Yahoo provides search, content, community, and personalization through its four pillar approach. It has over 70% of global search reach and 2.4 billion daily queries. Yahoo also leads in content by delivering engaging new content essential to users. Additionally, Yahoo empowers users through community and allows personalization throughout the site.
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
Mc donald's case study - Gamification in customer engagement - Manu Melwin Joymanumelwin
McDonald’s succeeded in increasing their product sales by using gamification concepts derived from the classic game of Monopoly. This promotion dates back to 1987. And it takes place entirely offline. When you buy certain products from McDonald’s, you will receive tickets.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
Mc donald's case study - Gamification in customer engagement - Manu Melwin Joymanumelwin
McDonald’s succeeded in increasing their product sales by using gamification concepts derived from the classic game of Monopoly. This promotion dates back to 1987. And it takes place entirely offline. When you buy certain products from McDonald’s, you will receive tickets.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Kampagnen-Tracking: UTM, aber mit System & in schön! - Vortrag SEO Campixx Be...Harald Grocholl
Zeigt euer Google Analytics 30% oder sogar 40% Direct-Traffic?
Dann solltet ihr euer Kampagnen-Tracking überprüfen. UTM-Parameter helfen dabei, Besuche von Social, Newslettern, Affiliate, Google Business Profile etc. besser zuordnen zu können.
Dabei sollte man auf systematisches Vorgehen achten - und abschreckend muss es auch nicht aussehen ...
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...Taste
Naklikat a spustit reklamu na Facebooku dnes zvládne každý. Ale maximalizovat její potenciál vyžaduje zkušenosti a cit pro byznys. Jaké jsou základní pilíře propagace na Facebooku, na které se často zapomíná? Které reklamy by v účtech neměly nikdy chybět? Kolik peněz by se "mělo" do reklamy investovat? To je jen malá ochutnávka témat, na která se podíváme. Maximálně prakticky, abyste si z přednášky odnesli konkrétní tipy pro vaši značku.
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
In this workshop I went through all the settings to help users make sure they have this powerful WordPress plugin configured correctly. It can be overwhelming and the slightest wrong configuration could easily affect your search results.
Insights & Advertising on the Growing Instacart MarketplaceTinuiti
America’s shopping habits were changing in the wake of COVID-19. With 57% of the grocery ecommerce market and order volume up by as much as 500% in 2020, Instacart has emerged as an undisputed opportunity for brands to acquire and retain grocery and CPG shoppers.If you are in store at a participating retailer, then an Instacart Ads program should be part of your media strategy. Join Tinuiti and Instacart as we dig into the top trends dominating 2020 and unpack the latest insights across our digital aisles. We’ll also breakdown Instacart ads, how they work, and the different Instacart ad campaigns you can launch to reach grocery shoppers.
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfSearch Engine Journal
Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share it with you.
Looking to adapt your SEO strategies and maximize results with more informed KPIs?
Join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies.
You’ll learn:
- Organic traffic averages by industry, including finance, healthcare, retail, tech, travel and more.
- The top three rich result types by industry, and the leading content providers by sub-industry.
- How to use proven enterprise SEO strategies to boost your results.
The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks.
Ensure your organic SEO strategy is set up for success for the remainder of 2023 with this powerful new report.
Travelling, especially oversea travelling is an emerged trend among Vietnamese people with living condition increasing in recent years. This survey was made to explore the motivation in choosing a country to travel.
This survey was conducted among more than 1,000 Vietnamese, who are above 18 years old, across nationwide in March 2019.
How Google My Business works. Google My Business connects your business directly with customers, whether they're looking for you on Search, Maps or Google+. The presentations shows my results a business who I claimed their GMB for. This is definitely a local directly that can generate business.
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
Gerald Murphy and Lily Ray discuss how to build the best SEO strategy. We cover how to integrate Amazon, Google and YouTube as part of an integrated search strategy.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviou...AnneNguyen92
"A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviours in a Post-Pandemic World" presented by Jessica Small at Mumbrella's Travel Marketing Summit 2023
Telling Your Story Through Branding is an overview of how stories serve as vehicles to illustrate differentiation and easily share the brand experience.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Kampagnen-Tracking: UTM, aber mit System & in schön! - Vortrag SEO Campixx Be...Harald Grocholl
Zeigt euer Google Analytics 30% oder sogar 40% Direct-Traffic?
