Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
Big Ideas Bigger Dreams: Quotes from 45 Top Entrepreneurs of 2016SurveyCrest
Big Ideas and Bigger Dreams! The mantra that entrepreneurs live by.
Read these quotes and learn how to apply their lessons to your business and climb that elusive ladder to success.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
30 best Creative, Design & Marketing QuotesMike Hendrixen
30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
Big Ideas Bigger Dreams: Quotes from 45 Top Entrepreneurs of 2016SurveyCrest
Big Ideas and Bigger Dreams! The mantra that entrepreneurs live by.
Read these quotes and learn how to apply their lessons to your business and climb that elusive ladder to success.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
30 best Creative, Design & Marketing QuotesMike Hendrixen
30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
42 Useful Digital and Social Media Marketing QuotesAlexandra M. Coțe
Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Have you lost direction and focus in your business? Find out how understanding and communicating your core values can help you find your direction again and move your business from the infant or teenage stage, to a mature business.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
The phrase design-driven seems to be used a lot these days and companies everywhere are touting their “design-driven culture”. What does that mean? For a lot of companies it means having an awesome design team, simple user experiences or awe inspiring design. The reality is that these views couldn’t be further from the truth. Being design-driven means creating a culture that centers on people and drives a share understanding of what it takes to make your company truly lovable. In this session Kelsey Ruger will share insights on the steps you can take embrace design by systematically making it a part of your company’s culture. You’ll learn the critical components you will need to build and maintain a culture of design.
Leading Without Seeing: managing distributed teamsShane Pearlman
The rules are the same. Treat people well. Expect great things from them. Be human. The details though, they make all the difference. Managing the nuances of engagement and productivity with a couple thousand miles between you and your team is both science and art. My name is Shane. I have been running a fully distributed team of 20-40 North American creatives for the last 5 years. Our success has come from a cohesive set of technical and cultural systems: the right people, the right environment and the right tools.
* Build the right team: happy, helpful, curious & accountable
* The rhythm: offer consistency
* Relationships in the void
* Use the right tools
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
Learning's from book: The steve jobs way:
Key Aspects covered: Thoughts of steve jobs on:
Marketing
Team
Competition
Product and Design
Organization
Be your self
People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work.
Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.”
In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder.
There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder.
This SlideShare explains the art of the picking a co-founder and is part of the LinkedIn Influencer series for #mystartupstory.
Photo credit: https://www.flickr.com/photos/jrmllvr/
The economy has shifted!
In 2018 - You Must Shift! Your business must shift!
Your thoughts must shift! Your focus must shift!
In this workshop you will learn how to make this year...
Your Best Year Ever!
From Goals to Right Actions to Focus to Building Business Relationships, this workshop is a tool to grow your business and yourSELF!
Join me in this life-changing workshop as I help you...
Make 2018 Your Best Year Ever!
Manny Sarmiento - President and CEO
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
42 Useful Digital and Social Media Marketing QuotesAlexandra M. Coțe
Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Have you lost direction and focus in your business? Find out how understanding and communicating your core values can help you find your direction again and move your business from the infant or teenage stage, to a mature business.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
The phrase design-driven seems to be used a lot these days and companies everywhere are touting their “design-driven culture”. What does that mean? For a lot of companies it means having an awesome design team, simple user experiences or awe inspiring design. The reality is that these views couldn’t be further from the truth. Being design-driven means creating a culture that centers on people and drives a share understanding of what it takes to make your company truly lovable. In this session Kelsey Ruger will share insights on the steps you can take embrace design by systematically making it a part of your company’s culture. You’ll learn the critical components you will need to build and maintain a culture of design.
Leading Without Seeing: managing distributed teamsShane Pearlman
The rules are the same. Treat people well. Expect great things from them. Be human. The details though, they make all the difference. Managing the nuances of engagement and productivity with a couple thousand miles between you and your team is both science and art. My name is Shane. I have been running a fully distributed team of 20-40 North American creatives for the last 5 years. Our success has come from a cohesive set of technical and cultural systems: the right people, the right environment and the right tools.
* Build the right team: happy, helpful, curious & accountable
* The rhythm: offer consistency
* Relationships in the void
* Use the right tools
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
Learning's from book: The steve jobs way:
Key Aspects covered: Thoughts of steve jobs on:
Marketing
Team
Competition
Product and Design
Organization
Be your self
People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work.
Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.”
In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder.
There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder.
This SlideShare explains the art of the picking a co-founder and is part of the LinkedIn Influencer series for #mystartupstory.
Photo credit: https://www.flickr.com/photos/jrmllvr/
The economy has shifted!
In 2018 - You Must Shift! Your business must shift!
Your thoughts must shift! Your focus must shift!
In this workshop you will learn how to make this year...
Your Best Year Ever!
From Goals to Right Actions to Focus to Building Business Relationships, this workshop is a tool to grow your business and yourSELF!
Join me in this life-changing workshop as I help you...
Make 2018 Your Best Year Ever!
Manny Sarmiento - President and CEO
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
This is the most recent version of my presentation/seminar "Winning Strategies and Your Business". It can be tailored to fit a 1, 2, 4 or 8 hour seminar format.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Charla sobre social media y personal branding para alumnos de Bachillerato que acudieron al Campus Preuniversitario de la Universidad CEU Cardenal Herrera en junio de 2014
A deck I presented in 2011 at an AMA meeting along w/ Ramsey Mohsen & Chris Kovac. Social media, influencer relationship management, American Marketing Association
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
Marketing and selling has become more and more expensive and seemingly, less effective. The average person is exposed to 5,000 marketing messages and 121 emails every single day.
It's hardly surprising if your messages miss the goal...
Businesses have become accustomed to casting their net as widely as possible to attract as many prospects as they can. If you do this, you're bound to get one or two good customers, right?
This results in wasted efforts, high advertising spend and little reward for your work.
So, flip your marketing on its head and take a personal approach to your sales and marketing process. Use strategies such as account-based marketing and tools like LinkedIn to deliver targeted messages directly to key prospects.
Know your customers and know them well. Join us for a game of discovery to growing your business into the top flight including:
modern sales techniques
targeted marketing
growing your network.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Pubcon presentation from New Orleans. Getting the most out of your agency. Covering:
- why partner with a digital marketing agency
- how to select the right digital marketing agency
- how to get the most out of your digital marketing agency
- how in-house marketing directors view the world
- how to set-up clients for success
- tools for running your in-house marketing team
- where to get smart on digital marketing trends
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Pubcon Austin presentation - SEO Campaign Management : How Not to Get Fired. Presentation includes, internal set-up and seo agency management tools, platforms for seo success, tools to stay smart on seo trends, how to add value as a seo consultant, and seo audit examples. For more information follow on Twitter at www.twitter.com/jloomstein and www.twitter.com/crown_partners.
http://www.digitalspaceconsulting.com Top 10 tips for optmizing linkedin profile for job search. Digital Space Consulting reviews what you need to do for your LinkedIn profile to increase your digital media footpring.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. Digital Space Consulting
THE “HOW TO” BUILD YOUR SOCIAL STRATEGY
Tips | Tricks | Platforms | Tactics
March 2015
“We are the CEOs of our own companies: Me Inc.”
2. Who We Are
• Digital agency with over 10 years experience in content, creative, communications,
and analytics
• Passionate about the tools, platforms, and technology used to connect and engage
consumers
• Focused on empowering brands and customers by enabling them to research, relate
and engage with each other
• Entrenched in execution and creating a blueprint from here to there
2
4. The problem you’re trying to solve
5
YOUR FIRST MISTAKE
Assuming people are rational
YOUR THIRD MISTAKE
Assuming that once someone knows things the way you know them,
they will choose what you choose
YOUR SECOND MISTAKE
Assuming people are eager to change
1
2
3
5. Next - What are you
6
• Freelancer or Entrepreneur
• What happens if you leave your business for one day?
• What happens if you leave your business for one year?
