert in what you do, and 7) Continually develop yourself with a growth mindset. The key aspects of personal branding are being true to yourself, adding value for others, and expressing your unique strengths and purpose.
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
The document provides information over 12 modules on personal branding. It discusses defining personal brand mantras and pillars, using SWOT analyses to identify strengths and opportunities, and maintaining consistency, clarity and constancy in branding. It emphasizes the importance of being genuine and connecting with others. Later modules discuss using tools like blogging and social media to develop a personal brand, and managing brand crises. The final modules focus on developing brand personality traits and wrapping up with parting words of wisdom on personal branding.
Personal Branding | Stand Out From The CrowdMoataz Yasser
Personal branding involves creating a unique promise of value for yourself that helps you stand out from others and get opportunities. It is important because of increased job competition. The personal branding canvas is a tool used to define your personal brand across nine blocks that cover your personality, values, services offered, target audience, qualifications, channels to reach your audience, and investments needed. The canvas should be discussed with customers, updated over time, and remember that the most important thing is to be authentic because everyone else is already taken.
Presented at the City of Toronto PAYE Learning Forum, Youth Employment Conference. October 22, 2013.
Gordon Ching talks about his personal life experiences and how failures, challenges and resilience will yield you the power of being able to immerse yourself with your internal compass.
Understanding what you want in life, what you want to be in life, and how you will get there are all variables that are enabled by people. Through the power of networking, you create an environment that continuously lifts you to your dreams, while also anchoring and grounding yourself.
Networking is often connected with an intimidating concept, while it is no more than a simple idea to spark conversation and create value for both parties. To network properly, you will need to translate value through your words, and actions. You always be asking yourself "how you can help them" versus asking "how they can help you."
Young and more senior people alike today need to embrace failure, and the ability to simply be yourself. To become the best authentic version of yourself so you are able to shine among success and failures.
How to REALLY use LinkedIn - mini LinkedIn PresentationBert Verdonck
Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website.
This mini LinkedIn presentation shows where the power of LinkedIn resides and how to tap into that power.
Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com
About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals. We are usually hired as a speaker or trainer.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
5 Main Steps of Personal Branding :
- Leverage yourself
- Manage your digital footprint.
- Build and define yourself.
- Manage and influence how others perceive you.
- Nurture your personal brand.
This document discusses how to build a strong personal brand that can help advance your career. It defines personal branding as how you market yourself and your unique value to others. Building an effective personal brand involves crafting a consistent image through your appearance, communication skills, social media presence, attitude, and confidence. Maintaining a positive personal brand differentiates you from competitors and enhances opportunities by establishing credibility, visibility and control over how others perceive you. A strong personal brand creates career benefits like wealth creation and resilience, helping you achieve your goals.
The document discusses using social media to develop a personal brand. It defines personal branding as the process of marking people and their careers as brands. It encourages establishing a unique personal brand through consistency across social media platforms. It also recommends regularly listening to conversations online and following influencers to become one and develop your personal brand.
Strengths Based Brand Building Slidesharebcgsolutions
The document discusses how to build a strong personal brand through strengths-based branding. It provides strategies for identifying individual strengths, developing three important components of branding including awareness, leadership and reputation, and owning a brand across social media platforms. The key aspects of branding are discussed as logos, images, popularity and differentiation in the market. Strong brands are defined by name recognition, focus on their expertise, quality and innovation.
This document discusses how to build an online personal brand through social media platforms. It addresses establishing an online profile, collecting and sharing content from various sources, using tools like blogs and Twitter to engage others, and networking with similar people. The document suggests that an online presence and personal brand are now important professional assets, and that social media allows one to develop an "immortal" online identity through ongoing engagement and content sharing over time.
The document summarizes the key features of LinkedIn Premium, which allows users to further develop their professional brand and network. Premium provides tools to stand out from the crowd, track engagement metrics, conduct more advanced searches through additional filters, save favorite searches for alerts, and directly message connections and non-connections. The document provides tips on utilizing these Premium features to find new opportunities through an expanded network and visibility to the right audience.