Dann solltet ihr euer Kampagnen-Tracking überprüfen. UTM-Parameter helfen dabei, Besuche von Social, Newslettern, Affiliate, Google Business Profile etc. besser zuordnen zu können.
Dabei sollte man auf systematisches Vorgehen achten - und abschreckend muss es auch nicht aussehen ...
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...Taste
Naklikat a spustit reklamu na Facebooku dnes zvládne každý. Ale maximalizovat její potenciál vyžaduje zkušenosti a cit pro byznys. Jaké jsou základní pilíře propagace na Facebooku, na které se často zapomíná? Které reklamy by v účtech neměly nikdy chybět? Kolik peněz by se "mělo" do reklamy investovat? To je jen malá ochutnávka témat, na která se podíváme. Maximálně prakticky, abyste si z přednášky odnesli konkrétní tipy pro vaši značku.
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
In this workshop I went through all the settings to help users make sure they have this powerful WordPress plugin configured correctly. It can be overwhelming and the slightest wrong configuration could easily affect your search results.
Insights & Advertising on the Growing Instacart MarketplaceTinuiti
America’s shopping habits were changing in the wake of COVID-19. With 57% of the grocery ecommerce market and order volume up by as much as 500% in 2020, Instacart has emerged as an undisputed opportunity for brands to acquire and retain grocery and CPG shoppers.If you are in store at a participating retailer, then an Instacart Ads program should be part of your media strategy. Join Tinuiti and Instacart as we dig into the top trends dominating 2020 and unpack the latest insights across our digital aisles. We’ll also breakdown Instacart ads, how they work, and the different Instacart ad campaigns you can launch to reach grocery shoppers.
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfSearch Engine Journal
Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share it with you.
Looking to adapt your SEO strategies and maximize results with more informed KPIs?
Join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies.
You’ll learn:
- Organic traffic averages by industry, including finance, healthcare, retail, tech, travel and more.
- The top three rich result types by industry, and the leading content providers by sub-industry.
- How to use proven enterprise SEO strategies to boost your results.
The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks.
Ensure your organic SEO strategy is set up for success for the remainder of 2023 with this powerful new report.
Travelling, especially oversea travelling is an emerged trend among Vietnamese people with living condition increasing in recent years. This survey was made to explore the motivation in choosing a country to travel.
This survey was conducted among more than 1,000 Vietnamese, who are above 18 years old, across nationwide in March 2019.
How Google My Business works. Google My Business connects your business directly with customers, whether they're looking for you on Search, Maps or Google+. The presentations shows my results a business who I claimed their GMB for. This is definitely a local directly that can generate business.
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
Gerald Murphy and Lily Ray discuss how to build the best SEO strategy. We cover how to integrate Amazon, Google and YouTube as part of an integrated search strategy.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviou...AnneNguyen92
"A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviours in a Post-Pandemic World" presented by Jessica Small at Mumbrella's Travel Marketing Summit 2023
Telling Your Story Through Branding is an overview of how stories serve as vehicles to illustrate differentiation and easily share the brand experience.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
Content from my books on employer branding: "Brand from the Inside", "Brand for Talent". Includes definitions and how to embark on an employer branding initiative.
Branding a service-based business is inherently more complex than branding a consumer product. Outlines common misperceptions of brands, defines what brands are, what they do, and why they matter. Provides a blueprint for effective brand strategy, recommended positioning approaches for an HR service business and process for brand building.