• How are you organized for growth
Freelancer
Scalable
System
Brand
Architect
6. What you need to think about
7
From a marketing point of view
• How do we deliver a positive customer experience throughout the research, discovery,
and purchase journey
• How do we create client or customer-centric content
• How do we create the right message to the right audience at the right time
• How do measure the effectiveness of our marketing dollar
• How do we maximize marketing budget with limited talent and training resources
• How do we create our brand so people know, like, trust, and buy from us
From a start-up point of view
+ How do I grow and scale
+ What is the hard part
+ 1,000 true believers
+ What is my story
9. Let’s start with some videos
10
Social
Media 2014
Marketing Fundamentals
Don’t Change
10. What happens every 60 seconds on the
internet
11
• 695,000 FACEBOOK STATUS
UPDATES
• 1,500 BLOG POSTS
• 100+ NEW LINKEDIN ACCOUNTS
• 694,455 GOOGLE SEARCHES
• 98,000 TWEETS
• 13,000 IPHONE APPS
DOWNLOADED
“Marketing today is about creating brand value by helping customers, not
creating documents and blue pens with your logo on them.”
11. Why social media should be a part of
12
your strategy
1. Gain visibility
Unlimited access to professionals, organizations, prospects, and customers in
your target market
2. Provide transparency
Being open and honest allows you to connect with others on common ground
3. Helps you ‘get to give’
Ask for help only after offering help to others the majority of the time
4. Allow ‘nobodies’ to become ‘somebodies’
Create and cultivate your personal brand
12. The New Reality…
If companies don’t know you’re out there, you never get the OPPORTUNITY to
be considered The Customer is in CONTROL.
Your company, product, service, brand, reputation, etc. is now a
search result…
13
13. Why social matters
14
1. Build relationships
• Support network
• Lead generation
2. Raise visibility
• Increased awareness of you and your services
3. Demonstrate expertise
• Opportunities to show thought leadership
4. Go public
• Come out from behind the curtain
• Find your voice/niche/point of view
Share
links
Amplify
others
Give tips
Be a
resource
Show
expertise
Blog
Blog
comments
Social Networking
LinkedIn
14. The “How To” Social Media for Business
Hello World…
15
15. What do I need to do first?
• Become a student of each platform
• Engage and start conversations
• Make sure that your profile is updated / keyword focused
• Share content (articles, videos, webinars, events, etc.)
• Center profiles on who you are, what you’re about, and
how you help
• Create a home online (social home)
• Keep the personal personal and business strictly business
Go ahead, ask the question - What’s the ROI of social media???
Create profiles – engage
16
42%
havegeneratedcustomers
throughFacebook
48%
havegeneratedcustomersthroughTwitter
57%
ofbusinesseshavegeneratedcustomers
throughLinkedIn
CUSTOMER ACQUISITION
16. Can you show me a couple of examples?
• Be findable – What happens when someone Google’s your name?
• Offer help and answer questions
• Share useful content (Articles, Blogs)
• Become a student of each platform
17
18. But, Where Do I Get Started
People are using the Internet to talk about your brand, products,
competitors, customers, and clients – are you listening?
Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.
WHERE TO LISTEN
• Google Alerts
• LinkedIn
• Alltop.com
• Search.Twitter.com
• FollowerWonk.com
• HelpAReporter.com (HARO)
• Feedly
• Socialmention.com
• Topsy.com
WHERE TO SHARE
• Facebook sponsored posts
• Twitter – hashtags / twitter talks
• Linkedin – Groups / sponsored posts
• Quora
• Review sites – Amazon / YouTube / Yelp
• Yahoo Answers
• HARO
19
19. 3 easy ways you can leverage social
media
And get started
- Market intelligence
- Understand your customers and competitors
- Track keyword mentions for your products services1- Identify opportunity
- Listen for keywords
- Identify influencers
- Find prospects who are trying to find you
2- Build thought leadership
- Become an expert in your niche
- Grow your tribe / create authority3
20
20. So how do you make the most of your
21
social media marketing efforts?
ADD VALUE
Share content that your audience will find helpful, informative, or entertaining
21. Curate | Build | Manage | Measure
Get content
• Google Alerts
• AllTop.com
• SocialMention.com
• Feedly
• LinkedIn / Pulse
Build a team
• Crowdspring.com
• WriterAccess.com
• Elance.com
• LinkedIn.com
Manage your message
• Hootsuite
• Buffer
• Sponsored Posts (FB)
• Sponsored Posts (LI)
Track
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of
social media.
