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SMU MBA Social Media Strategy
Digital Space Consulting is a digital agency that provides social media strategy, content creation, and analytics services. They help brands connect with customers and empower them through research and engagement. The document provides tips on building a social media strategy, including listening to conversations, becoming active on key platforms like LinkedIn and Twitter, sharing valuable content, and measuring results. It emphasizes starting simply by optimizing profiles, engaging with others, and staying connected to industry conversations.
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SMU MBA Social Media Strategy
- 1. Digital Space Consulting THE“HOW TO” BUILD YOUR SOCIAL STRATEGY Tips | Tricks | Platforms | Tactics “We are the CEOs of our own companies: Me Inc.”
- 2. Who We Are •Digital agency with over 10 years experience in content, creative, communications, and analytics • Passionate about the tools, platforms, and technology used to connect and engage consumers • Focused on empowering brands and customers by enabling them to research, relate and engage with each other • Entrenched in execution and creating a blueprint from here to there 2
- 3. What We Do 3 DigitalCommunication Initiatives Technology Components Analytics & Reporting SOCIAL MEDIA ECOMMERCEDIGITAL MESSAGING WEB CONTENT MANAGEMENT ECOMMERCE EMAIL / MARKETING SOCIAL COMMUNITIES SOCIAL PROFILING WEBSITE WIDGETS VIDEO SEO/SEM WEB ANALYTICS BUSINESS INTELLIGENCE STRATEGY + PLANNING INTERNET MARKETING
- 4. My Background Worked for “Big”agencies Started my own agency Now work with other agencies on client work
- 5. The problem you’retrying to solve 5 YOUR FIRST MISTAKE Assuming people are rational YOUR THIRD MISTAKE Assuming that once someone knows things the way you know them, they will choose what you choose YOUR SECOND MISTAKE Assuming people are eager to change 1 2 3
- 6. Why social mediashould be a part of 6 your strategy 1. Gain visibility Unlimited access to professionals, organizations, prospects, and customers in your target market 2. Provide transparency Being open and honest allows you to connect with others on common ground 3. Helps you ‘get to give’ Ask for help only after offering help to others the majority of the time 4. Allow ‘nobodies’ to become ‘somebodies’ Create and cultivate your personal brand
- 7. of small business marketersplan to increase their use of social media this year. of small business Marketers spend at least 10 minutes on social media marketing per day. Of small business marketers spend an hour or more on social media marketing per day. Social Media marketing isn’t a fad 7 More and more small businesses are leveraging the power of social
- 8. Do you know? 8 Doyou know these people? What about these people?
- 9. Let’s start withsome videos 9 Social Media 2013 Marketing Fundamentals Don’t Change
- 10. What happens every60 seconds on the internet 10 • 695,000 FACEBOOK STATUS UPDATES • 1,500 BLOG POSTS • 100+ NEW LINKEDIN ACCOUNTS • 694,455 GOOGLE SEARCHES • 98,000 TWEETS • 13,000 IPHONE APPS DOWNLOADED “Marketing today is about creating brand value by helping customers, not creating documents and blue pens with your logo on them.”
- 11. The New Reality… Ifcompanies don’t know you’re out there, you never get the OPPORTUNITY to be considered The Customer is in CONTROL. Your company, product, service, brand, reputation, etc. is now a search result… 11
- 12. Why social matters 12 1.Build relationships • Support network • Lead generation 2. Raise visibility • Increased awareness of you and your services 3. Demonstrate expertise • Opportunities to show thought leadership 4. Go public • Come out from behind the curtain • Find your voice/niche/point of view Share links Amplify others Give tips Be a resource Show expertise Blog Blog comments Social Networking LinkedIn
- 13. The “How To”Social Media for Business Hello World… 13
- 14. What do Ineed to do first? • Become a student of each platform • Engage and start conversations • Make sure that your profile is updated / keyword focused • Share content (articles, videos, webinars, events, etc.) • Center profiles on who you are, what you’re about, and how you help • Create a home online (social home) • Keep the personal personal and business strictly business Go ahead, ask the question - What’s the ROI of social media??? Create profiles – engage 14 42% havegeneratedcustomers throughFacebook 48% havegeneratedcustomersthroughTwitter 57% ofbusinesseshavegeneratedcustomers throughLinkedIn CUSTOMER ACQUISITION
- 15. Can you showme a couple of examples? • Be findable – What happens when someone Google’s your name? • Offer help and answer questions • Share useful content (Articles, Blogs) • Become a student of each platform 15