Sohan Babu Khatri has extensive professional experience as CEO of Three H Management and director of White Space. He also works as an adjunct faculty at several universities. He holds a BE in Civil Engineering from Pulchowk Campus in Nepal, an MBA in Finance and Marketing from Bangalore University, and certifications in financial management and analysis.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
The document discusses the importance of personal branding for one's career. It defines personal branding as marketing oneself and one's career as a brand. It recommends discovering one's personal brand through reflection on strengths and reputation, creating a brand through online profiles, resumes and blogs, and communicating and maintaining the brand over time as one's career evolves. The key aspects of personal branding discussed are differentiation, value creation, gaining visibility through online presence, and protecting one's professional reputation.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
This document discusses personal branding and presentation skills. It begins by explaining why personal branding is important for differentiation. It then provides tips for using LinkedIn effectively for networking and job hunting. Next, it offers advice for resumes, interviews, and presenting with impact. Specifically, it recommends tailoring resumes visually and preparing for common interview questions. For presentations, it emphasizes keeping things simple, using the right charts, including high quality images, limiting effects, practicing, having passion, and learning from experts. The overall document aims to help readers strengthen their personal brand and presentation abilities.
How to brand and express yourself in 7 steps slideshareTeSsA FaBeR
This document outlines a 7-step process for personal branding: 1) Discover your purpose, 2) Get to know yourself better through self-discovery, 3) Increase self-awareness by understanding how others see you, 4) Use self-expression to tell others who you are, 5) Promote yourself through various marketing channels, 6) Build self-confidence by being authentic and an expert in what you do, and 7) Continually develop yourself with a growth mindset. The key aspects of personal branding are being true to yourself, adding value for others, and expressing your unique strengths and purpose.
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
The document provides information over 12 modules on personal branding. It discusses defining personal brand mantras and pillars, using SWOT analyses to identify strengths and opportunities, and maintaining consistency, clarity and constancy in branding. It emphasizes the importance of being genuine and connecting with others. Later modules discuss using tools like blogging and social media to develop a personal brand, and managing brand crises. The final modules focus on developing brand personality traits and wrapping up with parting words of wisdom on personal branding.
Personal Branding | Stand Out From The CrowdMoataz Yasser
Personal branding involves creating a unique promise of value for yourself that helps you stand out from others and get opportunities. It is important because of increased job competition. The personal branding canvas is a tool used to define your personal brand across nine blocks that cover your personality, values, services offered, target audience, qualifications, channels to reach your audience, and investments needed. The canvas should be discussed with customers, updated over time, and remember that the most important thing is to be authentic because everyone else is already taken.
Presented at the City of Toronto PAYE Learning Forum, Youth Employment Conference. October 22, 2013.
Gordon Ching talks about his personal life experiences and how failures, challenges and resilience will yield you the power of being able to immerse yourself with your internal compass.
Understanding what you want in life, what you want to be in life, and how you will get there are all variables that are enabled by people. Through the power of networking, you create an environment that continuously lifts you to your dreams, while also anchoring and grounding yourself.
Networking is often connected with an intimidating concept, while it is no more than a simple idea to spark conversation and create value for both parties. To network properly, you will need to translate value through your words, and actions. You always be asking yourself "how you can help them" versus asking "how they can help you."
Young and more senior people alike today need to embrace failure, and the ability to simply be yourself. To become the best authentic version of yourself so you are able to shine among success and failures.
How to REALLY use LinkedIn - mini LinkedIn PresentationBert Verdonck
Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website.
This mini LinkedIn presentation shows where the power of LinkedIn resides and how to tap into that power.
Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com
About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals. We are usually hired as a speaker or trainer.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
5 Main Steps of Personal Branding :
- Leverage yourself
- Manage your digital footprint.
- Build and define yourself.
- Manage and influence how others perceive you.
- Nurture your personal brand.
This document discusses how to build a strong personal brand that can help advance your career. It defines personal branding as how you market yourself and your unique value to others. Building an effective personal brand involves crafting a consistent image through your appearance, communication skills, social media presence, attitude, and confidence. Maintaining a positive personal brand differentiates you from competitors and enhances opportunities by establishing credibility, visibility and control over how others perceive you. A strong personal brand creates career benefits like wealth creation and resilience, helping you achieve your goals.
The document discusses using social media to develop a personal brand. It defines personal branding as the process of marking people and their careers as brands. It encourages establishing a unique personal brand through consistency across social media platforms. It also recommends regularly listening to conversations online and following influencers to become one and develop your personal brand.