22
Measure
• Twitter followers / @ Mentions
• Linkedin Followers
• LinkedIn connections / profile views
5
You rank in the top 5% for
profiles views among your
connections
22. How you drive business (freelancing / consulting)
23
• Give away a free guide that is directly related to your business
• Pick one or two keywords and optimize the heck out of them
• Build your personal brand
• Ask and answer questions on social media
• Create an email pop up (grow your audience)
• Find interview opportunities (podcasts)
• Guest blog
• Powerful links back to your website
• Bigger audiences
• Personal brand building
• Launch a multi-author blog
• small army of writers to create one blog/week
23. • What you will be able to do
• Schedule tweets/Facebook/LinkedIn posts automatically
• Manage multiple social profiles
• http://hootsuite.com/help
Simplest Place To Start?
24
27. Starter Matrix – What You Need
Content Sources Profiles Marketing Tools Simple One
Pager
What Else You Need
Google Alerts LinkedIn Google Trends About.me Gmail account
LinkedIn Twitter SavePublishing.com Magnt.com Pocket
Alltop Facebook Followerwonk.com Tumblr.com Twitter Feed
Feedly Pinterest Fanpage Karma Buffer / Hootsuite
SocialMention.com Instagram Mention Mapp Basecamp / Highrise
Newsle Quora Unroll.me
Stumbleupon Trello
Flipboard HipChat
Mention
29
28. Starter Matrix – What You Need
Content / PR /
Social Tools
Tools Where I learn Who I Read
Contently.com Rapportive (Google) This Week in Startups (Podcast) Copyblogger
WriterAccess.com Boomerang (Google) Seth Godin / Start-up School (Podcast) Chris Brogan
Snag.it Ask Gary Vaynerchuck Show (YouTube) Moz.com / White Board Friday
Evernote Jing Ted Talks Scott Stratten
Manage Flitter MailChimp Rainmaker (Podcast) Social Media Examiner
TwitterFeed.com Uberconference School of Greatness – Lewis Howes
(Podcast)
Mashable
Mention Harvest Startup Class (Sam Altman) Social Media Today
Newsle
30
29. 8 Point Guide to Bootstrap Your Personal Brand
31
Where to start
• Stop planning and start doing
• Position yourself against the brand leader
• Be freakishly persistent (comment, re-tweet, ask a question)
• Do favors for free (read comments)
• Be a connector to establish a strong peer group
• Partner with bigger people (get a sense of what’s important)
• Get a duck
• Build your team
• Invest in tools that either save you time, make you money, or make you look smart
• Perfection is the enemy of good
• Replicate, scale, iterate, repeat
• If you want to go fast – go alone. If you want to go far – go together.
Final thought
30. Create social profiles
Optimize your
profiles to let
customers,
partners, and
vendors find you
Become a student of
social platforms
Establish a social
home
Engage and start
answering questions
Include keywords that are relevant to your type
of business
Write profiles about who
you are, what you do, and
how you can help
Follow your metrics
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
Have a game plan
32
The dream is FREE –
The HUSTLE is sold
separately
Don’t be upset with the results you didn’t get
from the work you didn’t do
32. How to Contact Us
DigitalSpaceConsulting.com
James@digitalspaceconsulting.com
Linkedin.com/in/Jloomstein
Twitter.com/jloomstein
Slideshare.net/jloomstein/presentations
34
Editor's Notes
What you need to start your start-up. Before you even think about how to market your product/service. Think:
Idea
Product
Team
Execution
Ideas come first (startup second). But before the product - its about your audience. Build a product for audience - not a product for your audience. A bad idea is still bad. Great execution towards a bad idea will get you nowhere.
AirBNB came because Brian Chesky couldn’t pay his rent.
Ideas matter first.
The hard part of ideas is that they often seem terrible in the beginning.
The 13th search engine
The 10th social network only limited to college students
Way to spend the night on a stranger's couch
What’s your story:
Are you a revolutionary or an underdog
Make them believe you’re giving them something they can’t get anywhere else.
Give a reason to follow you
It’s all about loyalty, exclusivity, and inside access
Serve your audience before you serve yourself
83 percent of executives said they plan to increase their use of freelance workers over the next three years
Co-working locations are growing
chat, file-sharing, web-based collaboration, and knowledge-management tools proliferating, it's easier than ever to stay in touch with clients and work closely with their employees
Create some profiles on some freelance sites, do a little moonlighting, and see how it goes. If it goes well, you can devote more effort to it. If not, you'll have learned it's not for you."
more security than your employed friends