Successful acquisitions occur more often when there is sharing, not taking, between two organizations. In this webinar, Bob Johnson takes a look at managing an employer brand in a time of transition and shows how a stronger employer brand is created by sharing culture, mission and values.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
Communication strategy proposal for Yahoo!, Inc based on secondary and primary research. Survey of over 500 respondents was collected and analyzed to construct the communication strategy to rebrand Yahoo!, Inc.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
Presentation on why building, maintaining, and fostering relationships through comprehensive digital and web strategies is key for individual businesses, associations, and industry success.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
3. YAHOO’S FOUR PILLAR APPROACH With over 70% of global search reach and 2.4 billion queries a day , Yahoo! is committed to search. Enabling people to find, use, share and expand all human knowledge. SEARCH
4. YAHOO’S FOUR PILLAR APPROACH We continue to lead the industry by constantly delivering new and engaging content which is essential to our users. A Destination For Great Content CONTENT
5. YAHOO’S FOUR PILLAR APPROACH At Yahoo!, we provide an environment of community that empowers people by connecting them to others. Feel the Pulse COMMUNITY
6. YAHOO’S FOUR PILLAR APPROACH At It started with My Yahoo!, but personalization is now pervasive throughout Yahoo!. Yahoo! Your Way PERSONALIZATION
7. LEVERAGE OUR MODES OF ENGAGEMENT Y! Italy Microsite Y! Mexico Movies Top Page Module Y! Canada “Today on Yahoo!” Module Y! France Video Clips
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12. THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS Display Audience Solid Lifts, Mass Reach Search & Display Audience Larger Lifts, Targeted Largest Lifts, Highly Targeted Search & Display Audience
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14. One team to piece it all together Working with Yahoo!’s Cross Market Team can help you capture the global opportunity while simplifying all the complexity. One point of contact to manage it all : ALL YOUR MARKETS, ALL IN ONE Localized consumer expertise Editorial and marketplace management Local campaign optimization Reporting and Billing Creative strategies and implementations
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16. YAHOO! HAS THE AUDIENCE AND REACH : Y! NORTH AMERICA 967M 47.8B IMPRESSIONS UNIQUE USERS 4.9M Y! Canada 147M Y! US Y! REGION 48.7 billion Total page views: 152 million Total Unique Users:
17. YAHOO! AGGREGATES GLOBAL AND U.S. AUDIENCES Over a single month, these Yahoo! properties reach: Over 53% of the global Internet population, and Over 75 % of the U.S. population 27 M 55 M My Yahoo! 23 M 74 M Yahoo! Music 34 M 105 M Yahoo! Entertain. Ntwk. 36 M 112 M Yahoo! News 80M 278 M Yahoo! Mail 87 M (27M avg day) 295 M (81M avg day) Yahoo! FrontPage 7 M 24 M Yahoo! Groups 19 M 37 M Yahoo! Video ** 9 M 20 M 42 M 55 M 550 M 900 M GLOBALLY U.S. 7 M FLICKR.com 146 M Yahoo! Sites 3 M Yahoo! Mobile 13 M Yahoo! Answers 18 M Yahoo! Messenger 190 M Total Internet Universe
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20. Source: M:Metrics, April, 2008 Yahoo! is the #1 US Mobile Brand Unique Users Per Month (millions) Yahoo! is the Leading Mobile Destination Reach Consumers on the go with Yahoo! Mobile and Mobile Sponsored Search #1 in Mobile Messaging #1 in Email #2 in Mobile Search #2 in News
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22. Contact : [email_address] THANK YOU Q u e s t i o n s ?
Editor's Notes
Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
Example of MI3 global campaign that used all pillars. Search, Content, Personalization and Community.
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Create unparalleled brand and PR impact through a simultaneous global event Generate significant awareness and hype around product launches Increase user engagement through prominent exposure and compelling creative Your audience is everywhere- across all countries around the world. As an advertiser, it is crucial to be wherever your customers are. There are many ways to do this, one being a global takeover of the Front Page of Yahoo! Your brand will be in front of your consumers all over the world.
Wrap Up: Each form of advertising is effective on it’s own, though in different ways. Display is a great way to reach a mass audience, and smaller lifts among a big target can be equivalent to larger lifts among a more targeted group, such as searchers. As search is a more targeted form of advertising, the group you’re hitting is smaller, but the advertising generates robust lifts (what you lose in reach, you make up for in increased effectiveness). That being said, when advertisers reinforce their targeted search advertising with display advertising (and vice versa), the effectiveness of the advertising is amplified – it is the most effective means of grabbing a greater share of category engagement, as well as increasing online and offline conversions.
Exposure to all levels of advertising drives significant lifts in online purchase, particularly exposure to both search and graphical advertising. In fact, exposing users to both search and graphical ads is the most effective means of increasing online purchases, as well as your share of online purchases in the category. Online purchases were calculated from user’s view of the “thank you” page on the client’s website following a purchase. Comscore’s panel allows them to look at every action and every page that is viewed online.
Yahoo! wants to do all we can to help simplify your lives. With all involved when executing a global campaign, our commitment as the Cross Market Team is to work with you on both Search and Display. Instead of you working with a local contact in each country, we will be your one stop shop and act as the liaison between you and all of our markets. This will provide you dedicated service at home, yet allowing you to receive the localized attention abroad.
Mass usage started with SMS, now it is moving to email. Since we are #1 in email on the PC, this creates loyalty of our mobile web users. By providing the entry into mobile web usage they start spending more time areas of than mail (news, sports etc). Plus our users are logged in, great for adding targeting layers.