Strengths Based Brand Building Slidesharebcgsolutions
The document discusses how to build a strong personal brand through strengths-based branding. It provides strategies for identifying individual strengths, developing three important components of branding including awareness, leadership and reputation, and owning a brand across social media platforms. The key aspects of branding are discussed as logos, images, popularity and differentiation in the market. Strong brands are defined by name recognition, focus on their expertise, quality and innovation.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
This document provides advice on using social media and online tools like LinkedIn and blogs to market your personal brand as you launch your career. It emphasizes managing your online image and digital footprint, as potential employers may search for information about you online. LinkedIn is highlighted as a key tool for sharing your professional story and work experience. Tips are provided on optimizing your LinkedIn profile, such as using examples and multimedia, joining relevant groups, and networking. The importance of balancing online and offline networking is also stressed.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Building digital eminence: How to look great onlinelaurapnicholas
The document discusses how to build digital eminence online. It defines digital eminence as how a person is known and respected online based on their achievements and knowledge. It recommends 5 steps to build digital eminence: 1) define your personal brand, 2) optimize your LinkedIn profile, 3) share ideas through LinkedIn microblogging, 4) blog by commenting on other blogs, and 5) potentially launch your own blog or social media property. It emphasizes starting small by observing and engaging online, and defines actions to get started building an online presence through LinkedIn, blogging, and social media.
The document provides tips on building a personal brand online, including maintaining consistent profiles across platforms like blogs, LinkedIn, and Twitter. It emphasizes creating interesting and engaging content, networking actively both online and offline, and offering value to others in order to build professional connections and opportunities. The overall focus is on using social media strategically to showcase one's work and expertise.
This document provides an overview of marketing strategies for startups. It discusses the importance of branding and connecting with customers through marketing and design. It recommends startups know themselves and their customers in order to engineer an effective brand and social experience. The document outlines strategies for various social media platforms, creating engaging content, public relations, evaluating marketing efforts, and resources for further learning. Marketing helps startups raise funds, acquire customers, attract employees, and grow their business.
Digital Space Consulting provides digital communication and marketing services. They help clients with strategy, planning, messaging, social media, internet marketing, ecommerce, web content management, analytics and reporting. They have over 10 years of experience in these areas and focus on empowering brands and customers through digital engagement. The document provides tips and strategies for using social media effectively for business purposes such as gaining visibility, demonstrating expertise, relationship building and customer acquisition.
This document provides a social media strategy for small and medium businesses. It discusses how to use social media platforms like LinkedIn, Facebook, Twitter, blogs and personal websites to brand yourself, generate new business opportunities, and position yourself for future work. The strategy involves creating an online presence, engaging with connections and customers, and consistently posting relevant content to differentiate yourself and be found online.
The document discusses how social media marketing principles for businesses can also be applied to individuals seeking to improve their careers. It recommends acquiring the mindset of an athlete who is committed to their goals. The strategies presented include developing an online presence on networks like LinkedIn, Twitter and Facebook, building a personal brand, and becoming an entrepreneur in one's career through activities like blogging or content creation. The key message is that using social media proactively and developing an online reputation is no longer optional for career seekers.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
The document discusses how social media can be used effectively for business purposes. It outlines that social media marketing should begin by focusing on developing relationships and brand awareness through engaging with customers. These relationships can then be leveraged to generate revenue by encouraging engagement with content and calls to action that provide value to customers. The document provides tips for listening to customers, managing a brand's image, creating engaging content, and integrating social media strategies with other marketing channels.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
The document provides an agenda for a LinkedIn event focused on using LinkedIn for business purposes. The agenda includes sessions on one-to-one marketing, the power of LinkedIn, sessions for business, sales, and marketing leaders on LinkedIn, and avoiding rejection on LinkedIn. It also includes times for networking and Q&A.
Find, nurture and grow with social media marketingloopster3
This document provides tips on using social media marketing to build better relationships with customers and generate more leads. It discusses segmenting customers and differentiating marketing approaches. Specific social media platforms like LinkedIn and Facebook are examined, with advice on using them to prospect, connect, and nurture potential customers. The overall goal is to implement marketing and nurturing strategies that uncover and connect with ideal customers through social media in order to shorten sales cycles, generate more leads, and enjoy working with customers.
Digital Space Consulting is a digital agency that provides social media strategy, content creation, and analytics services. They help brands connect with customers and empower them through research and engagement. The document provides tips on building a social media strategy, including listening to conversations, becoming active on key platforms like LinkedIn and Twitter, sharing valuable content, and measuring results. It emphasizes starting simply by optimizing profiles, engaging with others, and staying connected to industry conversations.
