Kristian Andersen, a designer and founder, emphasizes the importance of creativity in driving innovation and growth within companies. He outlines three strategies to foster creativity: mastering visual storytelling, challenging existing norms, and engaging in hands-on creation. He argues that effective capitalism is key to unleashing creativity, enabling better ideas to emerge and flourish.

1. THE FIRST
1,500,000,000*
IS THE EASIEST.
FOSTERING CREATIVITY IN A
MATURING, HIGH GROWTH COMPANY

2. Kristian Andersen
Designer + Founder + Investor
My name is Kristian. I’m a
designer, angel investor and
founder.
I love #startups & the people that
start them.
Gravity Labs
www.kristian.vc / @KristianIndy

3. Crafting brand experiences
people love.
KA+A is a strategic design consultancy. We work with organizations to design
world-class brands, products, services and experiences. From fresh-faced
startups to dominant market leaders, KA+A works with some of the most
ambitious and innovative companies in the world.

5. WHY YOU SHOULD GIVE A
S**T ABOUT CREATIVITY.

6. CREATIVITY IS THE RAW
INPUT OF INNOVATION.

7. INNOVATION IS THE
COMMERCIALIZATION OF
CREATIVITY.

8. THE MOST EFFECTIVE
SYSTEM OF SPURRING
CREATIVITY IS CAPITALISM.

9. THE BEST IDEAS OFTEN
START OUT AS
SOMETHING ELSE

10. MOST PEOPLE DON'T
RECOGNIZE GOOD IDEAS.
GOOD IDEAS THE ALTER
THE POWER BALANCE.

11. THE BEST WAY TO HAVE A
GOOD IDEA IS TO HAVE LOTS
OF IDEAS.

12. 3 THINGS
YOU CAN START
DOING TODAY.

13. 1
MASTER THE ART OF
(VISUAL) STORYTELLING
THINKING IS VISUAL, NOT VERBAL. WE DON’T THINK IN WORDS.

15. 2
PICK FIGHTS WITH
EXISTING ORTHODOXIES.
WHY? WHY? WHY? WHY?

16. DON’T LET SYSTEMS
DEFINE YOUR STRATEGY...
YOUR STRATEGY SHOULD
DEFINE YOUR SYSTEMS.

17. DEDUCTIVE VS. ADDUCTIVE
DEDUCTIVE
USING PAST KNOWLEDGE TO SOLVE CURRENT
PROBLEMS.
ADDUCTIVE
IMAGINING AND VISUALIZING A FUTURE THAT
SHOULD YET EXIST.

18. IS THIS A
PRODUCT
OR A
SERVICE?

19. 3
GO MAKE SOMETHING
BECOME A MAKER REGARDLESS OF YOUR ROLE.

20. REQUIRES PERMISSION +
ENCOURAGEMENT
RELIES ON TRUST +
REWARDS BRAVERY

21. Gravity Labs

22. Q&A