- 16. Profile: Scott Monty,Ford 16
- 17. But, Where DoI Get Started People are using the Internet to talk about your brand, products, competitors, customers, and clients – are you listening? Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem. WHERE TO LISTEN • Google Alerts • LinkedIn • Alltop.com • Search.Twitter.com • FollowerWonk.com • HelpAReporter.com (HARO) • Feedly • Socialmention.com • Topsy.com WHERE TO SHARE • Blogs • Forums • Twitter – hashtags / twitter talks • Facebook – status comments / groups • Linkedin – Groups • Quora • Review sites – Amazon / YouTube / Yelp • Yahoo Answers 17
- 18. 3 easy waysyou can leverage social media And get started - Market intelligence - Understand your customers and competitors - Track keyword mentions for your products services1- Identify opportunity - Listen for keywords - Identify influencers - Find prospects who are trying to find you 2- Build thought leadership - Become an expert in your niche - Grow your tribe / create authority3 18
- 19. So how doyou make the most of your 19 social media marketing efforts? ADD VALUE Share content that your audience will find helpful, informative, or entertaining
- 20. Curate | Build| Manage | Measure Get content • Google Alerts • AllTop.com • SocialMention.com • Feedly • Mention Build a team • Crowdspring.com • eLance.com • Contently.com Manage your message • Hootsuite.com • Buffer Track • Who are you writing for? • What is the purpose? • What is the call to action? • What are you measuring? The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media. 20 Measure • Twitter followers / @ Mentions • Linkedin Followers • LinkedIn connections / profile views 5
- 21. • What youwill be able to do • Schedule tweets/Facebook/LinkedIn posts automatically • Manage multiple social profiles • http://hootsuite.com/help Simplest Place To Start? 21
- 22. Simplest Place ToStart (Industry) 22
- 23. Simplest Place ToStart (Competitor) 23
- 24. Simplest Place ToStart (Identify Problems) 24
- 25. Simplest Place ToStart (Listen) 25
- 26. Starter Matrix –What You Need Content Sources Profiles Marketing Tools Simple One Pager What Else You Need Google Alerts LinkedIn Google Trends About.me Gmail account LinkedIn Twitter Google AdWords Magnt.com Pocket Alltop Facebook SavePublishing.com Tumblr.com Twitter Feed Feedly Pinterest Followerwonk.com Buffer SocialMention.com Instagram Fanpage Karma HootSuite Newsle Quora LinkedIn Maps Unroll.me Stumbleupon Google+ Mention Mapp Elance.com /Odesk.com Mention About.me Manage Flitter 26
- 27. Starter Matrix –What You Need Collaboration Tools Content Tools Google Tools (Chrome Extension) Who I Read Storyboardthat.com Contently.com Rapportive Copyblogger / New Rainmaker Trello.com WriterAccess.com Boomerang Seth Godin / Start-up School HipChat.com TextBroker.com Moz.com / White Board Friday Basecamp Chris Brogan Dropbox Social Media Examiner Mashable Social Media Today Gary Vaynerchuck 27
- 28. 8 Point Guideto Bootstrap Your Personal Brand 28 Where to start • Stop planning and start doing • Position yourself against the brand leader • Be freakishly persistent (comment, re-tweet, ask a question) • Associate with winners (customers/employees/vendors/peers) • Do favors for free (read comments) • Be a connector to establish a strong peer group / Be a great resource • Partner with bigger people (get a sense of what’s important) • Get a duck • Build your team • Invest in tools that either save you time, make you money, or make you look smart • Perfection is the enemy of good • Replicate, scale, iterate, repeat Final thought Follow on Twitter/LinkedIn: Find out their interests, the kinds of things they share, and most importantly, the content gets the most traction from their audiences.
- 29. Create social profiles Optimizeyour profiles to let customers, partners, and vendors find you Become a student of social platforms Establish a social home Engage and start answering questions Include keywords that are relevant to your type of business Write profiles about who you are, what you do, and how you can help Follow your metrics • Who are you writing for? • What is the purpose? • What is the call to action? • What are you measuring? Have a game plan 29 Stay connected to the conversation Don’t be upset with the results you didn’t get from the work you didn’t do
- 30. Where We Connect 30 Membersince 2010 Current Speaker for Pubcon 2013 Speaker Board Member since 2013 Member since 2010
- 31. Digital Space Consulting Create.Connect. Engage. Thank You.
- 32. How to ContactUs DigitalSpaceConsulting.com James@digitalspaceconsulting.com Linkedin.com/in/Jloomstein Twitter.com/jloomstein Slideshare.net/jloomstein/presentations 32