Similar to The ABC's of Building Your Personal Brand (20)
2. Dana M Small
• 18+ BioPharma Industry Experience
• Eli Lilly & Company, Amgen, Gilead Sciences, BioMarin
• 15+ Years of Finance/Procurement
• 10+ Supporting Sales and Marketing
• MsCategoryManagement.com Blog
• Number 2 Top Procurement and Number 7 Supply Chain Global
Thought Leader (Thinkers 360)
• 100 Women B2B Thought Leaders to Know in 2020
3. Why you should build a personal brand
The ABC’s of personal
branding
Authentic
Bold
Consistent
The 123’s on how to
create a personal brand
What?
Where?
How?
Putting it all Together
Agenda
15. What Being Bold Really Means
Being Confident Having an Opinion
Sharing Your
Passions
Giving Perspective
Having a
Personality
Taking Risk
16. What Being Bold
Doesn’t Mean
Self-promoting
Discouraging to others
Obnoxious or Annoying
Creating Conflict and Chaos
The Loudest Voice
Purposely Misleading
Intimidating
29. Create Your Digital Brand
Have a good headshot
Keep your logo/graphics simple
Designs should be a reflection of you
Invest in professional photography
Make sure your look is unique
Be Memorable
30. Engage, Build
Content and
Distribute
1. Engage with others to
understand the landscape.
2. Build a repository of content.
3. Distribute content and continue
to engage with wider audiences.
Don’t push content just for the sake of
losing momentum.
Engage
Create
Distribute
31. Creative Folder Template – 4 Steps
90
Days
6Months
1Year
2Years
• Social media
conversations
• Create a website / blog
• Share over multiple sites
• Social media
conversations
• Create a website / blog
• Guest on Podcasts
• Create LinkedIn Articles
• Speak at Industry
Conferences
• Social media conversations
• Create a website / blog
• Guest on Podcasts, Blogs
• Create LinkedIn Articles
• Speak at Industry
Conferences
• Participate in webinars
• Articles / Interviews
• Social media conversations
• Create a website / blog
• Guest on Podcasts, Blogs
• Speak at Industry Conferences
• Participate in webinars
• Articles / Interviews
• YouTube Videos / Channel
• SlideShare Presentations
• Advisory Boards
• Guest University Lectures
• Global Speaking Engagements
• Private Company Presentations
• Paid Consulting
• LinkedIn Page
32. Thank You!
✨ Check out these
quick #protips on #categorymanagementmondays! ✨
You can spend just two minutes and update your
professional skills. Check it out below 👇
#mscategorymanagement
✨ Check out these
quick #protips on #categorymanagementmondays! ✨
You can spend just two minutes and update your
professional skills. Check it out below 👇
#mscategorymanagement
Editor's Notes
Hi, thank you so much for joining me today. I’m MCM, or Dana small,
and today I’m going to go through the ABC’s of Building your personal brand.
So let’s start with a little bit about me.
I’ve been in the BioPharma industry since 2002,
I’ve got 15 years of finance experience and I’ve spent 10 of those supporting sales and marketing.
It’s within that time, that I was able to pick-up on some of the best practices of brand building.
From that, I took what I learned, an applied it to my Ms. Category Management blog with tremendous results. But enough about me, let’s get to the agenda.
So what am I going to cover today?
The First is the why – why you should even think about building on your personal brand. A lot of people across different industries, typically don’t even think about having a brand, let alone building one.
But it’s extremely important in this new digital age.
Next, I’ll cover the ABC’s and 123’s of creating your personal brand.
Last, I’ll give you a little insight about best practices in putting what you’ve learned to use.
So you may be asking yourself, I’m in procurement, why the heck should I build a personal brand?
Well let me tell you.
To put things quite simply, you are who the internet says you are.
And unless you’ve been living under a rock, odds are that you have already unknowingly started brand building.
Just not in a way that may be thoughtful. So since you’ve already started, why not take advantage of it?
Especially if you are unsure of how you are being perceived.
The cool thing about building a brand is that even if there are negative perceptions about you, you have the ability to change them into positive ones.
You can control your image, better than anyone else.
Now since you’ve already got a head start on brand building, another great reason to add to it is networking.
