Digital Space Consulting is a digital agency that provides social media strategy, content creation, and analytics services. They help brands connect with customers and empower them through research and engagement. The document provides tips on building a social media strategy, including listening to conversations, becoming active on key platforms like LinkedIn and Twitter, sharing valuable content, and measuring results. It emphasizes starting simply by optimizing profiles, engaging with others, and staying connected to industry conversations.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for BusinessUlistic Inc.
Kick off Small Business Week 2009 in Calgary with Stuart Crawford and the Calgary Chamber of Commerce. Social Media 101 and how to build trust within the community using everyday social networking and social media tools such as blogs, twitter, linkedin, youtube and blogtalkradio. Stuart Crawford from Bulletproof InfoTech presented to Chamber members to kick off small business week.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for BusinessUlistic Inc.
Kick off Small Business Week 2009 in Calgary with Stuart Crawford and the Calgary Chamber of Commerce. Social Media 101 and how to build trust within the community using everyday social networking and social media tools such as blogs, twitter, linkedin, youtube and blogtalkradio. Stuart Crawford from Bulletproof InfoTech presented to Chamber members to kick off small business week.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
In this presentation we cover the basics of what Social and Digital Marketing are, the benefits of Facebook as well as why using LinkedIn is important for personal and business.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
This is the most recent version of my presentation/seminar "Winning Strategies and Your Business". It can be tailored to fit a 1, 2, 4 or 8 hour seminar format.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Pubcon presentation from New Orleans. Getting the most out of your agency. Covering:
- why partner with a digital marketing agency
- how to select the right digital marketing agency
- how to get the most out of your digital marketing agency
- how in-house marketing directors view the world
- how to set-up clients for success
- tools for running your in-house marketing team
- where to get smart on digital marketing trends
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Pubcon Austin presentation - SEO Campaign Management : How Not to Get Fired. Presentation includes, internal set-up and seo agency management tools, platforms for seo success, tools to stay smart on seo trends, how to add value as a seo consultant, and seo audit examples. For more information follow on Twitter at www.twitter.com/jloomstein and www.twitter.com/crown_partners.
http://www.digitalspaceconsulting.com Top 10 tips for optmizing linkedin profile for job search. Digital Space Consulting reviews what you need to do for your LinkedIn profile to increase your digital media footpring.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. Digital Space Consulting
THE “HOW TO” BUILD YOUR SOCIAL STRATEGY
Tips | Tricks | Platforms | Tactics
“We are the CEOs of our own companies: Me Inc.”
2. Who We Are
• Digital agency with over 10 years experience in content, creative, communications,
and analytics
• Passionate about the tools, platforms, and technology used to connect and engage
consumers
• Focused on empowering brands and customers by enabling them to research, relate
and engage with each other
• Entrenched in execution and creating a blueprint from here to there
2
3. What We Do
3
Digital Communication Initiatives
Technology Components
Analytics & Reporting
SOCIAL MEDIA ECOMMERCEDIGITAL
MESSAGING
WEB CONTENT
MANAGEMENT
ECOMMERCE EMAIL /
MARKETING
SOCIAL
COMMUNITIES
SOCIAL
PROFILING
WEBSITE
WIDGETS
VIDEO SEO/SEM
WEB
ANALYTICS
BUSINESS
INTELLIGENCE
STRATEGY +
PLANNING
INTERNET
MARKETING
5. The problem you’re trying to solve
5
YOUR FIRST MISTAKE
Assuming people are rational
YOUR THIRD MISTAKE
Assuming that once someone knows things the way you know them,
they will choose what you choose
YOUR SECOND MISTAKE
Assuming people are eager to change
1
2
3
6. Why social media should be a part of
6
your strategy
1. Gain visibility
Unlimited access to professionals, organizations, prospects, and customers in
your target market
2. Provide transparency
Being open and honest allows you to connect with others on common ground
3. Helps you ‘get to give’
Ask for help only after offering help to others the majority of the time
4. Allow ‘nobodies’ to become ‘somebodies’
Create and cultivate your personal brand
7. of small business
marketers plan to increase
their use of social media
this year.
of small business
Marketers spend at least
10 minutes on social
media marketing per day.
Of small business
marketers spend an hour
or more on social media
marketing per day.
Social Media marketing isn’t a fad
7
More and more small businesses are leveraging the power of social
9. Let’s start with some videos
9
Social
Media 2013
Marketing Fundamentals
Don’t Change
10. What happens every 60 seconds on the
internet
10
• 695,000 FACEBOOK STATUS
UPDATES
• 1,500 BLOG POSTS
• 100+ NEW LINKEDIN ACCOUNTS
• 694,455 GOOGLE SEARCHES
• 98,000 TWEETS
• 13,000 IPHONE APPS
DOWNLOADED
“Marketing today is about creating brand value by helping customers, not
creating documents and blue pens with your logo on them.”
11. The New Reality…
If companies don’t know you’re out there, you never get the OPPORTUNITY to
be considered The Customer is in CONTROL.
