Branding ISM-NV
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Personal branding is an opportunity to define your unique value and skills to help others. It involves determining who you want to help, how you can help them, and why you are uniquely qualified. Developing an online personal brand through tools like blogs, social media, and websites allows you to engage in conversations that position you as an expert in your field. While building an audience takes time, consistently providing valuable content is key to developing relationships and establishing yourself as a trusted resource.
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Branding ISM-NV
- 1. Personal Branding Bret L. Simmons, Ph.D. ISM-NV September 20, 2012
- 2. Main Points Today 1. Personal branding is a huge opportunity and responsibility 2. Being searchable and shareable is good for your business 3. Proper operating principles are the key to success
- 3. Personal Brand If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
- 4. Value What you can do uniquely well to help others address issues or solve problems that matter to them.
- 5. Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?
- 7. New business card www.bluehost.com
- 8. New business card 1. Associate your name and face with your value 2. Create content and connections that will get you indexed and ranked for your name and value
- 11. Social Media You must be personal and conversant
- 12. Lead with value Wrap the personal around your value
- 13. Name, Picture, Purpose • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)
- 24. Blogging • Micro publishing platform • Force yourself to become part of the conversation • Best damn marketing tool • Free • Video
- 27. What most companies think 1. When we get started, people will show up 2. Well, we gave it a couple months, and no one showed up, so let’s quit Falls & Decker, 2011
- 28. The Reality • It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blog Falls & Decker, 2011
- 29. The Fundamentals • Listen first • Be responsive • Be honest • Provide value • Sell last Falls & Decker 2011
- 30. Remember • Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value Falls & Decker, 2011, p. 180
- 31. Examples • Cody Witt • Lisa Drake • Jessica Torres • Tiffany Brown • Kati Nelson • Samantha Conway • Kristin Stith • Tahoe Mountain Sports
- 32. Questions?
- 33. Bret L. Simmons, Ph.D. www.bretlsimmons.com Bret.simmons@gmail.com (775) 336-9576