It is truly amazing how nice people are on professional platforms like LinkedIn vs. Facebook or Instagram.
And this makes networking so much easier for all of us who sometimes struggling putting their selves out there.
Networking isn’t the only benefit. You’ll see there is a huge world of outside opportunities and new experiences once you take the dive into personal brand building.
Not to mention, it will give you a competitive edge when it comes to getting hired or promoted.
To give you some concrete examples of why you should build your brand, I thought I’d share some of my experiences.
From Global speaking events, to interviews and podcasts, and even advisory board memberships. All of these things come from my personal brand building.
Not to mention, they’ve earned me some nice additional income. And who couldn’t use a few extra dollars to save up for a rainy day?
The best part about this, is once I put myself and blog out there, they were all opportunities stemming from people reading and engaging with me.
So now you know why, you should build your brand,
let’s talk about the basics of personal brand building. Or the ABC’s of building your personal brand.
First is A, for be authentic. If you’re like myself this can be a fuzzy concept. But not to worry, I’m going to go over each one of the ABC’s in more depth.
Next is – B- be bold! You may want to blend in with the pack, but that also means people will miss you. If you don’t stand out in someway, you’re going to get passed over.
C is for being consistent. This is probably the most important to brand building. So focusing on consistence, should be your top priority.
So What do we mean we say, ‘be authentic’ –
to me it always seems a mystery or in the least a very fuzzy concept.
Yes, be real and don’t be fake but, in regards to what? And how?
So what does it really mean to be authentic? First and foremost, own your mistakes. We all screw up.
Trying to point the finger in another direction, isn’t going to help you. And eventually it will catch up with you.
Some of my earliest blogs and speaking events, were absolutely god awful. But that’s okay. I own them.
It’s okay because you are constantly evolving. Making mistakes is relatable, being perfect isn’t.
Next is credibility – do what you say you are going to. Nothing worse than having someone promise to do something or meet you somewhere and have them not show up. There’s no faster way to turn people off than to lie or not follow through on your promises.
Next is being yourself. Now, that may seem trivial, but given the digital age it’s extremely important. If you fake your images via photoshop, lie about accomplishments, you’re hurting your brand. You’ve lost people and they will never know the true you. Especially since nobody likes feeling as if they’ve been lied to.
Expressing your emotions –the statement “This makes me feel” is a great way to start. And some of my best posts have been because the words “LOVE or HATE” were in the title. Evoking emotion, is the basics of marketing.
Last, make sure you are relatable. People engage with others typically because they have the same beliefs or viewpoint. So if you are constantly bragging about driving your Bently or how you personally saved a company $100 million in 30 days, you can easily turn people off.
Now, just because you need to be authentic, you should not confuse it with being transparent.
Being authentic does NOT mean you need to share everything that goes on in your life. Especially when it comes to personal information.
You should try and keep personal things, well personal.
Nobody needs to know about your family drama or ongoing personal issues.
Now, along with understanding what being bold doesn’t mean, is a list of topics you should literally avoid at all costs. Like COVID 19.
So when you think about being authentic and not transparent, these are some of the areas you should stray from so that you aren’t oversharing.
Good rule of thumb is if it’s not appropriate for a first date, it’s not appropriate for building your brand either. Unless you want to be known for it.
Next up in the ABC’s of building a personal brand is B – for “Be Bold”
What does bold mean? Well first and foremost it means speaking up, whether it’s giving your opinion, sharing your passions or giving perspective.
It also means you need to be confident. Which most of the time should come very easily to you if you are talking about something you’ve worked on for years or you are extremely passionate about.
It also means having personality. This doesn’t mean you have to be eccentric by any means. But it does mean you should try to keep things lively.
Nothing is worse than listening to someone drone on in a flat and boring tone. While this may be good for you to listen to when you have trouble falling asleep, it won’t do anything in helping you build your personal brand.
Not to mention, in the internet age you can lose people’s attention quickly. So having a little bit of spice or personality, helps to keep others attention.
And don’t forget about taking risks. Stepping outside your comfort zone. You’ll never know you have hidden talents, if you don’t try something new.
And Columbus didn’t find America by sitting at home and weaving a basket.
On the other hand, let’s talk about what being bold doesn’t mean. Because a lot of the time bold people can be associated with some very unflattering traits. But it doesn’t always have to be the case.
