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dallas-seo-interactive-marketing-presentation
Digital Space Consulting provides digital communication and marketing services. They help clients with strategy, planning, messaging, social media, internet marketing, ecommerce, web content management, analytics and reporting. They have over 10 years of experience in these areas and focus on empowering brands and customers through digital engagement. The document provides tips and strategies for using social media effectively for business purposes such as gaining visibility, demonstrating expertise, relationship building and customer acquisition.
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- 1. Digital Space Consulting THE “HOW TO BUILD YOUR (PERSONAL)” SOCIAL STRATEGY Tips | Tricks | PlaAorms | TacDcs “We are the CEOs of our own companies: Me Inc.”
- 2. Who We Are • Digitalagency with over 10 years experience in content, creative, communications, and analytics • Passionate about the tools, platforms, and technology used to connect and engage consumers • Focused on empowering brands and customers by enabling them to research, relate and engage with each other • Entrenched in execution and creating a blueprint from here to there 2
- 3. What We Do DigitalCommunication Initiatives STRATEGY + PLANNING DIGITAL MESSAGING SOCIAL MEDIA INTERNET MARKETING ECOMMERCE Technology Components WEB CONTENT MANAGEMENT ECOMMERCE EMAIL / MARKETING SOCIAL COMMUNITIES Analytics & Reporting WEB ANALYTICS BUSINESS INTELLIGENCE SOCIAL PROFILING 3 VIDEO SEO/SEM WEBSITE WIDGETS
- 4. The problem you’retrying to solve 1 2 3 YOUR FIRST MISTAKE Assuming people are raDonal YOUR SECOND MISTAKE Assuming people are eager to change YOUR THIRD MISTAKE Assuming that once someone knows things the way you know them, they will choose what you choose 4
- 5. Why social mediashould be a part of your strategy 1. Gain visibility Unlimited access to professionals, organizaDons, prospects, and customers in your target market 2. Provide transparency Being open and honest allows you to connect with others on common ground 3. Helps you ‘get to give’ Ask for help only aaer offering help to others the majority of the Dme 4. Allow ‘nobodies’ to become ‘somebodies’ Create and culDvate your personal brand 5
- 6. Social Media marketingisn’t a fad More and more small businesses are leveraging the power of social Of small business marketers spend an hour or more on social media markeDng per day. of small business Marketers spend at least 10 minutes on social media markeDng per day. 6 of small business marketers plan to increase their use of social media this year.
- 7. Do you know? Do you know these people? What about these people? 7
- 8. Let’s start withsome videos Social Media 2013 Marketing Fundamentals Don’t Change 8
- 9. What happens every60 seconds on the internet • 695,000 FACEBOOK STATUS UPDATES • 1,500 BLOG POSTS • 13,000 IPHONE APPS DOWNLOADED • 100+ NEW LINKEDIN ACCOUNTS • 694,455 GOOGLE SEARCHES • 98,000 TWEETS “Marke<ng today is about crea<ng brand value by helping customers, not crea<ng documents and blue pens with your logo on them.” 9
- 10. The New Reality… Ifcompanies don’t know you’re out there, you never get the OPPORTUNITY to be considered The Customer is in CONTROL. Your company, product, service, brand, reputation, etc. is now a search result… 10
- 11. Why social matters 1. Build relaDonships • Support network • Lead generaDon Blog 2. Raise visibility • Increased awareness of you and your services 3. Demonstrate experDse Blog comments Social Networking • OpportuniDes to show thought leadership 4. Go public LinkedIn • Come out from behind the curtain • Find your voice/niche/point of view Share links Amplify others Give Dps 11 Be a resource Show experDse
- 12. The “How To”Social Media for Business Hello World… 12
- 13. What do Ineed to do first? have generated customers through Facebook • • Become a student of each plaAorm Engage and start conversaDons Make sure that your profile is updated / keyword focused Share content (arDcles, videos, webinars, events, etc.) Center profiles on who you are, what you’re about, and how you help Create a home online (social home) Keep the personal personal and business strictly business have generated customers through Twimer • • • • • of businesses have generated customers through LinkedIn Create profiles – engage 57% 48% 42% CUSTOMER ACQUISITION Go ahead, ask the question - What’s the ROI of social media??? 13
- 14. Can you showme a couple of examples? • • • • Be findable – What happens when someone Google’s your name? Offer help and answer quesDons Share useful content (ArDcles, Blogs) Become a student of each plaAorm 14
- 15. Profile: Scott Monty,Ford 15