Your company, product, service, brand, reputation, etc. is now a
search result…
11
12. Why social matters
12
1. Build relationships
• Support network
• Lead generation
2. Raise visibility
• Increased awareness of you and your services
3. Demonstrate expertise
• Opportunities to show thought leadership
4. Go public
• Come out from behind the curtain
• Find your voice/niche/point of view
Share
links
Amplify
others
Give tips
Be a
resource
Show
expertise
Blog
Blog
comments
Social Networking
LinkedIn
13. The “How To” Social Media for Business
Hello World…
13
14. What do I need to do first?
• Become a student of each platform
• Engage and start conversations
• Make sure that your profile is updated / keyword focused
• Share content (articles, videos, webinars, events, etc.)
• Center profiles on who you are, what you’re about, and
how you help
• Create a home online (social home)
• Keep the personal personal and business strictly business
Go ahead, ask the question - What’s the ROI of social media???
Create profiles – engage
14
42%
havegeneratedcustomers
throughFacebook
48%
havegeneratedcustomersthroughTwitter
57%
ofbusinesseshavegeneratedcustomers
throughLinkedIn
CUSTOMER ACQUISITION
15. Can you show me a couple of examples?
• Be findable – What happens when someone Google’s your name?
• Offer help and answer questions
• Share useful content (Articles, Blogs)
• Become a student of each platform
15
17. But, Where Do I Get Started
People are using the Internet to talk about your brand, products,
competitors, customers, and clients – are you listening?
Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.
WHERE TO LISTEN
• Google Alerts
• LinkedIn
• Alltop.com
• Search.Twitter.com
• FollowerWonk.com
• HelpAReporter.com (HARO)
• Feedly
• Socialmention.com
• Topsy.com
WHERE TO SHARE
• Blogs
• Forums
• Twitter – hashtags / twitter talks
• Facebook – status comments / groups
• Linkedin – Groups
• Quora
• Review sites – Amazon / YouTube / Yelp
• Yahoo Answers
17
18. 3 easy ways you can leverage social
media
And get started
- Market intelligence
- Understand your customers and competitors
- Track keyword mentions for your products services1- Identify opportunity
- Listen for keywords
- Identify influencers
- Find prospects who are trying to find you
2- Build thought leadership
- Become an expert in your niche
- Grow your tribe / create authority3
18
19. So how do you make the most of your
19
social media marketing efforts?
ADD VALUE
Share content that your audience will find helpful, informative, or entertaining
20. Curate | Build | Manage | Measure
Get content
• Google Alerts
• AllTop.com
• SocialMention.com
• Feedly
• Mention
Build a team
• Crowdspring.com
• eLance.com
• Contently.com
Manage your message
• Hootsuite.com
• Buffer
Track
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use
of social media.
20
Measure
• Twitter followers / @ Mentions
• Linkedin Followers
• LinkedIn connections / profile views
5
21. • What you will be able to do
• Schedule tweets/Facebook/LinkedIn posts automatically
• Manage multiple social profiles
• http://hootsuite.com/help
Simplest Place To Start?
21
26. Starter Matrix – What You Need
Content Sources Profiles Marketing Tools Simple One
Pager
What Else You Need
Google Alerts LinkedIn Google Trends About.me Gmail account
LinkedIn Twitter Google AdWords Magnt.com Pocket
Alltop Facebook SavePublishing.com Tumblr.com Twitter Feed
Feedly Pinterest Followerwonk.com Buffer
SocialMention.com Instagram Fanpage Karma HootSuite
Newsle Quora LinkedIn Maps Unroll.me
Stumbleupon Google+ Mention Mapp Elance.com /Odesk.com
Mention About.me Manage Flitter
26
27. Starter Matrix – What You Need
Collaboration Tools Content Tools Google Tools (Chrome
Extension)
Who I Read
Storyboardthat.com Contently.com Rapportive Copyblogger / New Rainmaker
Trello.com WriterAccess.com Boomerang Seth Godin / Start-up School
HipChat.com TextBroker.com Moz.com / White Board Friday
Basecamp Chris Brogan
Dropbox Social Media Examiner
Mashable
Social Media Today
Gary Vaynerchuck
27
28. 8 Point Guide to Bootstrap Your Personal Brand
28
Where to start
• Stop planning and start doing
• Position yourself against the brand leader
• Be freakishly persistent (comment, re-tweet, ask a question)
• Associate with winners (customers/employees/vendors/peers)
• Do favors for free (read comments)
• Be a connector to establish a strong peer group / Be a great resource
• Partner with bigger people (get a sense of what’s important)
• Get a duck
• Build your team
• Invest in tools that either save you time, make you money, or make you look smart
• Perfection is the enemy of good
• Replicate, scale, iterate, repeat
Final thought
Follow on Twitter/LinkedIn: Find out their interests, the kinds of things they share, and most
importantly, the content gets the most traction from their audiences.
29. Create social profiles
Optimize your
profiles to let
customers,
partners, and
vendors find you
Become a student of
social platforms
Establish a social
home
Engage and start
answering questions
Include keywords that are relevant to your type
of business
Write profiles about who
you are, what you do, and
how you can help
Follow your metrics
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
Have a game plan
29
Stay connected to the
conversation
Don’t be upset with the results you didn’t get
from the work you didn’t do
30. Where We Connect
30
Member since 2010
Current Speaker for Pubcon
2013 Speaker
Board Member since 2013
Member since 2010
32. How to Contact Us
DigitalSpaceConsulting.com
James@digitalspaceconsulting.com
Linkedin.com/in/Jloomstein
Twitter.com/jloomstein
Slideshare.net/jloomstein/presentations
32