Yes people who are self-promoting, loud or intimidating are bold. But not in a way that’s relatable. And not in a way that people will be encourage to reach out to you, quite the opposite in fact. They are going to run in the opposite direction
So you should still try to be bold, but not in a way that is over the top and off putting.
Bold is about having a “voice.” Not about shouting at people or telling them how great you are. You should let your work do that for you.
Although a little self promotion from time to time is OK, just don’t go overboard.
Just remember, you’re better off saying “hey, I did this, what do you think” than you are saying “Look at how great I am and all the wonderful things I have done.” Who would you rather approach? It’s very telling.
The last of the ABC’s of personal branding, is C - being consistent. It’s probably the most important of the basics in marketing and brand building. Consistent presentation of a brand has seen to increase a company’s revenue by 33%. So it’s extremely important to focus on when building your own personal brand.
If I asked you what color were these logos would you know? What about the slogans?
The reason you will probably be able to remember all of this is due to consistency.
Even if the product goes through a re-branding, you still should have a consistent color, logo or another visual element, that ties it together and makes it consistent.
Now hopefully you’ve got all the colors and logos in your head, so let’s take a look at if you were right!
I’ll give you a chance to take a quick look at see how well you’ve done.
But In the mean time, I thought it would be a good break to give you some fun facts about some of these brands so you can be the life of the party at your next zoom meeting.
Now McDonald’s was a bit of a trick question. There are many slogans they have had over the years and they are regionalized by country.
From the “look for the Golden Arches” , two all beef patties, You deserve a break today,, put a smile on, to. It seems McDonald’s likes to change their slogan as often as they do their skiivies.
Another fun fact – KFC’s slogan, is being paused due to COVID. It’s been around since the 50’s so it’s sad to see it go since it’s been deemed inappropriate in the current pandemic.
So great, you see that being consistent in one way or another, helps you remember a brand. But why is it important.
Well first of all people buy based on trust. And the product you will be selling, is yourself. So you have to ensure that people trust you. But how.
Well, first - You do this by creating a feeling that they know you.
Then you may ask, well how do I create a feeling they know me. Well, through awareness, recognition, and recall or rememberance.
And last you may say, well how do I build awareness, recognition and recall?
Well, awareness is a process. But you can do it be being consistent in your messaging.
.
You need a way to get in front of people a second, third or even twentieth time so you can prove to them you’re credible and trust worthy.
This, my friends, is marketing 101. Where branding fits in to provide the glue of consistency in your message (both your words and visuals) and that has the power to speed this whole trust- and awareness-building process up.
Now onto the topic consistency and rebranding. Because Mc Donald’s has changed their slogan more times than I can count, they haven’t change the visual of their golden arches.
So there are companies with whether it’s the slogan or logo who rebrand to try and reinvigorate sales. A key aspect of this is to keep consistent, some portion of the visual branding – typically it’s the color palate as you can see with the two examples.
But not all rebranding go well. And that’s why you have to be careful.
It’s the best way to lose followers or sales.
Because if you are out shopping on a Tuesday afternoon to get your Tropicana orange juice, you may just walk by the new product packaging. People will not recognize or believe it’s the right product, and sales fall because of it.
When it comes to personal branding, it is no different. Say you change your YouTube channel from talking about purchasing or procurement to pasture animals. The entire audience base you’ve previously built up, is most likely going to move away.
Now there are some reasons you’d want to stray away from your original brand
Like BP who has had the largest marine oil spilling in history. It’s also ironic they switched their logo to one that is representative of being green and environmentally friendly. But that’s probably the point. Nobody thinks of them in this way.
Now that we’ve covered the ABC’s of brand building, you may be asking yourself – well how do I start. I now have some sense of what and what not to do, but how do I get my feet wet? Well that’s an excellent question.
Because as I mentioned before, you’ve already started.
If you have any type of online presence, you have a brand.
Unless your name comes up completely blank in a google search, you’ve already completed step one.
So the 123’s of brand building. The first question you will want to ask yourself is the “What”, next is the “where” and the last is the how. But let’s dive a bit deeper into each of these questions.
The first question helps you discover a personal brand that accurately reflects your personal and professional identity. If you have a hard time creating a brand name, or logo - you can ask yourself these questions, to try and figure out what you are good at, and what you should focus on.
When I thought about my personal brand, I knew I was set apart by the formalized training I had at Amgen.
Since category management training this isn’t a common experience across companies, it became the focus of my personal brand.