- 16. But, Where DoI Get Started People are using the Internet to talk about your brand, products, compe8tors, customers, and clients – are you listening? WHERE TO LISTEN • Google Alerts • LinkedIn • Alltop.com • Search.Twimer.com • FollowerWonk.com • HelpAReporter.com (HARO) • MuckRack.com • SocialmenDon.com • Topsy.com WHERE TO SHARE • Blogs • Forums • Twimer – hashtags / twimer talks • Facebook – status comments / groups • Linkedin – QA / Groups • Quora • Review sites – Amazon / YouTube / Yelp • Yahoo Answers Want to know what people are saying about you on TwiFer? Facebook? Blogs? Forums? No problem. 16
- 17. Lets talk alittle LinkedIn – 5 ways to be rock star 17
- 18. 3 easy waysyou can leverage social media And get started 1 2 3 -‐ Market intelligence -‐ Understand your customers and compeDtors -‐ Track keyword menDons for your products services -‐ IdenDfy opportunity -‐ Listen for keywords -‐ IdenDfy influencers -‐ Find prospects who are trying to find you -‐ Build thought leadership -‐ Become an expert in your niche -‐ Grow your tribe / create authority LinkedIn is a great place to learn what businesses are talking about; Twi>er is a great place to learn what businesses are bitching about. – Paul Gilllin 18
- 19. So how doyou make the most of your social media marketing efforts? ADD VALUE Share content that your audience will find helpful, informaDve, or entertaining 19
- 20. Curate | Build| Manage | Measure 1 3 5 2 Get content • Google Alerts • AllTop.com • SocialMenDon.com • Feedly • LinkedIn / Pulse Build a team • Crowdspring.com • WriterAccess.com • Contently.com Measure 4 Manage your message • Hootsuite.com • PitchEngine.com • Buffer Track • • • Who are you wriDng for? What is the purpose? What is the call to acDon? • What are you measuring? • • Twimer followers / @ MenDons Linkedin Followers • LinkedIn connecDons / profile views The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media. 20
- 21. Simplest Place ToStart? • What you will be able to do • Schedule tweets/Facebook/LinkedIn posts automaDcally Manage mulDple social profiles • hmp://hootsuite.com/help • 21
- 22. Simplest Place ToStart (Industry) 22
- 23. Simplest Place ToStart (Competitor) 23
- 24. Simplest Place ToStart (Identify Problems) 24
- 25. Simplest Place ToStart (Listen) 25
- 26. Two Last Things+ My Warning 26
- 27. 2 Find Out WhatPeople Are Searching For - Find your top 3-5 terms - People search (LinkedIn) - Google Insights Create Profiles - About.me - LinkedIn - Facebook - Twitter 1 3 4 5 Say Something - Hootsuite - LinkedIn - Twitter - Facebook Optimize profiles - Add keywords to headlines, titles, descriptions, summary, skills, links to websites, bios, etc. Find Stuff To Say / Organize Content - Google Alerts - Feedly - LinkedIn Pulse - SocialMention.com - Twitter Lists - AllTop.com 6 Measure - # Followers - # Connections - # LinkedIn Views - # LinkedIn Searches
- 28. Starter Matrix –What You Need Content Sources Profiles Domain/Hos@ng/Design Simple One Pager What Else You Need Google Alerts LinkedIn GoDaddy.com About.me Gmail account LinkedIn Twimer BlueHost.com Magnt.com Pocket Alltop Facebook HostMonster.com Tumblr.com Twimer Feed Feedly Pinterest Elance.com Buffer SocialMenDon.com Instagram Odesk.com HootSuite.com Newsle Quora Stumbleupon Google+ Unroll.me Flipboard 28
- 29. Starter Matrix –What You Need Collabora@on Tools Content Tools Google Tools (Chrome Who I Read Mural.ly Contently.com RapporDve Copyblogger Storyboardthat.com WriterAccess.com Boomerang Seth Godin Trello.com TextBroker.com Extension) Chris Brogan HipChat.com Scom Stramen Basecamp Social Media Examiner Mashable Social Media Today Gary Vaynerchuck 29
- 30. 8 Point Guideto Bootstrap Your Personal Brand Where to start • • • • • • • • Stop planning and start doing Position yourself against the brand leader Be freakishly persistent (comment, re-tweet, ask a question) Associate with winners (customers/employees/vendors/peers) Do favors for free (read comments) Be a connector to establish a strong peer group Partner with bigger people (get a sense of what’s important) Get a duck Final thought • Follow on TwiMer/LinkedIn: Find out their interests, the kinds of things they share, and most importantly, the content gets the most tracDon from their audiences. 30
- 31. Have a gameplan Create social profiles Engage and start answering questions Write profiles about who you are, what you do, and how you can help Establish a social home Become a student of social platforms Include keywords that are relevant to your type of business Optimize your profiles to let customers, partners, and vendors find you Don’t be upset with the results you didn’t get from the work you didn’t do 31 Follow your metrics • Who are you writing for? • What is the purpose? • What is the call to action? • What are you measuring? Stay connected to the conversation
- 32. Where We Connect CurrentSpeaker for Pubcon 2013 Speaker Board Member 2013 Member since 2010 Member since 2010 32
- 33. Digital Space Consulting Create.Connect. Engage. Thank You.
- 34. How to ContactUs DigitalSpaceConsulting.com James@digitalspaceconsulting.com Linkedin.com/in/Jloomstein Twitter.com/jloomstein Slideshare.net/jloomstein/presentations 34