I wanted to share my knowledge with others, who didn’t have the same formalized training. And who could benefit from my knowledge.
After you ask yourself, what are you good at or passionate about, you should move on to the “where.” Where do I want to go. Or another way to think of it – what do you want to be known for? Your personal brand is more than a reflection of who you are today; it’s a roadmap of where you to go.
In addition to understanding your existing skills and competencies, you should think about your strengths and weaknesses.
By going through a self assessment, you’ll uncover the skills and traits that make you distinct, as well as the areas where you need to improve or gain new knowledge in order to advance. Forecasting where you want to be in five or 10 years—and the attributes you want to be known for—can help you better determine what steps you need to take in order to get there.
The last of the 123’s and questions, is the HOW. And this is where it can get a tad bit complicated. Because there are many, many ways to get there. And not one is better than another, be-cause – it’s all dependent on your personal style and what you are comfortable with.
a lot of the preferences can come down to comfort with technology, and the production of it.
I started a blog /website but moved into all of these types of activities. I’m not consistent in producing YouTube videos and podcasts, but I’ve at least tried to move into new things to test and see what works well for me/what doesn’t. Which is key to building your personal brand.
That said, I’m still not on all of these channels. The majority yes, but some, I personally have zero interest in.
AS a side note, if you do use multiple channels, there are some cool social media tools, that allow you to post, respond to all of these accounts in one centralized location.
If you are planning on going into multiple channels, you may want to look into it.
And last but not least, let’s take the abc’s and 123’s and put it all together.
First, you need to define yourself, your brand through visuals. Again, this should really relate to who you are and what is reflective of your strengths.
Your brand, logo or slogan should be visualized in a way, that is reflective of your personality. And having a professional headshot or image, can go a long way in how people perceive you. Especially when it’s all virtual, and you won’t have a second chance to change it.
So make sure you take the time and effort to have consistent and polished visuals when it comes to your image, and your branding.
After you’ve gotten your look down, you need to get yourself moving. Here’s three easy steps to get there.
First, get your feet wet by engaging in other thought leaders in the industry. Get a good feel for what’s going on, and what the norms are. You don’t have to create any type of content at this point. It’s really more of a search and discovery mission.
Next, you should start to build a repository. If you are going to do this over the long term, you’ll want to be able to consistently post. Right? Consistency is key.
The easiest way I’ve found to do this, is to create 5-10 videos, blogs, podcasts at one time.
Having this repository, allows you to distribute them with a consistent cadence. It could be daily, weekly or monthly. It all depends on the time you want to spend and how often you can engage with others.
And if you’re looking to fast track, then your goals should be daily. Daily postings, daily commenting, daily sharing of resources. Which is much easier to do, if you’ve got 20-30 pieces of content like blogs, already to go and be published.
And once you start moving, don’t lose momentum. This is where picking the right cadence comes into play.
You can and should take breaks when you feel like you’ve spent too much time on a single platform. Especially if you are far enough along in your journey, and you are having a hard time coming up with new content.
It really doesn’t make sense to push out garbage. It will only hurt your brand.
Since I personally learn a lot by looking how someone else has done it. I thought it would be good to share my own.
I started my personal brand building, with a focus on writing a blog and distributing it on two platforms. That’s it. So the first 90 days, I spent building my website, writing blogs, and then starting to share them on LinkedIn and Twitter.
But as you can see over time, I’ve tried new things. Not all of them have worked. But in being open to new things, I was able to increase the breadth at which I operated my brand.
I never thought I’d create a youtube video, be on a podcast or advisory board, but somehow they have all happened organically.
And that’s the best part. I never approached anyone for opportunities,
they all came to me based on my blog posts and engaging with the community. This to me is the power of personal branding. I’m sure I could have even more opportunities if I was more proactive or wanted to use it for a personal business. But given this is a hobby, I just don’t have the time.
So yes, building your brand will take time and effort. But at the end of the day when you can turn your strengths into a side hustle and make some extra money, why not? I never went into this experience expecting to do anything but write some blogs and talk with people to build a presence on LinkedIn. And somehow, it snowballed into an additional revenue stream for me.
I personally never thought after almost two years of blogging, I’d be doing half of the things on this list. But again, that’s the beauty of it. Finding your hidden strengths.
So just know if you have a voice that is authentic, bold and consistent – people will hear it. And they will respond.